Business Commons^™

Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jim Hawkins

Indiana Law Journal

Scholarship on assisted reproductive technologies (ART) has emphasized the commercial nature of the interaction between fertility patients and their physicians, but little attention has been paid to precisely how clinics persuade patients to choose their clinics over their competitors’. This Article offers evidence about how clinics sell ART based on clinics’ advertising on their websites. To assess clinics’ marketing efforts, I coded advertising information on 372 fertility clinics’ websites. The results from the study confirm some suspicions of prior ART scholarship while contradicting others. For instance, in line with scholars who are concerned that racial minorities face barriers to accessing …

Patron-Driven Acquisition Optimization And Workflows At Liberty University Jerry Falwell Library, Erin Crane, Lori B. Snyder

Faculty Publications and Presentations

In the Spring of 2010, the Liberty University Jerry Falwell Library began a pilot patron-driven acquisition program with the e-book aggregator ebrary. In the Fall of 2012, the program had been active for two years and the librarians sought to optimize the program in the form of selecting more titles which are used. This paper describes the formula that the librarians used to achieve optimization in the PDA program. Also described is the workflow involved with acquisitions and cataloging before and after the purchases are made.

Toward A Biblical Theology Of Efficiency, Michael E. Cafferky

Faculty Works

This paper examines operational efficiency from a biblical theology perspective. The paper describes operational efficiency in contemporary terms and considers six categories of constraints on efficiency. In pursuing its purpose, the paper reviews six relevant biblical themes including: God's character, creation, covenant, shalom, blessing, and fruitfulness. Five biblical instrumental values and virtues describe how efficiency is to be achieved: truth, wisdom, prudence, usefulness, and stewardship. The biblical theme of agricultural yield provides an illustration of the instrumental virtues and values by which workers achieve and measure efficiency.

Ole Miss Accountant – Fall 2013, University Of Mississippi. School Of Accountancy

Ole Miss Accountant

Cover story: School’s three programs rise to best in SEC

Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior, Ji Hong Min

Open Access Dissertations

The first essay investigates the evolution of attribute-specific preferences through consumer learning. Most extant consumer learning models allow for learning about alternative-specific preferences such as brand preference in a brand choice model. However, there exist product categories which offer many varieties of products with different attributes. In such cases, it is important to model consumer learning of attribute-specific preferences rather than simply modeling alternative-specific preferences in order to more accurately and parsimoniously describe consumer behavior. In this paper, we propose a structural model of consumer's Bayesian learning of attribute-specific preference, using scanner panel data. We show that the proposed model …

An Eriksonian Approach To Consumer Identity, Sandra Rathod

Open Access Dissertations

Rathod, Sandra R. Ph.D., Purdue University, December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg.

Ego development is the fifth stage in Erikson's Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past research based upon Marcia's Ego Identity Status Paradigm (1996) has investigated a number of ideological and interpersonal domains relevant to one's ego identity, however in today's consumer societies, where what you have is at least as important is who you are or what you do, an Eriksonian approach to consumer ego identity (CEI) has …

New Covariance-Based Feature Extraction Methods For Classification And Prediction Of High-Dimensional Data, Mopelola Adediwura Sofolahan

Open Access Dissertations

When analyzing high dimensional data sets, it is often necessary to implement feature extraction methods in order to capture relevant discriminating information useful for the purposes of classification and prediction. The relevant information can typically be represented in lower-dimensional feature spaces, and a widely used approach for this is the principal component analysis (PCA) method. PCA efficiently compresses information into lower dimensions; however, studies indicate that it is not optimal for feature extraction especially when dealing with classification problems. Furthermore, for high-dimensional data having limited observations, as is typically the case with remote sensing data and nonstationary data such as …

Evaluation Of Tourism Competitiveness And Its Effects On Destination Management: Making A Difference In Costa Rica?, Robertico Croes

Rosen Faculty Scholarship and Creative Works

This study investigates whether the focus on inputs as measurement of tourism competitiveness provides a comprehensive understanding of the competitive position of a destination. Specifically the investigation is applied to Costa Rica in the context of the Central American region aiming at evaluating the impact of tourism competitiveness. The study applied descriptive and inductive statistics for an evaluation impact. This study found that the inputs focus is inconsistent with competitiveness as measured on the performance of a destination aiming at enhancing the quality of life. This inconsistency could confound a rational process of decisionmaking at the destination level. Two relevant …

2013 Q3 Market Pulse Report, Craig R. Everett

Pepperdine Market Pulse Report

The quarterly IBBA and M&A Source Market Pulse Survey was created to gain an accurate understanding of the market conditions for businesses being sold in Main Street (values $0-$2MM) and the lower middle market (values $2MM -$50MM). The national survey was conducted with the intent of providing a valuable resource to business owners and their advisors. The IBBA and M&A Source present the Market Pulse Survey with the support of the Pepperdine Private Capital Markets Project and the Graziado School of Business and Management at Pepperdine University.

A Summary Of Ten Years Of Pcaob Research: What Have We Learned, John Abernathy, Michael Barnes, Chad Stefaniak

Faculty and Research Publications

For the past 10 years, the Public Company Accounting Oversight Board (PCAOB) has operated as an independent overseer of public company audits. Over 70 percent of PCAOB studies have been published since 2010, evidencing the increasing relevance of PCAOB-related research in recent years. Our paper reviews the existing literature on the PCAOB's four primary functions – registration, standard-setting, inspections, and enforcement. In particular, we examine PCAOB registration trends and evaluate the effects of PCAOB registration requirements on the issuer audit market, as well as discuss the relative costs and benefits (e.g., auditor behavior changes, improvements in audit quality, auditor perceptions) …

Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson

Library Marketing Materials

READ Poster, featuring Rita Spisak, Access Services Librarian.

Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.

Dragon Boat Festival Visitor Study: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Dragon Boat Festival with an understanding of their attendees and the total money spent by those surveyed in the area (Kalispell, Columbia Falls, Whitefish, Bigfork, and Polson). The population of interest was participants and attendees of the 2013 Montana Dragon Boat Festival.

Montana Folk Festival Visitor Study: 2013, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte.

The Crisis In State Highway Finances: Its Roots, Current Effects, And Some Possible Remedies, Juita-Elena Yusuf, Lenahan O'Connell

School of Public Service Faculty Publications

This paper focuses on the American states and the sources of the expanding structural imbalance between their highway-related revenues on the one hand and expenditures for transportation infrastructure needs on the other. The paper describes the roots of the funding problem over recent decades, looks at some of the responses taken at the state and federal level, and discusses their inherent limitations as solutions to this funding crisis. The paper also presents several policy recommendations for increasing revenues. We demonstrate that a variable rate gas tax indexed to the construction cost index and improvements in automobile fuel efficiency and a …

Modeling The Marketability Of Tourism Small Businesses: Oman's Experiences, Hamed Ibrahim Al Azri

Open Access Dissertations

Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, identify the main factors affecting TSB marketing, and discern relationships between these factors. Since the aim of the study is to develop a theoretical model, the method …

Tourism Specialization And Economic Output In Small Islands, Robertico R. Croes

Faculty Scholarship and Creative Works

Purpose– This study aims to investigate growth differentials among small islands and the impact of tourism specialization on the growth and the economic performance of small islands.

Design/methodology/approach– The study is based on trade theory and uses data from a panel of small islands for 1995-2007. It applies panel regression and standard time series methods combined with a qualitative approach.

Findings– Small islands experienced stronger basic patterns of growth than many developed countries, especially where economies of scale are not an issue. The findings further suggest that tourism specialization is not harmful to growth, and, in lieu of technological gaps …

Le Cap Centre, Lauren Rowse

France: Language, Community and Social Change

Le CAP Centre est une épicerie sociale qui donne l’aide financière pour l’alimentation. Elle permet aux personnes qui ont des difficultés passagères au niveau financier de faire des économies pour réaliser leur « projet de vie ». Projet de vie est un terme utilisé pour décrire un soutien qui permet aux gens d’économiser pour qu’ils puissent faire des choses normales et habituelles de la vie quotidienne. « Normales et habituelles » : à définir dans le contexte culturel français C’est aussi l’idée que tout le monde devrait avoir l’opportunité de participer dans une vie sociale car beaucoup des bénéficiaires des …

Whatever He Sets Out To Transform Or Improve, Mark James - Honeywell's Chro And Hres Hr Executive Of The Year For 2013 - Succeeds, Using Metrics As A Key To His Approach, Usu Jon M. Huntsman School Of Business, Tom Stamer

Jon M. Huntsman School of Business News Collection

During the course of running human resources for the past five years at Honeywell, the Fortune 100 multinational conglomerate, Mark James has scored many major wins. Among the most impressive is his global HR reorganization effort, which saved the company an impressive $85 million.

Selling Art Or Selling Out?: A Response To Selling Art: An Empirical Assessment Of Advertising On Fertility Clinics' Websites, Jody L. Madeira

Indiana Law Journal

Roundtable on Regulating Assisted Reproductive Technology 2012

Africa’S Contributions To Information Systems, Richard T. Watson

The African Journal of Information Systems

Africans created the world’s first major information systems, gesturing and language. Now days, Africa is once again showing leadership in the area of frugal IS.