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Are State Branded Products Local? A Case In Missouri, Ye Su, Lan Tran

Title III Professional Development Reports

Local food has received great interest from consumers, producers, and communities. Under this trend, all U.S. states have launched state-sponsored marketing programs and labels to help producers market their agricultural products locally, connect producers and consumers, encourage consumers to shop for local food and promote the local and state economy. Some examples are Jersey Fresh, Go Texan, and Colorado Grown. Missouri is one of these, where any producers can use the Missouri Grown logo as long as they pay a 50-dollar annual membership fee.

All states invested public funds for state-sponsored programs. The effectiveness of these programs partially depends on …