Public Relations and Advertising Commons^™

Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson

Marketing Faculty Publications

This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …

Veterans Day Chapel Will Honor Miami Valley Vets, Mark D. Weinstein

News Releases

Cedarville University will honor veterans and active-duty military from all branches of the military at its annual Veterans Day program on Monday, Nov. 11, at 10 a.m. in the Dixon Ministry Center. Dr. Jeffrey Haymond, dean of the school of business administration at Cedarville University, will be this year’s speaker. The program is open to the public.

Students Helping At Charitable Pharmacy In Columbus, Mark D. Weinstein

News Releases

Cedarville University’s chapter of the American Pharmacists Association - Academy of Student Pharmacists (APhA-ASP) will serve with the Charitable Pharmacy of Central Ohio (CPCO) to bring health care to the underserved population in Columbus. The students will volunteer at the CPCO located in the Livingston United Methodist Church, on Saturday, Nov. 9 from 9 a.m. to 1 p.m.

Andrew T. Hatcher: Press, Public Information & Perception For A Nation In Transition Historical Content Analysis On The First African American To Serve As A White House Associate Press Secretary, Nayita Wilson

LSU Master's Theses

Andrew T. Hatcher rose to one of the highest positions in U.S. government when he became the first African American to serve as associate White House press secretary in 1960 under the administration of President John F. Kennedy and during the peak of the Civil Rights Movement. This is a historical content analysis that analyzes Hatcher’s role through primary sources, presidential archives, and select national, local, and minority newspapers.

The overarching purpose of this study was to ascertain Hatcher’s role as associate White House press secretary during civil rights. This study provides further insight into: 1) to what extent did …

2019 Pharmacy Alumni Award Winners, Mark D. Weinstein

News Releases

Cedarville University’s School of Pharmacy announced its annual alumni award winners during its recent homecoming dessert reception last month.

Etiquette Dinner Feeds Students Professional Savvy, Mark D. Weinstein

News Releases

Proper etiquette is a valuable tool in life and business. That’s why each year Cedarville University’s career services department hosts an etiquette dinner for students. This year’s dinner will be Wednesday, Nov. 6, from 5:30-7 p.m. in the Stevens Student Center (SSC).

Madison County Middle Schoolers Learn The Dangers Of Vaping, Mark D. Weinstein

News Releases

Cedarville University pharmacy students will communicate drug safety solutions to middle and high school students throughout Madison County on November 7, 18 and December 20.

Dream Of Adoption Coming Together For Davis Family, Mark D. Weinstein

News Releases

The dream of adoption is starting to come together for the Davis family of Cedarville, who have been in the midst of a fundraising campaign to bring their adopted child home. A large part of their fundraising journey was a community garage sale held on Labor Day.

Ua12/2/1 College Heights Herald, Vol. 95, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Nutter, Abbey. Heat Issues Affect 15 Buildings on Campus
• Decision Day – Election Day
• Dobbs, Jack. Potter College Has Merger Plan in Midst of CAPE – Comprehensive Academic Program Evaluation
• Burris, Lily. Paid Parental Leave Policy Could Benefit Multiple Parties
• Stack, Madalyn. Editorial Cartoon re: Finals
• Laves, Karl. Letter to the Editor: Get Ahead of the Curve on Finals
• Warner, Casey. Kentucky’s Heavy Metal Artists Deserve More Support
• Mallon, Sam. Cynthiana Found Us – Mountain Workshops
• Martel, Andrew. Philosophy Course Examines Our Darker Sides – …

A First For The Bengals: Female Season-Long Athletic Training Intern, Mark D. Weinstein

News Releases

Kelsey Howell, a Cedarville University senior athletic training major from Allen Park, Michigan, is the first season-long female athletic training intern in the history of the Cincinnati Bengals. She is serving during the 2019-20 season.

A Website Content Analysis Of Corporate Animal Welfare Messaging, Olivia Morris, Jefferson D. Miller, Isabel Whitehead

Journal of Applied Communications

The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial …

Ouachita's Jon Merryman Appointed Council For Christian Colleges And Universities Alumni Affairs Commissioner, Madison Cresswell, Ouachita News Bureau

Press Releases

Jon Merryman, Ouachita Baptist University’s director of alumni relations and the Ouachita Student Foundation, recently was appointed as a commissioner to the Alumni Affairs Directors Group with the national Council for Christian Colleges & Universities (CCCU). Merryman is one of seven directors from the U.S. and Canada appointed to the group by the president of CCCU, Shirley Hoogstra.

Florida Judge’S Core Values Formed In Ohio, Mark D. Weinstein

News Releases

From assistant Franklin County prosecutor to the U.S. Department of Justice to a Florida circuit court judgeship, one thing has stayed the same for Vincent Chiu — people have inherent value, no matter who they are or what they’ve done.

Young Leaders Packing 1,000 Shoeboxes For Operation Christmas Child, Mark D. Weinstein

News Releases

Cedarville University’s Operation Christmas Child (OCC) organization will host its annual packing party on Friday, Nov. 1 from 7-9 p.m. in the Center for Biblical and Theological Studies (BTS) atrium. The event is open to the public.

Math Teacher Becomes White House Adviser On Stem, Mark D. Weinstein

News Releases

Cindy Hasselbring, a 1995 alumna of Cedarville University, started as a math teacher in rural Michigan, but now serves as one of the most influential individuals in the United States over science, technology, engineering and mathematics (STEM) education.

Communication Crisis In Tourism Office: Negative News By Online Media, Faustyna Faustyna Faustyna, Lukiati Komala Erdiana, Hanny .. Hafiar ., Iriana .. Bakti .

Library Philosophy and Practice (e-journal)

Abstract

Objective: This study aims to provide an explanation of how the Medan Tourism Office carries out communication crisis activities on negative coverage produced by online media on the culinary tour "Merdeka Walk" Medan Methodology: This research uses the constructivism paradigm. Ontologically, mental construction on social experience is local and specific and depends on the party doing it.. Finding: Negative coverage by online media triggered by fallen trees in 2017 at night culinary tourism location in "Merdeka Walk" has drawn a response from the Governor of North Sumatra with intrusion closing and diverting the function of night culinary tourism …

Social Work Professor’S Nonprofit To Be Honored At The Statehouse, Mark D. Weinstein

News Releases

For Sandi Wagner, the social work lessons she teaches at Cedarville University have a real-life, real-time expression in her efforts on behalf of homeless and addicted women in Xenia, Ohio. And now she’s being honored for it.

Ua12/2/1 College Heights Herald, Vol. 95, No. 10, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deppen, Laurel. Words Are Powerful – Racial Slurs
• Dobbs, Jack. WKU Fights Declining Student Enrollment
• Stack, Madalyn. Editorial Cartoon re: Kentucky Loves Andy Beshear
• Coyle, Cameron. Progressive Policies – Andy Beshear
• Warner, Casey. Students & Staff Talk Governor’s Race
• Kohley, Chris. A Moment’s Notice – Taylor Kiser, Firemen
• Sisler, Julie. Great to Be 21
• Tolbert, Eleanor. Professor by Day, Sleepy Hollow Resident by Night – Craig Taylor
• Kieser, Nick. Seniors Lead WKU Soccer in C-USA Tournament Push
• Gaylord, Kaden. Leading Role – Volleyball
• Jessie, Alec. …

Nursing Students And Urban Poor Learn From Each Other, Mark D. Weinstein

News Releases

A group of seven senior Cedarville nursing students have the opportunity to step away from their education in the cornfields and enter into the real world of public health nursing within inner-city Dayton.

Ouachita's Carvajal-Villamar Presents Paper At Society For Amazonian & Andean Studies Meeting, Ashly Stracener, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Dr. Jerusa Carvajal-Villamar, assistant professor of Spanish, recently presented a paper at the biennial meeting of the Society for Amazonian & Andean Studies (SAAS). The conference was held Oct. 5-6 in Tuscaloosa, Ala., and was hosted by the University of Alabama.

The SAAS national conference is dedicated to studying, featuring and promoting research about the Amazonian and Andean regions of South America. Attendees represent a wide diversity of disciplines and fields, such as literature, ethnography, cultural studies, dietetics, contemporary themes, archaeology and more.