Social Media Commons^™

Is A Pretrained Model The Answer To Situational Awareness Detection On Social Media?, Siaw Ling Lo, Kahhe Lee, Yuhao Zhang

Research Collection School Of Computing and Information Systems

Social media can be valuable for extracting information about an event or incident on the ground. However, the vast amount of content shared, and the linguistic variants of languages used on social media make it challenging to identify important situational awareness content to aid in decision-making for first responders. In this study, we assess whether pretrained models can be used to address the aforementioned challenges on social media. Various pretrained models, including static word embedding (such as Word2Vec and GloVe) and contextualized word embedding (such as DistilBERT) are studied in detail. According to our findings, a vanilla DistilBERT pretrained language …

Supply Chain Insights From Social Media Users’ Responses To Panic Buying During Covid-19: The Herd Mentality, Violetta Wilk, Saiyidi Mat Roni, Ferry Jie

Research outputs 2022 to 2026

Purpose:

This study applied the herd mentality theory to explore local and global social media users’ responses to panic buying across the USA, UK and Australia during the COVID-19 crisis to understand the implications on operations and supply chains.

Design/methodology/approach:

A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer.

Findings:

Positive and negative sentiment towards panic buying during the COVID-19 crisis was observed in the UGC. No significant differences in social …

Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang

Dissertations

This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.

The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …

Technology In The Classroom: The Features Language Teachers Should Consider, Sophie Cuocci, Padideh Fattahi Marnani

Journal of English Learner Education

The fast development of technology and the new generation of highly computer literate students led to consider the integration of technology in school as essential. Throughout the last two decades, research has identified multiple factors leading to the successful and unsuccessful integration of technology in the classroom. Educators must consider these factors when deciding on which technology tools to use and how to integrate them to their lessons. Simultaneously, the increasing number of English learners in the United States calls for the identification of teaching strategies that will best support their needs. Many language teachers now rely on teaching techniques …

Ivf So White, So Medical: Digital Normativity And Algorithm Bias In Infertility On Instagram, Caitlyn M. Jarvis, Margaret M. Quinlan

Human-Machine Communication

Increasingly, women experiencing infertility are turning online to social media platforms, like Instagram, to engage with a support network and foster empathy. However, Instagram is also noted for its augmentation of White, cis, and heteronormative femininity through a process of silencing and minoritizing alternative, non-White voices. Through an inductive analysis of the most frequently used infertility hashtags, we collected and analyzed 252 Instagram posts to investigate how these algorithmic practices may socially construct the idealized IVF experience through communicating normative expectations. We identify predominant patterns of use that reinforce stratification within infertility treatments as primarily accessible to White women and …

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

“Envisioning Digital Sanctuaries”: An Exploration Of Virtual Collectives For Nurturing Professional Development Of Women In Technical Domains, Subhasree Sengupta

Dissertations - ALL

Work and learning are essential facets of our existence, yet sociocultural barriers have historically limited access and opportunity for women in multiple contexts, including their professional pursuits. Such sociocultural barriers are particularly pronounced in technical domains and have relegated minoritized voices to the margins. As a result of these barriers, those affected have suffered strife, turmoil, and subjugation. Hence, it is important to investigate how women can subvert such structural limitations and find channels through which they can seek support and guidance to navigate their careers. With the proliferation of modern communication infrastructure, virtual forums of conversation such as Reddit …

Discourse, Power Dynamics, And Risk Amplification In Disaster Risk Management In Canada, Martins Oluwole Olu-Omotayo

Electronic Thesis and Dissertation Repository

The domain of disaster risk management is rife with discursive contentions, whereby dominant discourses amplify the powers of risk actors to precipitate and reinforce political, economic, and environmental inequalities that predispose different sections of the population to unequal disaster risk vulnerabilities. This thesis identified important actors (government, risk experts, media, and NGOs) that shape the power dynamics in disaster risk management in Canada and explained their roles, influences, and the dimensions in which their powers negotiate each other through risk discourses. The patterns of these power dynamics in the three aspects of power –communication, assessment, and social trust –were also …

Reconnecting With The Truth: Conspiracies, Perspective Taking, And Misinformation, Scott Sellnow-Richmond, Mili Pinski

Discourse: The Journal of the SCASD

“I’ve done my research.” Misinformation has become a prevalent topic in communication courses, particularly those focused on argumentation, public speaking, or even interpersonal and family communication. Students thus benefit from adapting public speaking-focused assignments to illuminate how to understand - and thus combat- disinformation in their own lives. This assignment works toward this goal in two stages, allowing students to argue not just against misinformation and conspiracies, but also to argue for them as an act of empathy and understanding. The applied nature of this exercise also empowers instructors with a way to concretely address this issue in the classroom. …

“People Don’T Always Show Up The Way You Want Them To”: Utilizing The Hunger Games To Differentiate Between Persuasion, Coercion, Propaganda, And Manipulation, Nancy Bressler

Discourse: The Journal of the SCASD

The ability to define and conceptualize persuasion and its nuances without engaging in coercion, propaganda, and/or manipulation can be difficult for students at first. This activity centralizes the fine points among these persuasive concepts. Students also recognize the role of their audience in the persuasive messages that they create. Rather than only having a conversation about the common characteristics of these terms and how they differ, students can observe them within the fictional movie The Hunger Games: Mockingjay Part 1 (Lawrence, 2014). After discussing these ideas with their classmates, students then apply what they have learned by creating persuasive messages …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Document Dimensions Of Imuseum’S Instagram Posts, Ciwuk Musiana Yudhawasthi, Lydia Christiani, Widya Damayanti

Proceedings from the Document Academy

Social media is source of information during a pandemic. Using virtual ethnography methods and cyber media analysis, this article tries to trace digital cultural artifacts on IMERI iMuseum’s Instagram posts. Digital cultural artifacts that emerged were then analyzed using Buckland's concept of physical, mental and social dimensions of document. The results of the analysis show that cultural artifacts in iMuseum’s IG posts have document dimensions, seen from the physical, mental and social aspects and even a combination of dimensions. In the context of infodemic, through its social media, iMuseum seeks to carry out its role in disseminating information on health, …

You Need This: Global Fast Fashion, Environment, And Consumption Culture, Alexandra Lamm

Student Work

In looking at how global production of clothing has increased and shifted, we see the impacts in places like workers rights, environmental issues and cultural consumption. Although vastly different, through examination we will see how all are intrinsically linked. We have reached a truly global economy, and even when threatened with negative consequences of mass consumption in our daily lives, the road to actual change in the fashion industry becomes harder in time due to our dependency on the industry as a whole.

University Students’ Perspectives Of Visual-Based Cyberbullying On Instagram, Li-Min Huang

Doctoral Dissertations

Researchers have been investigating the cyberbullying phenomenon since the early 21st century. There is a substantial body of cyberbullying studies focused on text-based formats. However, studies revealed that visual-based social media platforms are more powerful than text-based platforms in affecting people’s emotions, causing significant psychological impact. Young adults ages 18-29 use visual-based social media heavily in their daily lives; therefore, visual cyberbullying on various sites has become a critical issue for this generation. Yet, the majority of existing cyberbullying studies focused on age groups under 18. The studies that did investigate this phenomenon among young adults focused mainly on text-based …

To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett

Honors College Theses

This study aims to examine the ways that fan accounts on social media foster community and fill the void of emotional engagement when the artist is not as active. It also looks at how fans’ parasocial relationships change when the subject of their emotional connection disappears. This study adds to previous research done on fandom, parasocial relationships, and social media. To perform this study, a close content analysis was done, focusing on one specific Harry Styles fan account on Twitter, @hsdaily. Two time periods were defined, one being a time of low activity from Harry Styles and one being high …

Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill

Masters Theses

The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

A Four-Level Meta-Analytic Review Of The Relationship Between Social Media And Well-Being: A Fresh Perspective In The Context Of Covid-19, Joax Wong, Xin Yi Poh, Frosch Quek, Verity Lua, Nadyannam M. Majeed, Andree Hartanto

Research Collection School of Social Sciences

Social media, one of the most pervasive forms of technology, has been widely studied in relation to the mental health and well-being of individuals. However, the current literature on social media and well-being has provided mixed and inconclusive findings, thus creating a polarizing view of social media. These mixed findings continue to extend into the pandemic, with researchers debating over the effects of social media in the new norms of social isolation. In light of these inconclusive findings, the aim of our meta-analysis was to synthesize previous research data in order to have a holistic understanding of the association between …

Examining The Association Between Facebook Marketing And Applications Received In Graduate Programs At One University, Heather Danielle Campbell

Graduate Theses and Dissertations

As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content that reaches their target audience. Self-presentation allows graduate programs to control the types of marketing, posts, and content displayed regarding their program in an effort to be seen in a certain light. This study explores six types of Facebook content perceived as favorable in the …