Tourism Commons^™

Analysis Of Green Marketing Orientations Of Green Hotels During Covid-19 With Fuzzy, Ceylan Bozpolat, Burcu Simsek Yagli

University of South Florida (USF) M3 Publishing

This study aims to examine the role of natural environmental orientation, environmental pressures of stakeholders and brand orientation in green marketing orientations of green hotel businesses in the Cappadocia region during the COVID-19 process. For this purpose, a total of six experts, three of which are green hotel managers and three academicians, were interviewed and the collected data were analysed through the fuzzy method, one of the multi-criteria decision making (MCDM) methods. Due to the limited number of studies in this context in the literature, the current study contributes to the literature. The causal relationships between many factors are analysed …

The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor

University of South Florida (USF) M3 Publishing

This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.

The Role Of Women In Migration And Urbanization-Culinary Culture Interaction, Gozde Yilmaz, Selda Uca, Emrah Ozkul

University of South Florida (USF) M3 Publishing

The kitchen is one of the most important components reflecting the culture of a society. Individuals and communities have first fronted to getting know culinary cultures in order to adapt to new places of life due to migration. Women have been seen as an important factor in ensuring the interaction and continuity of culinary cultures. In this study, how can women have a role on culinary culture in the interaction of migration and urbanization- culinary culture based on the question of migration and culture in this context, it is aimed to evaluate the research conducted on culinary culture and women …

The Effect Of Organizational Change On Organizational Commitment, Ali Sukru Cetinkaya, Shafiq Habibi

University of South Florida (USF) M3 Publishing

Change is an ongoing process of renewing the structures, directions, and capabilities of the organizations to adapt to the variable needs of customers, employees, and the marketplace. Thus, organization needs to change in order to stay in the market. Change process will be smoothed by employee’s commitment. There is a strong need to examine the effects of organizational change on organizational commitment. In this quantitative research, survey technique was used as a data collection tool. It employs the scale developed by Meyer and Allen (2004) for organizational commitment. Items used for organizational change have been adapted from scales created by …

Tourism-Oncology: More Than A Treatment, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

Medical tourism is a growing global niche market all over the world. In this study, which intends to assess the status of "tourism-oncology," texts obtained longitudinally from digital and social media were analyzed for content. Tourism-oncology has evolved as an economic activity within the context of medical tourism in Turkey. The research revealed that (i) oncology was among the top five, (ii) lung cancer was the cancer type that results in the most travel, (iii) the user profiles shared on social media were mostly those of travel agencies and health-consulting businesses, (iv) Istanbul, Antalya, Ankara, Izmir, and Mugla were the …

The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba

University of South Florida (USF) M3 Publishing

The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …

Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato

University of South Florida (USF) M3 Publishing

In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …

Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat

University of South Florida (USF) M3 Publishing

The COVID-19 pandemic has adversely affected many sectors, including the tourism sector. In this process, many tourism sector employees lost their jobs. Employees who lost their jobs did not return by turning to different sectors. This situation has revealed the lack of qualified personnel in the tourism sector. This study focuses on universities that provide qualified personnel to the tourism sector. The aim is to explore how the career plans of students who receive tourism education are affected after the COVID-19 outbreak. The research was carried out through an online survey in December 2021. The results of the study show …

A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim

University of South Florida (USF) M3 Publishing

Adventure tourism is one of the special interest tourism types that have developed with the changes in people's wishes and tourism understanding. In adventure tourism, people get away from routine and visit destinations where they can perform different activities, such as adventure, risk, adrenaline, and courage. Adventure tourism activities are defined as soft and hard according to the level of risk they contain, and as air, land, water, and mixed-based activities according to the place where they organized. Gökçeada, which is the largest island of Turkey and known as a cittaslow, has a wide adventure tourism potential with its winds, …

Local Food In The Menus: The Case Of Denizli, Sule Demirbas, Serkan Bertan

University of South Florida (USF) M3 Publishing

Local cuisine is an important element in the destination selection of tourists. In this study, the place of local dishes in the menus of restaurant businesses was examined. Semi-structured interviews were conducted with hotel and restaurant business managers and chefs in Denizli. As a result of this study, it is seen that businesses partially include local dishes in their menus, and businesses take into account profitability, price, value and customers' taste while determining their menus. It has been determined that customers prefer familiar dishes more, they tend to other dishes instead of local dishes due to the fast à la …

Public Acceptance Of Medical Screening Recommendations, Safety Risks, And Implied Liabilities Requirements For Space Flight Participation, Cory J. Trunkhill

Doctoral Dissertations and Master's Theses

The space tourism industry is preparing to send space flight participants on orbital and suborbital flights. Space flight participants are not professional astronauts and are not subject to the rules and guidelines covering space flight crewmembers. This research addresses public acceptance of current Federal Aviation Administration guidance and regulations as designated for civil participation in human space flight.

The research utilized an ordinal linear regression analysis of survey data to explore the public acceptance of the current medical screening recommended guidance and the regulations for safety risk and implied liability for space flight participation. Independent variables constituted participant demographic representations …

Mass Tourism And The Arctic: The Impacts Of Globalization On Peripheral Communities, Talor Stone

Green Humanities: A Journal of Ecological Thought in Literature, Philosophy & the Arts

[First paragraph of Introduction] In the last 20 years, the number of tourists venturing into remote parts of the Arctic has increased dramatically. This rapid growth has shifted the region from a niche expedition destination reserved for hardy explorers to a popular bucket list item luring tourists with the promise of an exotic adventure to be experienced en masse. Although the phenomenon of mass tourism in the Arctic is relatively new, it fits into broader themes of globalization in which today far more people are aware of distant places, interested in global travel, and are able to afford both the …

Climate Change Adaptation And Mitigation In A Small Archipelago: The Role Of Ecotourism In Malta, Karl Agius

International Journal of Islands Research

The aim of this paper is to present the potential of ecotourism to develop into a niche contributing to climate change adaptation strategies whilst making the existing tourism industry more resilient. The paper provides an overview of mitigation measures adopted in Malta by the aviation, tourism and hospitality industry as well as policy makers in the archipelago to respond to major challenges that climate change poses for tourism. These changes are vital to lure ecotourists and to support ecotourism development. Six main themes emerged from the research in the context of the role ecotourism can play as an adaptation to …

Interfirm Network Analysis In Marginal Tourist Destinations: The Mediator Company In Business Relationships, Giovanni Ruggieri, Gaspare Varvaro, Salvatore Iannolino

International Journal of Islands Research

The literature on tourist destinations and the use of empirical approaches evidence the need to adopt this model to increase tourism economies. In model application, the enterprises, and local stakeholders, sometimes represent limitations or opportunities. This article opens the view to tourist destination networks, described as relational structures that can influence and determine the destination-building process. The Network Analysis methodology offers a better understanding of inter-firm relational dynamics when applied in a small context, and in this case, the application was undertaken on the island of Sicily, in Menfi town and its hinterland. Findings show the presence of a company …

A Relational Approach To Networks In A Tourism Destination: Business And Family Networks In San Vito Lo Capo, Sicily, Giovanni Ruggieri, Salvatore Iannolino

International Journal of Islands Research

This article constructs a relational framework using the principles of the Network Approach to examining the business exchange structure of a tourist destination. Network Analysis is the methodology to analyse the metrics of collaboration and cooperation among destination companies. The model was applied in a remote tourist destination named San Vito Lo Capo on the island of Sicily, where tourism has significantly expanded in the last twenty years. The focus is on how groupings of small companies within family relations can govern and be responsible for tourism destination cooperation. As the main result, the existence was identified, of a relational …

The Nexus Between Tourism Demand And Regional Characteristics: The Case Of Japanese Islands, Kantaro Takahashi

International Journal of Islands Research

This paper explores the relationships between tourism demand and regional characteristics of the Japanese islands. A regression model was carried out for 113 islands designated by the Remote Island Development Act, which is one of the laws designed to promote rural areas in Japan. Results show that the transportation situation was related to the demand of arrival tourists, whereas the results were insignificant for the model with the response variable as lodging tourists. Meanwhile, location factors were significant for lodging tourists—that is, open sea areas have more lodging tourism demand than islands in inland sea areas. Furthermore, this study found …

Ijir Title Page And Table Of Contents Vol. 3, Kevin A. Griffin, Giovanni Ruggieri, Patrizia Calò, Razaq Raj

International Journal of Islands Research

No abstract provided.

Human Mobility, Hospitality, And Tourism Industries: A Perspective On Catastrophes, Asif Hussain

Journal of Sustainability and Resilience

The coronavirus outbreak has resulted in a significant reduction in peoples’ movements, migration and trade at both local and global levels. Lockdowns and travel restrictions all over the world have led to a rapid retrenchment of the world’s hospitality and tourism sector. This is not new. Historically, catastrophes impacted human mobility. Drawing from the historical connections between catastrophes, especially health crises, this paper highlights the impacts of catastrophes on the hospitality and tourism industries. This research shows that the relationship between pandemic and tourism is turbulent, and it explores the implications of the current health crisis for the travel industry …

Caring As A Fundamental Of Sustainability And Resilience In An Aboriginal Community, Denise Lawungkurr Goodfellow

Journal of Sustainability and Resilience

Caring is a fundamental of cultural/community sustainability and resilience among Aboriginal people. However, caring is not confined to community but, as this paper demonstrates can also be extended to both visitors and the wider society. The kindness engendered has application particularly in this time of COVID-19 for both tourism and mainstream society in general.

Marketing Transformation In Tourism Through Visual Ethnography, Isabel Coll-Barneto, Francesc Fusté-Forné

Journal of Sustainability and Resilience

This paper analyses the role of transformative tourism from the perspective of local establishments. The method is based on a visual ethnography study where 12 ecological accommodations located in Catalonia, north-eastern Spain, were asked to identify a photography that illustrates the philosophy of the establishments. Results discuss the meanings of the pictures focused on previous research in relation to the transformative facilitators. The physical, knowledge, social and psychological dimensions are analysed. The nature, the wood, and the relaxing areas are the most relevant elements provided by the hotels as part of their marketing strategy. Theoretical and practical implications are described.