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Quantitative, Qualitative, Comparative, and Historical Methodologies Commons

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“Before Alone Or (Well) Accompanied”? The Use Of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. do Nascimento, Frederico H. de Oliveira, Luiz Henrique de B. Vilas Boas, Daniel C. de Rezende 2020 Universidade Federal de Lavras, Brazil

“Before Alone Or (Well) Accompanied”? The Use Of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. Do Nascimento, Frederico H. De Oliveira, Luiz Henrique De B. Vilas Boas, Daniel C. De Rezende

The Qualitative Report

Projective techniques, widely used in marketing research, encourage interviewees to talk about other people so that researchers can discover deep feelings and circumvent psychological prejudices. The present study analyzes empirical publications that involve the use of projective techniques in marketing. For this, two specific objectives were defined: to analyze if the publications are using only projective techniques or are being combined with other techniques and to identify which types of projective techniques are being used. The results were divided into bibliographic analysis and semantic analysis. In the first one, the evolution of the publications per year and the periodicals that ...


Netnography: Origins, Foundations, Evolution And Axiological And Methodological Developments And Trends, Greiciele M. Morais, Valdeci F. Santos, Carlos A. Gonçalves 2020 Universidade Fumec

Netnography: Origins, Foundations, Evolution And Axiological And Methodological Developments And Trends, Greiciele M. Morais, Valdeci F. Santos, Carlos A. Gonçalves

The Qualitative Report

Netnography originated in ethnography and evolved following the advances in data transmission technology. The netnographic method is distinguished by its axiological orientation residing in recognition of online social experiences. The main method for data collection adopted by the netnographer is participant observation. One premise that must be observed is the necessary estrangement, which means that the researcher must be a layman as regards the object of study. In the field of administration, netnography emphasized the area of marketing and consumer behavior. The goal is to understand the consumer culture of online communities. One of its main challenges consists of how ...


Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio 2020 Griffith University - Australia

Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio

The Qualitative Report

This paper probes functions and processes of qualitative document analysis (QDA), a method widely used in case study research. It firstly demonstrates the application of a QDA framework to inform a case study of women entrepreneurs in rural Australia; and provides insights into the lessons learnt, including strengths and limitations of QDA. Secondly, the paper provides guidelines for novice researchers seeking to use thematic analysis in a QDA process, arguing for rigour in naming assumptions and explicitness about the procedures employed. The paper contributes to discussion in the literature that positions QDA not only as a convenient tool, but as ...


The Method Of Empathy-Based Stories As A Tool For Research And Teaching, Elina Särkelä, Juha Suoranta 2020 The University of Helsinki, Helsinki, Finland

The Method Of Empathy-Based Stories As A Tool For Research And Teaching, Elina Särkelä, Juha Suoranta

The Qualitative Report

In this article we describe a qualitative research method, the “Method of Empathy-Based Stories” (MEBS) and ponder its value in classroom teaching. Our research question is as follows: What is MEBS and what are its possible uses in research and teaching? We gathered empathy-based stories written by students (N = 15) and analysed them with thematic analysis. The dominating themes in writings were the threat of climate change and various coping strategies. MEBS allowed students to describe their ways of thinking and acting, and to take part in the discussion. In general, the use of MEBS can generate hypotheses and interpretive ...


On What Autoethnography Did In A Study On Student Voice Pedagogies: A Mapping Of Returns, Mairi McDermott 2020 University of Calgary

On What Autoethnography Did In A Study On Student Voice Pedagogies: A Mapping Of Returns, Mairi Mcdermott

The Qualitative Report

In this paper, I invite you into some considerations of what autoethnography might do in research, what it might teach us as researchers. In doing so, I return to an autoethnographic study I engaged in a few years ago which was contoured through the question: How do teachers experience student voice pedagogies? In that study, I experienced autoethnography as a creative methodology that allowed me to go back to two experiences I had with youth, or student voice projects. The paper embodies a return to the autoethnographic study of my doctoral research, which itself was a return to the previously ...


Using Self-Assessment To Build Self-Efficacy And Intrinsic Motivation In Athletes: A Mixed Methods Explanatory Design On Female Adolescent Volleyball Players, Allan Knight Dr. 2020 Nova Southeastern University

Using Self-Assessment To Build Self-Efficacy And Intrinsic Motivation In Athletes: A Mixed Methods Explanatory Design On Female Adolescent Volleyball Players, Allan Knight Dr.

The Qualitative Report

The aim of this mixed-methods study was to address the issue of burnout and lack of motivation in middle and high school student-athletes. As young athletes cope with school and stresses of extracurricular activities, they often react negatively to external feedback and motivation. The athletes often find themselves in a low state of self-efficacy due to perceived external pressures. This can lead to burnout and ultimately quitting the sport. This study utilized a model that was designed to use self-assessment to increase self-efficacy among athletes to promote a higher sense of accomplishment and motivation toward success. The athletes were all ...


Qualitative Studies And Textual Document Research In The United States: Conducting Research In National Archives, Theresa A. Ulrich EdD 2020 Glen Ellyn School District 41

Qualitative Studies And Textual Document Research In The United States: Conducting Research In National Archives, Theresa A. Ulrich Edd

The Qualitative Report

Qualitative research typically involves gathering evidence through surveys, interviews, and observations. At some point, qualitative researchers may consider including primary source textual documents in their studies. Depending on the study focus, textual document collection may require a visit to a United States national archive. Although preliminary investigations may provide a sense of what to expect during archival research, there is no resource that details the navigation of the U.S. national archive experience. This article will supply the reader with background knowledge related to decisions in choosing textual documents as study evidence, navigating a national archive, and employing the strategy ...


Methodological Dilemma In Microfinance Research: Applicability Of A Qualitative Case Study Design, Shahjahan Chowdhury, Faisal Ahmmed, Md. Ismail Hossain 2020 Shahjalal University of Science and Technology, Bangladesh

Methodological Dilemma In Microfinance Research: Applicability Of A Qualitative Case Study Design, Shahjahan Chowdhury, Faisal Ahmmed, Md. Ismail Hossain

The Qualitative Report

This paper sheds light on the methodological dilemma in microfinance research and examines the feasibility of conducting a qualitative case study. Microfinance research is dominated by quantitative impact studies. However, the issues of process and implementation are critical to make an impact. The paper argues that a qualitative case study method can be used as a supplement or an alternative to quantitative methodology, because it is context-specific and naturally enquires research problem. The in-depth and in-detail inquiry make the findings more robust, and readers can understand the meaning holistically by reading stories and quotes. The case study can be used ...


Design Fixation From Initial Examples: Provided Versus Self-Generated Ideas, Keelin Leahy, Shanna R. Daly, Seda McKilligan, Colleen M. Seifert 2020 University of Limerick

Design Fixation From Initial Examples: Provided Versus Self-Generated Ideas, Keelin Leahy, Shanna R. Daly, Seda Mckilligan, Colleen M. Seifert

Industrial Design Publications

Jansson and Smith [1] demonstrated that design fixation occurs when an example solution is provided along with a design problem. As a result of seeing an example concept -- even with its flaws pointed out -- new designs often share its features. In Jansson and Smith’s studies, a control group saw no example and showed less fixation to the example provided in the other group. However, another source of fixation from an initial example may arise in the control group from the designer’s own first-generated concept. We conducted a large-scale experiment with beginning engineers to investigate whether design fixation occurs ...


Goals, Power, And Culture: The Effects Of School Organizational Features On Parental Involvement, Vandeen A. Campbell 2020 The Graduate Center, City University of New York

Goals, Power, And Culture: The Effects Of School Organizational Features On Parental Involvement, Vandeen A. Campbell

All Dissertations, Theses, and Capstone Projects

Drawing on organizational theory and the school effectiveness literature, this project incorporates new methodological approaches to the analysis of a national longitudinal data set (ECLS-K: 2011) in order to investigate ways in which school goals around parental involvement, distribution of power, and culture affect parental involvement in children’s education, especially in schools serving large proportions of lower socioeconomic status families.

Parental involvement is widely accepted among researchers and policymakers to be essential for students’ academic success; however, parents with lower socioeconomic status exhibit less participation in both home-based and school-based activities compared to those of higher socioeconomic backgrounds.

Many ...


Always A Student Of Autoethnography, Peter Joseph Gloviczki 2020 Coker College

Always A Student Of Autoethnography, Peter Joseph Gloviczki

The Qualitative Report

In this paper, I examine the role of a specific place, Minnehaha Falls in Minneapolis, Minnesota, USA, as a particular grounding space on my autoethnographic journey. I assert this grounding space calls me to remember that I am, and will always be, a student of autoethnography.


Postgraduate Students' Expectations Of Their Lecturers, şenol orakcı 2020 Aksaray University

Postgraduate Students' Expectations Of Their Lecturers, Şenol Orakcı

The Qualitative Report

The main purpose of this study, which was realized in the qualitative research design, is to determine postgraduate student expectations of their lecturers. The study group is composed of master and doctoral students from different universities enrolled in Educational Sciences Institute that “seeks to prepare candidates as highly qualified education professionals capable of functioning in the current and dynamic field of education.” A case study design was employed in this study. The data of the study were collected by a semi-structured interview form consisting of five open-ended questions. “Content analysis method” was used in the analysis phase of data. Five ...


"The Power Of Personal Experiences": Post-Publication Experiences Of Researchers Using Autobiographical Data, Rachelle Harder, Jennifer J. Nicol, Stephanie L. Martin 2020 University of Saskatchewan

"The Power Of Personal Experiences": Post-Publication Experiences Of Researchers Using Autobiographical Data, Rachelle Harder, Jennifer J. Nicol, Stephanie L. Martin

The Qualitative Report

Although much has been written about the challenging writing process associated with autobiographical research, little is known about the post-publications consequences of using personal experience as a primary source of data. This psychology honour’s project used an online survey to investigate the question: What are researchers’ experiences and perspectives after publishing research that used autobiographical materials as the primary source of data? The participants were 13 individuals who had published at least two autobiographical peer-reviewed articles and the method was qualitative description using content analysis. Primarily positive findings were identified (e.g., career advancement, professional and personal validation, perceived ...


Impact Of Social Media Addiction On Employees’ Wellbeing And Work Productivity, Chetna Priyadarshini, Ritesh Kumar Dubey, YLN Kumar, Rajneesh Ranjan Jha 2020 IBS Hyderabad, ICFAI Foundation for Higher Education, Hyderabad, India

Impact Of Social Media Addiction On Employees’ Wellbeing And Work Productivity, Chetna Priyadarshini, Ritesh Kumar Dubey, Yln Kumar, Rajneesh Ranjan Jha

The Qualitative Report

The objective of this study is to gain insights into the experiences of employees regarding their social media usage and consequences of social media overuse at the workplace. Fourteen semi-structured interviews were conducted, audio-recorded, transcribed, and analyzed using the Interpretative Phenomenological Analysis (IPA) procedures. The qualitative data was collected from the employees working in renowned IT/ITES companies in India. The themes that emerged are lack of sleep; backache and eye strain; feeling of envy; lack of depth in the relationships; tendency to seek approvals; not meeting deadlines; compromise with the work quality; distraction from work. The present study intends ...


Learning To Teach In Diverse Schools: Two Approaches To Teacher Education, Ashlee B. Anderson, Brittany A. Aronson 2020 University of Tennessee

Learning To Teach In Diverse Schools: Two Approaches To Teacher Education, Ashlee B. Anderson, Brittany A. Aronson

The Qualitative Report

With this paper, we explore two approaches to teacher education, paying attention to how teachers are prepared to work in diverse school settings in a time of increasingly competitive neoliberal, market-based reform. These two approaches reflect completion of a traditional teacher education program and completion of Teach for America (TFA). The findings are based on two independent interview studies that are informed by the researchers’ joint commitments to postcritical ethnography, which consider issues associated with positionality, reflexivity, objectivity, and representation. The first interview study engaged teachers who graduated from a traditional teacher education program, as well as two participants with ...


How To Be Unfaithful To Eurocentrism: A Spanglish Decolonial Critique To Knowledge Gentrification, Captivity And Storycide In Qualitative Research, marcela polanco, Nathan D. Hanson, Camila Hernandez, Tirzah Le Feber, Sonia Medina, Stephanie Old Bucher, Eva I. Rivera, Ione Rodriguez, Elizabeth Vela, Brandi Velasco, Jackolyn Le Feber 2020 San Diego State University

How To Be Unfaithful To Eurocentrism: A Spanglish Decolonial Critique To Knowledge Gentrification, Captivity And Storycide In Qualitative Research, Marcela Polanco, Nathan D. Hanson, Camila Hernandez, Tirzah Le Feber, Sonia Medina, Stephanie Old Bucher, Eva I. Rivera, Ione Rodriguez, Elizabeth Vela, Brandi Velasco, Jackolyn Le Feber

The Qualitative Report

From a position of academic activism, we critique the longstanding dominance del production of knowledge that solely implicates fidelity to Eurocentric methodological technologies en qualitative research. Influenced by an Andean decolonial perspective, en Spanglish we problematize métodos of analysis as the dominant research practice, whereby las stories o relatos result en su appropriation, captivity and gentrification, first by researchers’ authorship and later by the publishing industry copyrights. We highlight the racializing and capitalist colonial/modern Eurocentric agenda del current market of knowledge production that displaces to la periphery all knowledge o relatos that do not subscribe to Euro-US American methodological ...


Effects Of Quantitative Literacy On Healthcare Decision-Making: An Aural Context, Robert G. Root, Sonia Bhala 2020 Lafayette College

Effects Of Quantitative Literacy On Healthcare Decision-Making: An Aural Context, Robert G. Root, Sonia Bhala

Numeracy

We propose a relationship between sensory modality, numerical formatting, and performance on a survey simulating healthcare decision-making. We examine the current literature on aural health literacy, and specifically aural literacy coupled with health numeracy. We then create a survey instrument called the Bhala test for this purpose and demonstrate that it is moderately internally consistent and provides results that correlate with the NUMi assessment, a widely accepted measure of health numeracy. The quantitative information provided in the Bhala test has two treatments, percentage and natural frequency formats, in an effort to determine which format is easier for subjects to use ...


Pragmatism As A Basis For Grounded Theory, David L. Morgan 2020 Portland State University

Pragmatism As A Basis For Grounded Theory, David L. Morgan

The Qualitative Report

Recently, there have been calls for renewed attention to the roots of Grounded Theory in pragmatism, and this article continues that effort at both the theoretical and the procedural level. From a theoretical perspective, it counters the claim that pragmatism is compatible with a relativist epistemology, as claimed by advocates of Constructivist Grounded Theory, and argues instead for a cyclical process of inquiry that moves from beliefs to actions to consequences. At the procedural level, the article demonstrates four concrete principles so that pragmatism: replaces induction with abduction; emphasizes the importance of prior beliefs as starting points; treats theoretical sampling ...


Citizen-Consumers Wanted: Revitalizing The American Dream In The Face Of Economic Recessions, 1981-2012, Gokcen Coskuner-Balli 2020 Chapman University

Citizen-Consumers Wanted: Revitalizing The American Dream In The Face Of Economic Recessions, 1981-2012, Gokcen Coskuner-Balli

Business Faculty Articles and Research

This article brings sociological theory of governmentality to bear on a longitudinal analysis of American presidential speeches to theorize the formation of the citizen-consumer subject. The 40-year historical analysis which expands through four economic recessions and the presidential terms of Ronald Reagan, William J. Clinton, George W. Bush, and Barack Hussein Obama, illustrates the ways in which the national mythology of American Dream myth has been linked to the political ideology of the state to create the citizen-consumer subject in the United States. The quantitative and qualitative analysis of the data demonstrates first, the consistent emphasis on responsibility as a ...


A Review Of The Phenomenological Heart Of Teaching And Learning: Theory, Research, And Practice In Higher Education, Jason D. DeHart 2020 Appalachian State University

A Review Of The Phenomenological Heart Of Teaching And Learning: Theory, Research, And Practice In Higher Education, Jason D. Dehart

The Qualitative Report

This review of The Phenomenological Heart of Teaching and Learning: Theory, Research, and Practice in Higher Education focuses on the organization, strengths, and weaknesses of a newly-published qualitative research text that also serves as a guide for teachers who wish to improve their practice. The case study nature of the text is explored, as well as the contributions of the text’s authors. The book is most notable as a text that draws on the rich history of Merleau-Ponty and seeks to consider classroom instruction in higher education in light of phenomenological tenets.


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