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Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand 2010 Bond University

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jane Johnston

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


Engaging With The Media, Hamish McLean, Richard Phillipps 2010 Bond University

Engaging With The Media, Hamish Mclean, Richard Phillipps

Richard Phillipps

Extract:

Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).


Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College 2010 Cedarville University

Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College

Inspire

No abstract provided.


Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand 2010 Bond University

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jeffrey Brand

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


The Impact Of Broadcast Localism On Delaware Valley News And Talk Radio, Brian Nicholas 2010 Rowan University

The Impact Of Broadcast Localism On Delaware Valley News And Talk Radio, Brian Nicholas

Theses and Dissertations

The purpose of this study was to the examine the influence of Broadcast Localism on news/talk radio in the Delaware Valley to determine how it might impact the future of the medium as a viable public relations tool. A non-scientific snowball survey of 19 Delaware Valley public relations professionals was used to forecast the likely impact of localism on radio. In addition, in-depth interviews with Delaware Valley radio executives were conducted to learn what impact localism might have on the radio industry. This research collected and quantified primary data from public relations professionals using surveymonkey.com. Interview responses were ...


Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe 2010 University of Nevada, Las Vegas

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities


An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans 2010 University of Tennessee - Knoxville

An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans

Masters Theses

Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty ...


Advertising And Social Identity, Mark Bartholomew 2010 University at Buffalo School of Law

Advertising And Social Identity, Mark Bartholomew

Journal Articles

This essay takes a stand in the brewing legal academic debate over the consequences of advertising. On one side are the semiotic democratists, scholars who bemoan the ability of advertisers to take control of the meanings that they create through trademark law and other pro-business legal rules. On the other side are those who are more sanguine about the ability of consumers to rework advertising messages and point to several safety valves for free expression existing in the current advertising regulation regime. My take on this debate is that the participants have failed to address the impact of advertising on ...


Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, carroy u. ferguson 2010 UMASS Boston

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is ...


What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier 2010 Rowan University

What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier

Theses and Dissertations

The purpose of the study was to examine physicians' opinions of a federalized health care system as well as the effect federalized health care will have on the quality of patient care provided by physicians. A survey was randomly administrated to physicians from across the United States. The survey was administered as an on-line instrument. Because physicians are difficult to gather together for a focus group, a survey, consisting of multiple choice questions and personal interviews, was used for data collection. The survey was comprised of matrix questions. Each physician was given the opportunity to write in additional comments or ...


Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang 2010 Bowling Green State University

Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang

School of Media and Communication Faculty Publications

Slides presented to International Communication Association Annual Conference, June 24-26, 2010, Singapore by Louisa Ha and Lina Zang.


The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter 2010 Rowan University

The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter

Theses and Dissertations

The purposes of this exploratory investigation were to (a) determine if the local government of Ocean Gate, NJ, would use communication techniques to achieve compliance, or sufficient approval, of government and citizens for wind turbine development and (b) determine if some citizens will express strong views against wind energy while the majority of Ocean Gate's citizens will favor wind turbine power generation in their municipality. This researcher used interviews with important figures surrounding the wind project. This researcher also conducted pen and paper survey research of 106 local residents of Ocean Gate and surrounding areas through a convenience sample ...


Sea Cruise: Israelis And Palestinians Drowning In Water Sport, IBPP Editor 2010 Embry-Riddle Aeronautical University

Sea Cruise: Israelis And Palestinians Drowning In Water Sport, Ibpp Editor

International Bulletin of Political Psychology

The article discusses differing Israeli and Palestinian narratives in regards to the deaths of 9 people during an Israeli blockade of Hamas-controlled Gaza.


Inspire, Summer 2010: Restoring Lives, Cedarville College 2010 Cedarville University

Inspire, Summer 2010: Restoring Lives, Cedarville College

Inspire

No abstract provided.


Wine Advertising To The Millennial Generation, Jessica R. Luke 2010 California Polytechnic State University - San Luis Obispo

Wine Advertising To The Millennial Generation, Jessica R. Luke

Communication Studies

No abstract provided.


The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis 2010 California Polytechnic State University - San Luis Obispo

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research ...


Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race 2010 California Polytechnic State University - San Luis Obispo

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.


Exploring Brand Personality Through Archetypes., Candice Roberts 2010 East Tennessee State University

Exploring Brand Personality Through Archetypes., Candice Roberts

Electronic Theses and Dissertations

Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of brand personality using connections between contemporary branding and 13 classic archetypes. The study also discusses the life cycle of the brand, including development of brand personality and achievement of iconic status in conjunction with archetypal marketing. The research of Faber and Mayer (2009) is the basis for an analysis measuring participant attitudes toward popular brands by matching them with ...


Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry., Aaron M. Sharp 2010 East Tennessee State University

Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry., Aaron M. Sharp

Electronic Theses and Dissertations

Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long telephone interviews with 8 respondents from various cable television network and broadcast affiliate stations; examining the characteristics of innovation, as found in Rogers's (1995) diffussion of innovation ...


Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown 2010 University of Nevada, Las Vegas

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs


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