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An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans 2010 University of Tennessee - Knoxville

An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans

Masters Theses

Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty ...


Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, carroy u. ferguson 2010 UMASS Boston

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is ...


What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier 2010 Rowan University

What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier

Theses and Dissertations

The purpose of the study was to examine physicians' opinions of a federalized health care system as well as the effect federalized health care will have on the quality of patient care provided by physicians. A survey was randomly administrated to physicians from across the United States. The survey was administered as an on-line instrument. Because physicians are difficult to gather together for a focus group, a survey, consisting of multiple choice questions and personal interviews, was used for data collection. The survey was comprised of matrix questions. Each physician was given the opportunity to write in additional comments or ...


Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang 2010 Bowling Green State University - Main Campus

Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang

School of Media and Communication Faculty Publications

Slides presented to International Communication Association Annual Conference, June 24-26, 2010, Singapore by Louisa Ha and Lina Zang.


The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter 2010 Rowan University

The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter

Theses and Dissertations

The purposes of this exploratory investigation were to (a) determine if the local government of Ocean Gate, NJ, would use communication techniques to achieve compliance, or sufficient approval, of government and citizens for wind turbine development and (b) determine if some citizens will express strong views against wind energy while the majority of Ocean Gate's citizens will favor wind turbine power generation in their municipality. This researcher used interviews with important figures surrounding the wind project. This researcher also conducted pen and paper survey research of 106 local residents of Ocean Gate and surrounding areas through a convenience sample ...


Historical Evolution Of Community Right To Know: Implications On The Development And Practice Of Public Relations, Bernardo Motta, Michael Palenchar 2010 Bridgewater College

Historical Evolution Of Community Right To Know: Implications On The Development And Practice Of Public Relations, Bernardo Motta, Michael Palenchar

Michael J Palenchar

The right-to-know approach to public policy – also known as regulation through revelation – is based on the ideas of self-governance and public participation in the decision-making process and was finally made into a federal law in the United States by the Emergency Planning and Community Right-to-know Act (EPCRA) of 1986. EPCRA, which has served as a model for more than 80 countries since, was the first federal law in the United States to fully embrace the right-to-know approach to public policy. The purpose of this research is to explore the historical development and importance of the ideological concept of right to ...


Wine Advertising To The Millennial Generation, Jessica R. Luke 2010 California Polytechnic State University - San Luis Obispo

Wine Advertising To The Millennial Generation, Jessica R. Luke

Communication Studies

No abstract provided.


The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis 2010 California Polytechnic State University - San Luis Obispo

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research ...


Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race 2010 California Polytechnic State University - San Luis Obispo

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.


Inspire, Summer 2010: Restoring Lives, Cedarville College 2010 Cedarville University

Inspire, Summer 2010: Restoring Lives, Cedarville College

Inspire

No abstract provided.


Exploring Brand Personality Through Archetypes., Candice Roberts 2010 East Tennessee State University

Exploring Brand Personality Through Archetypes., Candice Roberts

Electronic Theses and Dissertations

Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of brand personality using connections between contemporary branding and 13 classic archetypes. The study also discusses the life cycle of the brand, including development of brand personality and achievement of iconic status in conjunction with archetypal marketing. The research of Faber and Mayer (2009) is the basis for an analysis measuring participant attitudes toward popular brands by matching them with ...


Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry., Aaron M. Sharp 2010 East Tennessee State University

Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry., Aaron M. Sharp

Electronic Theses and Dissertations

Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long telephone interviews with 8 respondents from various cable television network and broadcast affiliate stations; examining the characteristics of innovation, as found in Rogers's (1995) diffussion of innovation ...


Community Response To The Tennessee Valley Authority Ash Spill: Information Seeking And Building Reputation, Tatjana Hocke, Monica Colon-Aguirre, Karen Freberg, Michael Palenchar 2010 University of Tennessee - Knoxville

Community Response To The Tennessee Valley Authority Ash Spill: Information Seeking And Building Reputation, Tatjana Hocke, Monica Colon-Aguirre, Karen Freberg, Michael Palenchar

Michael J Palenchar

No abstract provided.


Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown 2010 University of Nevada, Las Vegas

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs


How Different Are Young Adults From Older Adults When It Comes To Information Privacy Attitudes & Policies?, Chris Jay Hoofnagle, Jennifer King, Su Li, Joseph Turow 2010 University of Pennsylvania

How Different Are Young Adults From Older Adults When It Comes To Information Privacy Attitudes & Policies?, Chris Jay Hoofnagle, Jennifer King, Su Li, Joseph Turow

Departmental Papers (ASC)

Media reports teem with stories of young people posting salacious photos online, writing about alcohol-fueled misdeeds on social networking sites, and publicizing other ill-considered escapades that may haunt them in the future. These anecdotes are interpreted as representing a generation-wide shift in attitude toward information privacy. Many commentators therefore claim that young people “are less concerned with maintaining privacy than older people are.” Surprisingly, though, few empirical investigations have explored the privacy attitudes of young adults. This report is among the first quantitative studies evaluating young adults’ attitudes. It demonstrates that the picture is more nuanced than portrayed in the ...


Newsletter Spring 2010, Grant Center for International Education 2010 Ouachita Baptist University

Newsletter Spring 2010, Grant Center For International Education

Grant Center Newsletters

No abstract provided.


Ua68/8/1 History Alumni Newsletter, WKU History 2010 Western Kentucky University

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker 2010 University of Nevada, Las Vegas

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Publications

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.


Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton 2010 California Polytechnic State University - San Luis Obispo

Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton

Communication Studies

No abstract provided.


Inspire, Spring 2010: The Art Of Culture, Cedarville College 2010 Cedarville University

Inspire, Spring 2010: The Art Of Culture, Cedarville College

Inspire

No abstract provided.


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