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Travel And Recreation: Visitors Attractied To Open Space, Wildlife, And Character, Norma P. Nickerson 2010 The University of Montana- Missoula

Travel And Recreation: Visitors Attractied To Open Space, Wildlife, And Character, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2011 and Review of 2010.


United Parcel Service Evaluates Hybrid Electric Delivery Vans, National Renewable Energy Laboratory 2010 University of Nevada, Las Vegas

United Parcel Service Evaluates Hybrid Electric Delivery Vans, National Renewable Energy Laboratory

Publications (T)

This fact sheet describes how the National Renewable Energy Laboratory's Fleet Test and Evaluation team evaluated the 12-month, in-service performance of six Class 4 hybrid electric delivery vans - fueled by regular diesel - and six comparable conventional diesel vans operated by the United Parcel Service.


The Application Of Little's Law To Enrollment Management: Improving Student Persistence In Part-Time Degree Programs, Ellen M. Walk, Lewis A. Litteral 2010 University of Richmond

The Application Of Little's Law To Enrollment Management: Improving Student Persistence In Part-Time Degree Programs, Ellen M. Walk, Lewis A. Litteral

Management Faculty Publications

Little’s Law is applied to enrollment management in part-time degree programs. Using institutional data by program, on number of graduates per year, as well as number of credits taken and number of active students per semester, the calculated average time to graduation is compared to the average flow time predicted by Little’s Law. Despite significant variability among students who enter with varying transfer credits and take varying credits per semester, Little’s Law provides a simple model for measuring program growth trends, student productivity, and persistence to graduation. Implications for marketing, admissions, advising, course scheduling, and curriculum design ...


Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously, Henrik Blomgren 2010 Georgia Southern University

Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously, Henrik Blomgren

Association of Marketing Theory and Practice Proceedings 2010

The purpose of this paper is to bring forward a methodology that makes it possible to handle different theoretical models simultaneously when analyzing cases of outsourcing - without ending up with contradictary conclusions. The approach used in the paper is a development of a framework, the analysis of three commonly used models (The Make-or-buy model, the Network approach, and Industrial strategy) and a case study where outsourcing of shift-gears in the carindustry is analysed. The paper addresses the basic need to clearify the fundamental assumtions embedded in theories applied on outsourcing. It also clearifies very hands-on how the suggested methodology can ...


Using Diffusion Of Innovation Theory To Help Predict The Adoption Of New Technologies In Retailing, Richard Clodfelter 2010 Georgia Southern University

Using Diffusion Of Innovation Theory To Help Predict The Adoption Of New Technologies In Retailing, Richard Clodfelter

Association of Marketing Theory and Practice Proceedings 2010

New technologies are constantly being tested by retailers to determine their applicability to business operations. This paper examines diffusion of innovation theory and its applicability to assisting retailers in making decisions about the implementation of these new technologies. This paper concentrates on one form of biometric technology that is currently being tested by several retailers—fingerprint authentication at point-of-sale. The purpose of the paper is to identify components and processes, based on diffusion of innovation theory, that could be tested to better determine how consumers will react to the introduction and implementation of new technologies in retail stores.


Impact Of Work Values And Ethics On Citizenship And Task Performance In Local And Foreign Invested Firms: A Test In A Developing Country Context, Anil Chandrakumara, Paul R. Sparrow, nelson Perera 2010 University of Wollongong

Impact Of Work Values And Ethics On Citizenship And Task Performance In Local And Foreign Invested Firms: A Test In A Developing Country Context, Anil Chandrakumara, Paul R. Sparrow, Nelson Perera

Sydney Business School - Papers

This study examines the impact of work values and individual characteristics on organisational citizenship behaviour (OCB) and task performance (TP). A theoretical foundation was developed in order to use work values and ethics as antecedents of OCB. Using five work related values orientations and 416 responses from Sri Lankan manufacturing sector employees, it is found that gender, employment category, and level of education influence citizenship performance. Importantly, the impact of work values on OCB is found to be more significant than that of demographic factors, with three dimensions (work norms, work ethics, and intrinsic values) found to be significant in ...


Analyzing The Gap Between Sustainability And The Supply Of New Talented People Within The Global Foundry Sector, Lee Styger 2010 University of Wollongong

Analyzing The Gap Between Sustainability And The Supply Of New Talented People Within The Global Foundry Sector, Lee Styger

Sydney Business School - Papers

The goal of federated identity management is to allow principals, such as identities and attributes, to be shared across trust boundaries based on established policies. Since current Single Sign-On (SSO) mechanism excessively relies on the specifications of Circle of Trust (CoT), the need for service collaboration from different domains is being addressed on CoT. For the motivating issue of the cross-domain SSO mechanism, we need an emergent dynamic trust list for calculating the trust parties, thus, the CoT specifications require an initial effort on enrolling members automatically to adapt to the dynamic open environment. In this paper, we propose a ...


Employee Wellbeing In Australian Organisations - A Snapshot Of Current Practices, Grace McCarthy, Shamika Almeida, Julia Ahrens 2010 University of Wollongong

Employee Wellbeing In Australian Organisations - A Snapshot Of Current Practices, Grace Mccarthy, Shamika Almeida, Julia Ahrens

Sydney Business School - Papers

Research has shown that employee wellbeing is associated with a range of positive outcomes such as reduced stress and improved productivity. The aim was to assess the nature and prevalence of wellbeing programs in Australian organisations. An email invitation was sent to 3471 HR professionals in Australia of whom 313 responded to the online survey (9%). Findings indicate that this small subset of Australian HR professionals consider that the benefits of well-being programs outweigh the costs and have a variety of initiatives in place which contribute to employee wellbeing. However, the low response rate may suggest that many organisations do ...


The Lighter Side Of Darkness: B-School Management And Succession, Lydia A. McKinley-Floyd, Melvin T. Stith 2010 Georgia Southern University

The Lighter Side Of Darkness: B-School Management And Succession, Lydia A. Mckinley-Floyd, Melvin T. Stith

Association of Marketing Theory and Practice Proceedings 2010

Few faculty members give much thought to joining the "Dark Side" of the academy--administration, preferring instead to be left alone to pursue their scholarly research, classroom instruction and professional affiliations. Yet at no time in our history has b-school leadership been more important. Facing multiple threats from global economic meltdown, for-profit online programs and global educational competition, traditional b-schools need to attract and maintain dynamic leaders who must identify innovative ways to reinvent, reposition, and reignite their faculty and programs for success in the 21st century while maintaining their heritage and values that alumni and other stakeholders come to expect ...


Revolutionizing The Market: Electronic Branding Strategies Within Ncaa Fbs Athletic Departments, Coyte G. Cooper, Richard M. Southall, Matthew Cooper 2010 University of South Carolina

Revolutionizing The Market: Electronic Branding Strategies Within Ncaa Fbs Athletic Departments, Coyte G. Cooper, Richard M. Southall, Matthew Cooper

Association of Marketing Theory and Practice Proceedings 2010

Increasing competition for the discretionary dollar of sport consumers has created an environment where sport organizations are forced to find strategies to differentiate themselves from the competition (Mullin, Hardy, and Sutton, 2007; Ross, 2007). One rapidly growing platform that sport organizations are now utilizing is e-branding. However, segments of the sport industry are in the infancy stages of developing long- standing practices for communication via new technology (de Chernatony & Christoudoulides, 2004). The purpose of this study was to explore the technologies that Division I FBS athletic departments (N = 64) implement to build their brand image with consumers. The results of ...


Expert To Matrix Learning: A Comparison Of Graduate Versus Undergraduate, Renee Fontenot 2010 Georgia College & State University

Expert To Matrix Learning: A Comparison Of Graduate Versus Undergraduate, Renee Fontenot

Association of Marketing Theory and Practice Proceedings 2010

The process use of expert-to-matrix learning is explained and then exampled across undergraduate principles of marketing classes and a graduate foundations of marketing course. Through expert-to-matrix learning students practice teamwork, presentation, and critical thinking skills. The technique is an example of cooperative learning, where students discuss concepts, seek explanations, and develop a common response to objectives that they present to others. They gain positive learning benefits like empowerment and responsible association. Matrix learning maximizes performance, morale, and well being of students. Teams are evaluated on the thoroughness and quality of their shared understanding of daily course objectives through class presentations ...


The Impacts Of Contextual Cues On The Effects Of Brand Extension, Bob Wu, Joseph W. Chang 2010 Georgia Southern University

The Impacts Of Contextual Cues On The Effects Of Brand Extension, Bob Wu, Joseph W. Chang

Association of Marketing Theory and Practice Proceedings 2010

Brand extension strategy represents one of the most frequently used branding strategies. The degree of success in this stimulus generalization process depends on the perceived fit between the existing parent product and the extension product. In this article, we examine whether a brand extension initiated by a foreign (vs. domestic) company is construed differently by consumers and consequently whether it affects factors used to judge the fit between the parent brand and the extension brand. A 3 (foreign vs. U.S. vs. control) x 2 (anti-cavity toothpaste vs. pain relievers) between subjects factorial design was used for the study.

The ...


Product Placement And Its Influence On Children, Simon Hudson, Charlene Elliott 2010 Georgia Southern University

Product Placement And Its Influence On Children, Simon Hudson, Charlene Elliott

Association of Marketing Theory and Practice Proceedings 2010

Despite the growing body of research concerning the practice of product placement, a notable research gap exists pertaining to the influence of product placement on children, and its link to childhood obesity. This study will provide an insight to the influence of product placement on children. Its objective is to analyze the placement of food and beverage products on children of various ages. An experimental approach will be taken whereby child-respondents will be divided into groups and each group will see the same television clip but with different placements (digitally inserted) of various types of food and beverages. All groups ...


Projecting Integrity: Online Branding For Nonprofits, Lisa Witzig, Perry Haan 2010 Colorado State University

Projecting Integrity: Online Branding For Nonprofits, Lisa Witzig, Perry Haan

Association of Marketing Theory and Practice Proceedings 2010

Internet usage has grown precipitously in the last decade, and the implications for marketing are deep and profound for nonprofit organizations. Web sites and online social networking are becoming increasingly important for nonprofits, and the concept of brand personality is another powerful marketing technique that enhances these organizations’ marketing strategies. This study examined the intersection of online branding, brand personalities, and nonprofit organizations, and assessed whether the presence of online branding techniques at a nonprofit’s Web site is associated with a donor’s perception of the nonprofit’s personality. The results of the study demonstrated that online branding is ...


Attitudes Towards Consumer Transgressions In The Marketplace, Sam Fullerton, Larry Neale 2010 Eastern Michigan University

Attitudes Towards Consumer Transgressions In The Marketplace, Sam Fullerton, Larry Neale

Association of Marketing Theory and Practice Proceedings 2010

A sample of 815 adults drawn from the general American population provided their perception of the appropriateness of 12 questionable consumer actions in the marketplace. The scenarios investigated ranged from illegal actions such as inflating one’s losses when filing an insurance claim to actions that while not illegal, may raise questions of ethics. The 12 scenarios exhibited a wide range of mean responses on the six-point scale thereby supporting an often stated premise that consumer ethics is situational in nature. An array of commonly employed demographic questions was also included on the Internet-based survey, and differences of opinion were ...


College Students' Choice Criteria Of Retail Banks, Charles Blankson, Trang Phuc Tran 2010 University of North Texas

College Students' Choice Criteria Of Retail Banks, Charles Blankson, Trang Phuc Tran

Association of Marketing Theory and Practice Proceedings 2010

The purpose of this research is to develop a scale identifying American college students’ choice criteria of retail banks. It is an exploratory study that complements extant studies on retail bank selection. The reliability of the scale was assessed using exploratory factor analysis and serves as a prelude to further empirical validation analysis. The results present four distinct factors important in the selection of retail banks, namely, "convenience", "competence”, “recommendation by parents" and "free banking - no bank charges". It concludes by discussing managerial contributions, limitations and future research directions.


The Nexus Of Payroll, Performance, Ticket Prices, And Attendance In Mlb, Sam Fullerton 2010 Eastern Michigan University

The Nexus Of Payroll, Performance, Ticket Prices, And Attendance In Mlb, Sam Fullerton

Association of Marketing Theory and Practice Proceedings 2010

This study uses secondary data from the past ten seasons to explore key issues germane to Major League Baseball. Focusing on attendance, payroll, performance, and the cost of attending, several key relationships were identified. Huge disparities in spending are documented. Perhaps most importantly, there is a meaningful relationship between performance and attendance. Equally important is the relationship between performance and the team’s payroll. Other relationships were documented and suggestions are articulated. These suggestions include future research and managerial issues such as the implementation of a hard salary cap.


A Successful International Joint Venture: Exploring The Critical Success Factors Of Starbucks Korea, Kyuho Lee, Melih Madanoglu, Jae-Youn Ko 2010 Georgia Southern University

A Successful International Joint Venture: Exploring The Critical Success Factors Of Starbucks Korea, Kyuho Lee, Melih Madanoglu, Jae-Youn Ko

Association of Marketing Theory and Practice Proceedings 2010

International joint venture has become a key foreign entry mode among global service firms. Scholars have devoted significant attention to the theory of international joint venture in the past three decades. However, despite growing interest from academics and practitioners alike, research that would synthesize the model of a successful international joint venture in the service industry has not been established. To close this gap, we undertook a qualitative study using Starbuck Korea case. This study investigates how Starbucks Korea, an international joint venture between the Starbucks Corporation and the Shinsegae Corporation (the Korean joint venture partner of Starbucks Korea) has ...


The Role Of Trust In Today’S Extended Enterprise, Ken Saban, Michaela Ann Noakes 2010 Georgia Southern University

The Role Of Trust In Today’S Extended Enterprise, Ken Saban, Michaela Ann Noakes

Association of Marketing Theory and Practice Proceedings 2010

This paper explores the role that trust plays in improving the overall collaboration and business performance of firms that constitute an extended enterprise. Case studies of Eli Lilly, Airbus and Toyota Motor Company illustrate the significant economic advantages of creating and maintaining a collaborative and trusting network.


Organizational Ethics: The Ethical Beliefs Of Marketing Managers In Trinidad And Tobago, Mohammed Y. A. Rawwas 2010 University of Northern Iowa

Organizational Ethics: The Ethical Beliefs Of Marketing Managers In Trinidad And Tobago, Mohammed Y. A. Rawwas

Association of Marketing Theory and Practice Proceedings 2010

As a result of the recent corporate scandals involving Bernard Madoff, AIG, Enron, WorldCom, Tyco, Health- South, Martha Stewart, and the Wall Street analysts and the accounting firms (such as Arthur Andersen) that supported them, a growing concern has emerged about the quality of today's marketing managers' ethical beliefs. Epistemologists contend that belief is an ethical process that is susceptible to the intellectual virtue or vice of one's own life and personal experiences. Open-mindedness, curiosity, careful thinking, creativity, and intellectual courage are the foundations of epistemic virtues. Closed-mindedness, intellectual overconfidence, intellectual conformity, and wishful thinking are among epistemic ...


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