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Three Ouachita Women Place In Top Five At Miss Arkansas Pageant, Rachel Moreno Moreno, Ouachita News Bureau 2019 Ouachita Baptist University

Three Ouachita Women Place In Top Five At Miss Arkansas Pageant, Rachel Moreno Moreno, Ouachita News Bureau

Press Releases

Three Ouachita Baptist University women were named Top Five finalists in the 2019 Miss Arkansas Scholarship Pageant, which was held at the Robinson Center in Little Rock June 11-15. Of the 44 contestants from around the state, nine were from Ouachita, and four placed in the Top 10 overall.


New Accelerator Offers Students An Entrepreneurial Edge, Mark D. Weinstein 2019 Cedarville University

New Accelerator Offers Students An Entrepreneurial Edge, Mark D. Weinstein

News Releases

Beginning with fall semester 2019, Cedarville University’s School of Business Administration will offer an entrepreneurship accelerator program for students across all university disciplines. The accelerator will enable students to launch independent startup companies as well as provide skills and experience to lead a startup function in existing companies by creating new products or pursuing new markets.


Carvajal-Villamar Presents Paper At Spanish Golden Age Theater Symposium, Rachel Moreno Moreno, Ouachita News Bureau 2019 Ouachita Baptist University

Carvajal-Villamar Presents Paper At Spanish Golden Age Theater Symposium, Rachel Moreno Moreno, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Dr. Jerusa Carvajal-Villamar, assistant professor of Spanish, recently presented a paper at the annual Spanish Golden Age Theater Symposium hosted by the Association for Hispanic Classical Theater (AHCT). The symposium was held April 11-13 in El Paso, Texas.


Reviving An Endangered Indigenous Language, Mark D. Weinstein 2019 Cedarville University

Reviving An Endangered Indigenous Language, Mark D. Weinstein

News Releases

The language we speak helps define who we are, but some are losing this part of their identity as their language ceases to be passed to future generations and speakers shift to a more sociopolitically dominant language.


Invirsa Agreement Allows Student To Conduct Preclinical Drug Testing, Mark D. Weinstein 2019 Cedarville University

Invirsa Agreement Allows Student To Conduct Preclinical Drug Testing, Mark D. Weinstein

News Releases

Cedarville University’s School of Pharmacy and Invirsa Inc. of Columbus are partnering on testing lead compounds for enhancing the innate human immune system. This work may help reduce topical viral infections while supporting the body’s wound healing response.


#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren 2019 Louisiana State University and Agricultural and Mechanical College

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from ...


New Master In Nursing Tracks Offered This Fall, Mark D. Weinstein 2019 Cedarville University

New Master In Nursing Tracks Offered This Fall, Mark D. Weinstein

News Releases

Starting fall 2019, Cedarville University's School of Nursing will add two specializations to its Master of Science in Nursing (M.S.N.) program. The new specializations are nursing leadership in healthcare improvement (NLHI) and pediatric nurse practitioner (PNP).


How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon 2019 California Polytechnic State University, San Luis Obispo

How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon

Journalism

This study was done to understand how a member of the state legislature used the media to effect policy change. This subject is discussed using the California Department of Motor Vehicles as a case study. There is a long-standing and well-understood relationship between legislators and the media. It is common knowledge that legislators in the minority party use the media to pressure members of the majority party. Research shows those in the minority benefit from this kind of coverage. However previous studies are mostly silent about whether using the media to pressure the party in control of the government actually ...


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster 2019 California Polytechnic State University, San Luis Obispo

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that ...


Princeton Professor Of Law To Speak At Bioethics Conference, Mark D. Weinstein 2019 Cedarville University

Princeton Professor Of Law To Speak At Bioethics Conference, Mark D. Weinstein

News Releases

Cedarville University’s Center for Bioethics and Center for Political Studies will hold the Clinical Ethics and Conscience Rights Conference June 6-8. Cost for the event, which will take place in the Stevens Student Center, is $50.


A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee 2019 CUNY Bernard M Baruch College

A Study Of Factors Affecting The Credibility Of Sponsored Posts Created By Instagram Influencers, Nakyung Lee

Student Theses

This study examined how source expertise, objective information about product ingredients and benefits, review length, and the use of promotional language influence the perceived credibility of a sponsored review post for skincare products. This study carried out 4 in-depth interviews and online survey to 106 millennials living in the U.S. Results indicated that subjective comments about a reviewer’s personal experiences had a higher level of perceived credibility of a review post than objective information about product ingredients and benefits. With regard to source expertise, a sponsored review post written by an influencer with higher expertise was perceived as ...


Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi 2019 University of St. Thomas, Minnesota

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 ...


Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss 2019 Elon University

Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss

International Conference on Gambling & Risk Taking

This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.

With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess ...


Stop The Bleed Training Open To Community, Mark D. Weinstein 2019 Cedarville University

Stop The Bleed Training Open To Community, Mark D. Weinstein

News Releases

Cedarville University's School of Pharmacy will offer its Stop the Bleed program on Thursday, May 30 from 6-7:30 pm at Cedar Care Village Pharmacy. The event is free of charge and open to the public.


Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli 2019 Seton Hall University

Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli

Seton Hall University Dissertations and Theses (ETDs)

NCAA Division I universities are constantly under a threat of image loss due to both internal and external factors. The purpose of this study was to examine past image repair campaigns executed after a crisis by the following NCAA Division I member universities: Ohio State University, Louisville University, and the University of Maryland. A problem-oriented case study was completed on the media coverage of these situations, which evaluated the effectiveness of the strategies chosen by each respective university. Results revealed the best practices for public relations practitioners to repair and maintain a positive image in the collegiate landscape.


Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason 2019 Seton Hall University

Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason

Seton Hall University Dissertations and Theses (ETDs)

Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such ...


Prestigious Walmart Scholars Programs Picks Local Student And Alumna, Mark D. Weinstein 2019 Cedarville University

Prestigious Walmart Scholars Programs Picks Local Student And Alumna, Mark D. Weinstein

News Releases

Jessica Ward, a fourth-year professional pharmacy major from Gallipolis, Ohio, has been accepted into the prestigious Walmart Scholars Program for students considering a career in academic pharmacy.


Trustees Focus On Mission, Comprehensive Campaign, And New Physician Assistant Program, Mark D. Weinstein 2019 Cedarville University

Trustees Focus On Mission, Comprehensive Campaign, And New Physician Assistant Program, Mark D. Weinstein

News Releases

Advancing the institution and expanding graduate programs were the focus of the Cedarville University Board of Trustees at its annual spring meeting May 3, 2019. Trustees approved new mission and vision statements, five new graduate programs and 10 faculty members, while also moving forward on a comprehensive fundraising initiative that would expand the university’s infrastructure, fund scholarships, and advance academic and student life initiatives.


The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell 2019 Seton Hall University

The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell

Seton Hall University Dissertations and Theses (ETDs)

Publicists play a significant role in achieving the short-term and long-term career goals of emerging pop music artists. Therefore, this study researches earned media within the pop music industry through a case study that analyzes the publicity strategies used by the teams of three successful pop music artists. This study finds that publicity is a cost-effective solution to the problems of declining music sales and the need to stand out in a saturated industry, and it provides seven best practices that are supported by industry professionals for publicists to use when creating campaigns that generate awareness and establish reputation.


Posting Straight From The Art: An Analysis Of How Nonprofit Performing Arts Centers Use Social Media To Engage Audiences, Sean Quinn 2019 Seton Hall University

Posting Straight From The Art: An Analysis Of How Nonprofit Performing Arts Centers Use Social Media To Engage Audiences, Sean Quinn

Seton Hall University Dissertations and Theses (ETDs)

With the NEA in jeopardy under President Donald Trump, nonprofit performing arts centers need to connect with potential donors now more than ever. Yet little research has been done into how venues should accomplish this. This project attempted to remedy that by analyzing what types of messages six nonprofit performing arts centers in the New York metropolitan area posted on Facebook and Twitter over a one-week period and which kinds of messages online audiences engaged with the most. Using the results, the study proposed seven recommendations public relations staff members can use to enhance their social media efforts and build ...


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