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Managing An Agri-Marketing Team, Brandon Banner 2010 California Polytechnic State University, San Luis Obispo

Managing An Agri-Marketing Team, Brandon Banner

BioResource and Agricultural Engineering

This senior project is a manager’s perspective of the creation of a marketing plan from start to finish. The project begins with the team assembly process in which fifteen students were hired to execute different parts of the marketing plan and continues all the way through the completion of the project and presentation of the marketing plan at the National Agri-Marketing Association conference in Kansas City, Missouri. The marketing plan was a product repositioning strategy for a unique variety of grape tomatoes. Through consumer research, healthy eating trends in the United States along with an increasing demand for snack ...


Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster 2010 California Polytechnic State University, San Luis Obispo

Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster

Agribusiness

Can certain artistic and design characteristics on wine labels be analyzed to have a correlation to a wine’s price?


A Feasibility Study On Replacing A Hay Operation With An Equestrian Boarding Facility, Virginia Vouri 2010 California Polytechnic State University, San Luis Obispo

A Feasibility Study On Replacing A Hay Operation With An Equestrian Boarding Facility, Virginia Vouri

Agribusiness

The purpose of this project was to determine whether it would be feasible for Brians Dairy to convert their dairy farm into an equestrian boarding facility.

There are two major costs involved in this project, the development of the facility and the operation of the business. Once all of the costs were determined, they were entered into an Excel spreadsheet using the format of an Enterprise Budget. From the Enterprise Budget, revenues and expenses were used to develop an Investment Analysis, where a positive Net Present Value and a 30% Internal Rate of Return were discovered.

Using figures from the ...


Organic Restaurant Business Plan, Jesse Adam Godsey 2010 California Polytechnic State University, San Luis Obispo

Organic Restaurant Business Plan, Jesse Adam Godsey

Agribusiness

This study was undertaken to determine if it is feasible to open an organic restaurant in San Luis Obispo, CA.

All collected data went into the development of a bare bones business plan for the organic restaurant. The report utilizes two techniques for analysis of this data. A strategic analysis was used to determine if the restaurant could be a legitimate competitor among the many local restaurants of San Luis Obispo. Strengths, weaknesses, opportunities, and threats were outlined, given weights according to their impact, and used to develop a SWOT matrix. Strategic goals were set after reviewing the matrix and ...


Trial And Budget Analysis Of Two Synchronized Artificial Insemination Breeding Programs For Beef First Calf Heifers, John Nino 2010 California Polytechnic State University, San Luis Obispo

Trial And Budget Analysis Of Two Synchronized Artificial Insemination Breeding Programs For Beef First Calf Heifers, John Nino

Agribusiness

This study was designed to compare the benefits and costs of two different synchronized artificial insemination programs on two groups of beef first calf heifers. A financial budget was developed that would include cost of synchronized insemination per animal and the added value of a bred heifer compared to an open one.

The two synchronized programs were called controlled internal drug release (CIDR) and Ovsynch. They used a specific timeline and drugs to complete the synchronization process. A single low birth weight high calving ease bull was used for both groups to enforce conformity between the groups. Costs of all ...


A Case Study On Contracted Seasonal Workers And Farm Labor Contractors In The Stockton Area, Cristal Verduzco 2010 California Polytechnic State University, San Luis Obispo

A Case Study On Contracted Seasonal Workers And Farm Labor Contractors In The Stockton Area, Cristal Verduzco

Agribusiness

This study was conducted to define the current situation between contracted seasonal workers and farm labor contractors in the Stockton area. Specifically, this study focuses on the perception workers have of farm labor contracted employment. It also addresses the perception farm labor contractors have on the contracting business.

To gather the information needed to compare perceptions, interviews with twelve contracted seasonal workers and two farm labor contractors were conducted in Stockton. The analysis process consists of a detailed account of the problems workers and farm labor contractors encounter in the farm labor contracting business.

The results of these interviews concluded ...


United States Raisin Export Market Trends In The United Kingdom, Paul McChesney 2010 California Polytechnic State University, San Luis Obispo

United States Raisin Export Market Trends In The United Kingdom, Paul Mcchesney

Agribusiness

One of the agricultural products that the United States exports to England in large quantities is raisins. Raisin exports from the United States to England increased dramatically by 84% from 2007-2008 (USDA 2009). This study was sought to discover the cause of this large increase of raisin exports from 2007-2008, as well as to assess the current international raisin market.

To determine the cause of the increase in raisin exports to England, the top four raisin exporting countries in the world were analyzed to determine if their export quantities had a factor in the United States raisin exports to England ...


Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis de Alcuaz 2010 California Polytechnic State University, San Luis Obispo

Firm Impact Of Cal Pacific Specialty Foods Establishing A Diverse Customer Base, Anthony Luis De Alcuaz

Agribusiness

When Cal Pacific was established it was imperative to establish a diverse customer base. This study proved through empirical evidence that Cal Pacific's establishment of a new and diverse customer base, after being founded, paved the way for the vast success of the company in past years. The sales reports, balance sheets, income statements, and depth interview responses exemplify the correlation of Cal Pacific's success to its customer base. As a result of the Company having many customers, sales increases were recorded and exemplified in the sales reports. Sales increases occurred over multiple one year periods. Overall firm ...


Impact Of Lean Practices On Printing Companies, Jenna Bodolay 2010 California Polytechnic State University - San Luis Obispo

Impact Of Lean Practices On Printing Companies, Jenna Bodolay

Graphic Communication

The purpose of this study was to bring understanding to what Lean and sustainable practices are most efficient and popular within printing companies. The information and data collected provides insight into what companies are doing to be Lean. The data exhibits what Lean and sustainable techniques that provide positive effects for companies and identifies potential pitfalls for why companies have not been able to be productive with Lean strategies.

This study collected and analyzed data on Lean and sustainability efficiency through historical case studies and descriptive research surveys. Case studies in the printing industry were studied and compared on the ...


Employee, Manage Thyself: The Potentially Negative Implications Of Expecting Employees To Behave Proactively, Mark Bolino, Sorin Valcea, Jaron Harvey 2010 University of Oklahoma

Employee, Manage Thyself: The Potentially Negative Implications Of Expecting Employees To Behave Proactively, Mark Bolino, Sorin Valcea, Jaron Harvey

Business Faculty Publications

Previous research investigating proactive behaviour at work has generally focused on the ways in which proactive behaviour enables individuals and organizations to be more effective. Although it has been noted that some proactive behaviours may be undesirable or have potentially negative consequences, researchers have not examined the ‘dark side’ of proactive behaviour in any systematic way. In this conceptual paper, we explore the potentially negative individual and organizational implications of expecting employees to behave proactively. Specifically, at the individual level, we argue that expecting proactive behaviour in organizations may contribute to stress among employees and friction between proactive and less ...


Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo, Danielle Tucker 2010 California Polytechnic State University - San Luis Obispo

Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo, Danielle Tucker

Social Sciences

No abstract provided.


Organic Grower And Distributor Business Plan, Nicholas Thorp 2010 California Polytechnic State University, San Luis Obispo

Organic Grower And Distributor Business Plan, Nicholas Thorp

BioResource and Agricultural Engineering

The main objective for this project was to design a business plan that can meet the consumer’s needs and those of the evolving produce market. Creating a business that offers a variety of produce to the consumer following the roles of a CSA while offering more choices with orders for the customer. By offering the consumer the control of their own purchases, allowing them to customize their own packages. By offering such an incentive the company hopes to gain the confidence of the customer and ease them to feel as comfortable as possible.


Second Time Is A Charm: The Impact Of Correcting Missed Exam Questions On Student Learning, Christiane Schroeter, Steven V. Green, Erin Bess 2010 California Polytechnic State University, San Luis Obispo

Second Time Is A Charm: The Impact Of Correcting Missed Exam Questions On Student Learning, Christiane Schroeter, Steven V. Green, Erin Bess

Agribusiness

This study determined the learning benefit of correcting missed exam questions. The results show that in addition to exams being an assessment tool, they can also be used as a tool for student learning. The availability of this information will provide help considering design, development, and improvement of traditional assessment methods for student learning.


Study Questions For Actuarial Exam 2/Fm, Aaron Hardiek 2010 California Polytechnic State University, San Luis Obispo

Study Questions For Actuarial Exam 2/Fm, Aaron Hardiek

Statistics

No abstract provided.


Business Plan-Ryanair In The United States, Tessa Davis 2010 California Polytechnic State University - San Luis Obispo

Business Plan-Ryanair In The United States, Tessa Davis

Journalism

Traveling within the United States is extremely costly. Low-cost airlines such as Southwest Airlines do exist but they do not provide the prices and efficiency that Ryanair, a United Kingdom based airline, does. Traveling throughout Europe is cheap and easy, jet setting to an Italian villa, when one lives in the middle of London would be considered completely normal. The United States is an enormous country, and unfortunately airline companies and airports do not provide easy, cheap methods of flying around the country. As a student or middle-class citizen, travel throughout the United States should be accessible and viable. If ...


Consultancy Designer Involvement In New Product Development: Mapping A Novel Design Leadership Process, Fiona Maciver, Aidan O'Driscoll 2010 Technological University Dublin

Consultancy Designer Involvement In New Product Development: Mapping A Novel Design Leadership Process, Fiona Maciver, Aidan O'Driscoll

Conference papers

The role of design and designers in new product development (NPD) has always been problematic and complex in its approach and in the extent of its involvement (Leenders et al., 2007; Murray and O’Driscoll, 1996; Veryzer and Borja de Mozota, 2005). As the industrial design profession seeks to confront the challenges of a recessionary environment, both the designer led ‘intuitive’ approach to NPD, and the marketer led ‘systematic’ approach become outmoded (Cross, 2001; Martin, 2007). There is shortcoming, even ambivalence, in the NPD and design management literature as to how design is involved in NPD (Cooper et al., 2003 ...


Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau 2010 The University of Montana-Missoula

Montana Nonresident Traveler Quarterly Travel Comparison: 2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2009 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau 2010 The University of Montana-Missoula

Montana Nonresident Traveler Expenditure Trends: 1998-2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1998-2008. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau 2010 The University of Montana-Missoula

Montana Nonresident Traveler Quarterly Travel Comparison: 2008, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2008 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.


Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau 2010 The University of Montana-Missoula

Montana Nonresident Traveler Expenditure Trends: 1999-2009, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 1999-2009. It also displays the total actual expenditures and the total inflation-adjusted expenditures.


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