Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 92 [93], No. 2 [28], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles

• Henderson, Andrew. College Heights Herald Awarded Grant to Fund Ongoing Lawsuit
• Deletter, Emily. Enrollment in Language Classes Drops This Semester
• Deletter, Emily. Climate Chasers – Mesonet
• Eiler, Olivia. Student Course Evaluations Have Minor Impact
• Vogler, Emily. Editorial Cartoon re: Wrong Side of History
• Redacting Responsibility: One Victim Is Far Too Many – Sexual Abuse
• Collins, Emma. Board of Regents Approve Graduate Certificate
• Collins, Emma. Dean Accepts Position at University of North Texas – Neale Chumbler
• Williams, Tyger. In Character – Comic Con
• Jessie, Alec. Former …

Cedarville Professor Explores “Life In The Wild”, Mark D. Weinstein

News Releases

Cedarville University’s Dan DeWitt, Ph.D., associate professor of applied theology and apologetics and director for the Center for Biblical Apologetics and Public Christianity, has written a new book, “Life in the Wild: Fighting for Faith in a Fallen World.” The book will be published February 1, 2018.

Cedarville Alumni To Open Arts Studio In Cedarville, Mark D. Weinstein

News Releases

Last year, Elizabeth Patterson, a 2011 Cedarville University graduate, lived in a small apartment in Indiana where there was no room to do what she truly loved: create art. So she relocated back to the Miami Valley, where she will open an art business — Studio 25 — with her former college roommate, Jenn Zellers.

Ua12/2/1 College Heights Herald, Vol. 93, No. 1 [27], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Deletter, Emily. $40 Million in the Red – Budget
• Ziege, Nicole. Construction Complete on Ogden College Hall
• Eiler, Olivia. Ten-year Housing Plan Will Focus on Students
• Collins, Emma. Chick-fil-A Will Open Late Due to Renovations
• Ziege, Nicole. WKU Makes Plans to Combat Winter Weather
• Henderson, Andrew. WKU Is No Exception to Hate Crimes. Help Us Track Them
• Vogler, Emily. Editorial Cartoon re: Snow
• Meso-Debt: Kentucky Cannot Afford to Lose the Mesonet Program
• Byrd, Jessica. Cutting the Mesonet Deprives Everyone of Knowledge
• Joyner, Brook. March Like …

Cedarville Athletes Serve With Xenia Youth Ministry, Mark D. Weinstein

News Releases

This fall, the Cedarville women’s soccer team served with The Cleft, a ministry that reaches teenagers in the Miami Valley through building relationships. Now, CU Fellowship, a group of athletes from a variety of Cedarville sports, will continue the tradition of meeting with teenagers twice a month at the Xenia Community Center to engage in sports, conversation and Bible study.

Students Qualify For National Moot Court Competition, Mark D. Weinstein

News Releases

While only in its second year of existence, Cedarville University’s moot court team is already seeing considerable success. Two students from this year’s team have qualified for the national competition, taking place January 19-20 at the University of Texas.

Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir

Chris Jay Hoofnagle

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place …

How Different Are Young Adults From Older Adults When It Comes To Information Privacy Attitudes & Policies?, Chris Jay Hoofnagle, Jennifer King, Su Li, Joseph Turow

Chris Jay Hoofnagle

Media reports teem with stories of young people posting salacious photos online, writing about alcohol-fueled misdeeds on social networking sites, and publicizing other ill-considered escapades that may haunt them in the future. These anecdotes are interpreted as representing a generation-wide shift in attitude toward information privacy. Many commentators therefore claim that young people “are less concerned with maintaining privacy than older people are.” Surprisingly, though, few empirical investigations have explored the privacy attitudes of young adults. This report is among the first quantitative studies evaluating young adults’ attitudes. It demonstrates that the picture is more nuanced than portrayed in the …

Cedarville's “The Lion, The Witch And The Wardrobe” Opens February 1, Mark D. Weinstein

News Releases

Cedarville University’s theatre department presents “The Lion, The Witch and The Wardrobe,” opening Thursday, Feb. 1, in the DeVries Theatre at the Stevens Student Center. The play will run through Feb. 11. Tickets go on sale Jan. 16 and can be purchased at www.cedarville.edu/ticketinfo.

Cu Lead Conference Educates And Equips Students For Leadership, Mark D. Weinstein

News Releases

The fourth annual CU LEADership conference, “Be Ready – Be Available,” will be held January 19-20 in the Dixon Ministry Center. The conference will equip high school and college students to become better leaders.

Allison Frizzell-Kizer, Former Tigers Volleyball Star, Named Ouachita's Head Volleyball Coach, Trennis Henderson

Press Releases

Allison Frizzell-Kizer, a 2013 graduate of Ouachita Baptist University, has been named Ouachita’s head volleyball coach effective Jan. 15. She succeeds her former coach, Danny Prescott, who served 14 years as head volleyball coach at Ouachita.

Cedarville Women’S Ministry Removes “Mask” Of Insecurity, Mark D. Weinstein

News Releases

Cedarville University’s Sanctify Ministries is hosting “Masked,” an event to help women deal with insecurities and the “masks” that they wear.

2018 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Native Advertising Disclosures In Journalism: An Assessment On The Accurate Reporting Of Disclosure Wording In Conveying Advertising Intent, Darko Milenkovic

Major Papers

The struggling journalism industry adopted the practice of native advertising to raise digital revenue. This practice offered advertisers a chance to purchase the services of a publication in order to have their story published. The goal of native advertising is for advertising to become invisible to consumers, and to be presented to audiences as if were regular editorial content. The only distinguishing feature is a disclosure, often identifying the accompanying article as being “Sponsored Content,” “Promoted Content”, “Custom Content,” or a “Paid Post.” This research paper discusses the struggles of journalism and digital advertising. It examines the many definitions of …

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Millennial Effects On Tourism And Branding In Rural Destinations, Tousley Anne Leake

Honors Theses

Research reveals that Millennials are becoming one of the leading markets for tourism and travel industries. Because of this, tourism destinations have been forced to examine their current marketing strategies in order to appeal to this market. The purpose of this study is to examine the most effective marketing strategies for rural tourism destinations to reach the target market of Millennials. This thesis identifies small town destinations as a facet of the tourism industry and effects of the market on branding and marketing a destination. It further analyzes the current marketing strategies used by rural destinations to remain competitive in …

Solutions For A Public Campaign To Overcome Discrimination Against Lgbt Youth, Alina Neverodska

A with Honors Projects

This presentation shows possible advertisement options of a broad-based public campaign aiming to raise awareness of the discrimination against LGBT youth in the United States and initiate the prevention of the problem’s continuation.

Implementing Stremii: A Practical Guide For Crisis Communication On Social Media During Hurricanes And Natural Disasters, Margaret Stewart, Cory Young

International Crisis and Risk Communication Conference

This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.

Cultural Challenges When Memorializing Tragedies, Kjell Brataas

International Crisis and Risk Communication Conference

After a tragedy, victims and survivors often desire to memorialize what happened. This can take many forms, and finding the right way often involves a number of challenges. There will usually be differences of opinion among the bereaved, the injured and the uninjured survivors, and cultural aspects and differences play a major role. This presentation provides examples from around the world and hints on bridging the culture gap when memorializing a tragedy.