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Trying To Save The Game(R): Understanding The Meaning-Making Process Of Youtube Subscribers Surrounding Mental Health And Video Game Vlogging, Maria Mickles 2020 University of Nebraska at Omaha

Trying To Save The Game(R): Understanding The Meaning-Making Process Of Youtube Subscribers Surrounding Mental Health And Video Game Vlogging, Maria Mickles

Theses/Capstones/Creative Projects

Through technological innovation and the rise of digital media platforms, many young adults are afforded the opportunity to spend their lives on the Internet. Not only is a large amount of time spent on the Internet by most people, but young adults are making media sharing-platforms, specifically YouTube, part of their daily lives (Westenberg, 2016, p. 8). YouTube allows content creators to produce videos that not only attract audiences of different ages and geographic location, but, too, create an intimate bond between creator and subscriber, allowing each party to communicate and engage in content related activities through the comments section ...


Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright 2020 UT Knoxville

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.


Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick 2020 Kennesaw State University

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.


What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu 2020 University of Central Florida

What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu

Rosen Research Review

Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).


Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King 2020 Oklahoma State University - Main Campus

Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall ...


Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley McLeod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg 2020 University of Florida

Exploring Social Media Engagement Of A Mosquito Control Campaign: Comparing Engagement Rates Per Content Type And Content Frame, Ashley Mcleod-Morin, Peyton Beattie, Shelli Rampold, Ricky Telg

Journal of Applied Communications

This study explored the social media follower engagement of a campaign with the intention to inform Florida residents about mosquito-related topics, specifically mosquito control. Engagement rates were compared between social media content type and content frames. Text graphics without characters were the most engaged content type, while the personal responsibility frame was the most engaged frame. The social media campaign examined in this study had overall low engagement rates, which could have been attributed to factors outside the scope of this study. Future recommendations for research should determine what factors most contribute to the engagement of social media content. In-depth ...


Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey 2020 University of Florida

Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey

Journal of Applied Communications

Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods ...


“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck 2020 The Ohio State University

“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck

Journal of Applied Communications

Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing ...


Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan 2020 Penn State University

Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan

Human-Machine Communication

The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have changed, technologies have changed, and the way people interact with technologies has changed. We discuss the implications of these changes and propose an extension of CASA. Whereas CASA suggests humans mindlessly apply human-human social scripts to interactions with media agents, we argue that humans may develop and apply human-media social scripts to these interactions. Our ...


Internet Memes And Desensitization, Barbara C. Sanchez 2020 University of Florida

Internet Memes And Desensitization, Barbara C. Sanchez

Pathways: A Journal of Humanistic and Social Inquiry

Internet memes (IMs) have been used as a visual form of online rhetoric since the early 2000s. With hundreds of thousands now in circulation, IMs have become a prominent method of communication across the Internet. In this essay, I analyze the characteristics that have made IMs a mainstay in online communication. Understanding the definitions and structures of IMs aid in explaining their online success, especially on social platforms like Instagram, Facebook, and Twitter. I use these understandings as a basis from which to theorize how both the creative process in making IMs and the prominence of IMs that utilize images ...


Preferred Learning Methods Of Generation Z, Arlene J. Nicholas Dr. 2020 Salve Regina University

Preferred Learning Methods Of Generation Z, Arlene J. Nicholas Dr.

Faculty and Staff - Articles & Papers

Generation Z, born 1996-2010 (McNeil, 2018) or iGeneration has always had instant access to the internet, Ipods, and iphones to retrieve and transmit information that could have a strong influence on their learning style. This paper will review Generation Z learning preferences from the literature and report on a study of Generation Z business students (N = 91) in a liberal arts university. Some comparisons are made to a 2008 study of Millennials (N = 102). For example, long term papers that were rated as unimportant by 17% Millennials regarded as even less important to Gen Z by 29%.

Presented at the ...


Appendix A: Interview Guide With Privacy-Related Questions (Full Version), Anabel Quan-Haase, Dennis Ho 2020 Western University

Appendix A: Interview Guide With Privacy-Related Questions (Full Version), Anabel Quan-Haase, Dennis Ho

FIMS Publications

Interview Guide: Networked individualism, East York Project


Educator Professional Conversations Via Twitter Chat: Speech Acts And Intentions In #Pdbookclub, Suzanne L. Porath 2019 Kansas State University

Educator Professional Conversations Via Twitter Chat: Speech Acts And Intentions In #Pdbookclub, Suzanne L. Porath

Current Issues in Emerging eLearning

#PDBookChat was an affinity space of educators who read a professional book together and reflected on their learning through blogs, Twitter, and Google+. The book study culminated with an hour-long synchronous Twitter chat. Using Computer-Mediated Discourse Analysis (Herring, 2001) and speech act theory (Searle, 1976) this paper focused on the Twitter chat to examine the discussion among the participants, the specific ways in which they connected their responses to each other and the content of the professional book they read, and provided an analysis of the key themes of the chat. This research provides evidence of how educators use Twitter ...


Exploring The Spirit In U.S. Audiences: The Role Of The Virtue Of Transcendence In Inspiring Media Consumption, Sophie Janicke-Bowles, Arthur A. Raney, Mary Beth Oliver, Katherine R. Dale, Robert P. Jones, Daniel Cox 2019 Chapman University

Exploring The Spirit In U.S. Audiences: The Role Of The Virtue Of Transcendence In Inspiring Media Consumption, Sophie Janicke-Bowles, Arthur A. Raney, Mary Beth Oliver, Katherine R. Dale, Robert P. Jones, Daniel Cox

Communication Faculty Articles and Research

Little is yet known about audiences who routinely seek out media content that is inspirational in nature. The current study expands the research on inspirational media by utilizing a nationally representative sample of U.S. audiences (n = 2,016) to explore relationships between inspiring media exposure, trait transcendence, and self-transcendent emotions. Results show that media content is a reliable source for everyday self-transcendent emotional experiences in U.S. audiences. These experiences are most frequently encountered by persons with high levels of trait spirituality and gratitude. The profile of U.S. audiences that seek out inspiring media is discussed.


The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson 2019 CUNY Bernard M Baruch College

The Promise Of Happy Cows: How American Milk Brands Persuade Consumers Regarding Farm Animal Welfare Conditions And How Consumers Respond To Incidents Of Being Misled, Chelsea Newson

Student Theses

The purpose of this research is to examine how American dairy companies employ language and imagery in brand communications (marketing, advertising, and public relations) to persuade consumers regarding farm animal welfare (FAW) conditions on supplier farms, and to examine how consumers respond in instances in which conditions on supplier farms are shown to be counter to what is depicted in brand communications. In other words, it examines how the dairy industry communicates its FAW-related values and promises to consumers and investigates consumer tolerance for being misled regarding FAW conditions. This project is thus intended as an exploration of the intersection ...


Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas 2019 The University of Western Ontario

Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas

Electronic Thesis and Dissertation Repository

Digital technologies have become enmeshed in everyday life causing the public to become exposed to potential privacy risks through data collection and aggregation practices. Further, the upsurge in use of social networking platforms has also created opportunities for privacy violations through institutional and social surveillance. Employing a qualitative thematic analysis, this study explores how adults (N=101) living in East York, Toronto, navigate privacy through their use of the internet and digital services. Participants expressed feelings of mistrust, loss of control, resignation, and perceived self-unimportance with regards to their digital data. Importantly, others noted their desire and attempts to gain ...


Sentiment Analysis, Quantification, And Shift Detection, Kevin Labille 2019 University of Arkansas, Fayetteville

Sentiment Analysis, Quantification, And Shift Detection, Kevin Labille

Theses and Dissertations

This dissertation focuses on event detection within streams of Tweets based on sentiment quantification. Sentiment quantification extends sentiment analysis, the analysis of the sentiment of individual documents, to analyze the sentiment of an aggregated collection of documents. Although the former has been widely researched, the latter has drawn less attention but offers greater potential to enhance current business intelligence systems. Indeed, knowing the proportion of positive and negative Tweets is much more valuable than knowing which individual Tweets are positive or negative. We also extend our sentiment quantification research to analyze the evolution of sentiment over time to automatically detect ...


Customer Relations Twitter @Indonesiagaruda Of Garuda Indonesia Airlines In The Social Customer Era, Ira Purwitasari, Engkus Kuswarno, Uud Wahyudin, Ninis Agustini Damayani 2019 Universitas Padjadjaran

Customer Relations Twitter @Indonesiagaruda Of Garuda Indonesia Airlines In The Social Customer Era, Ira Purwitasari, Engkus Kuswarno, Uud Wahyudin, Ninis Agustini Damayani

Library Philosophy and Practice (e-journal)

The purpose of this research is to be able to analyze in depth the airlines of. Garuda Indonesia and its public customers in establishing good relations by utilizing social media Twitter. In the current era of digital communication where the use of social media is community-based media, companies inevitably have to deal with social customers. Customer relations is a process of building long-term relationships with customers to maintain satisfaction and to keep them coming back. The research method used is descriptive qualitative. Data collection in this study consist of primary and secondary data. Primary data were carried out through in-depth ...


How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd 2019 Alfaisal University

How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd

Business Faculty Articles and Research

Previous research on corporate social responsibility (CSR) has focused on corporate reputation (CR) and corporate financial performance (CFP), showing a high correlation between both. While most researchers primarily focus on CSR, our research examines the other side of the coin; corporate social irresponsibility (CSI) and provides findings that counter previous thought. We contribute to the existing literature by showing that CSI has a non-significant impact on corporate financial performance, as measured by market value, while concurrently being negatively correlated to corporate reputation. Further, we show social media, as measured by the Social Media Sustainability Index (SMSI), a measure studied infrequently ...


Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian TANG, Tingting SONG, Liangfei QIU, Ashish AGARWAL 2019 Singapore Management University

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption ...


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