Public Relations and Advertising Commons^™

Ouachita Sigma Tau Delta English Honor Society Members Present At 2019 Annual Convention, Ashly Stracener, Ouachita News Bureau

Press Releases

Seven Ouachita Baptist University students presented their academic work at the Sigma Tau Delta international English honor society’s 2019 national convention in St. Louis March 27-30. Ouachita chapter members presented academic papers as well as one of the convention’s 32 roundtable discussions, a first for Ouachita.

The Key To Fighting Epidemics: Understanding The Medical Disciplines, Mark D. Weinstein

News Releases

The threat of a global epidemic grows every year, but preparing current health science students for this potential threat is practically nonexistent. Noticing this potential problem, Cedarville University's School of Pharmacy is collaborating with Wright State University and the University of Dayton to host an interprofessional training event focused on managing infectious disease outbreaks on Monday, April 8, at Wright State University in Dayton, Ohio.

Soaring Scores: Engineering Team Finishes Third In The Nation, Mark D. Weinstein

News Releases

The Cedarville University Aero Design team took to the skies in Fort Worth, Texas, and placed third in the nation and seventh internationally in the 2019 Society of Automotive Engineers (SAE) Aero Design East competition. The event was held March 8-10, 2019.

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …

Sting Like A Yellow Jacket: Engineering Team Competing In Eco-Marathon, Mark D. Weinstein

News Releases

Ready, set, sting! Cedarville University engineering students are preparing their energy-efficient vehicle, Sting, for the international Shell Eco-marathon Americas competition held at Sonoma Raceway in Sonoma County, California. The competition, which includes high schools and universities from North and South America, takes place April 3-6.

Women In Modern Public Relations: The Evolution Of Public Relations In America, Jayah Waters

Masters Essays

The profession of public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, n.d., para. 5). The profession was founded by men to refute criticism of big businesses during the rise of muckrakers known today as investigative journalists. Ivy Lee who wrote the first press release and Edward Bernays who developed the first press kit were significant influences in establishing the profession of modern public relations (Rise of the Image Men, 2019). Additionally the founding involved significant moments such as establishment of the Committee on Public Information (CPI) during World …

Ua19/16/1 Spring 2019 Football Guide, Wku Athletic Media Relations

WKU Archives Records

WKU football media guide for Spring 2019.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding WKU's football team from January to July 2019.

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics related to WKU womens' basketball team from January to June 2019.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding WKU's basketball team from January to July 2019.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

• McAdoo, Anthony. Executive Director Notes
• WKU Honors Veterans, Unveils New Panel at Guthrie Bell Tower
• Julia Roberts & Tracy Inman Win Legacy Book Award
• New WKU Graduate Impacts Community Through ENACTUS
• Office of Scholar Development Celebrates 10 Years of Big Dreams
• Phi Kappa Phi Grants
• Emilie Gill: Ogden Foundation Scholar
• College Heights Herald Wins 17^th Pacemaker; Talisman Wins Best of Show
• Deven Richardson: Rangel Fellow
• WKU Graduate Student Presents Research at Artic Circle Assembly – Jason Fox
• Scholarships – Hannah Nafziger, Dominic Castlen
• Caboni, Timothy. From the President
• Climbing to Greater Heights: WKU Strategic Plan …

Audience Responses To Gender Stereotypes In Advertising, Laura Genn

Senior Honors Theses

Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its inception; it seems poised to continue doing so as advertising’s presence in society proliferates. Upon analyzing these stereotypes, examples can be found throughout media, especially in television. All this begs the question: Are these stereotypes actually effective at selling products or services to their intended audience? Do men react positively to stereotypes of men or women; and vice versa, how do women react? If gender stereotypes are employed in advertising purely through force of habit and not evidenced prudence, then the advertising landscape stands to gain immensely from taking …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Ouachita To Present “Oklahoma!” As Spring Musical April 11-14, Madison Creswell, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s School of Fine Arts will present one of the most performed shows in America, “Oklahoma!,” beginning Thursday, April 11, at 7:30 p.m. in Jones Performing Arts Center. Performances will continue April 12-13 at 7:30 p.m., with a matinee performance on Sunday, April 14, at 2:30 p.m. Tickets may be purchased from the OBU Box Office for $12 each.

The Power Of Apology: How Crisis Communication Practices Impact Brand Reputation, Abigail R. Meister

Senior Theses

During April 2017, Pepsi launched its tone-deaf Kendall Jenner commercial, United Airlines dragged a passenger off of Flight 3411 and the public responded to both incidents with “online firestorm[s]” (Pfeffer, Zorbach, & Carley, 2014). The purpose of this thesis was to use the aforementioned events of April 2017 as a case study for how crisis communication practices impact brand reputation. While there is an abundance of literature written on what the best communication practices are in crisis situations, there is little that depicts the direct, real-life ramifications that these practices have in regard to brand reputation specifically. This thesis aimed …

Leadership, Faith And Politics: Life In The Public Square, Mark D. Weinstein

News Releases

Since she graduated from Cedarville University almost 10 years ago, Leanna Baumer has served with Congress, on political campaigns and in nonprofit leadership. She will share about her experience during “Fit to Serve: Entering the Public Square as a Christian” on Wednesday, April 3 at 7 pm in the Center for Biblical and Theological Studies building. The event is free and open to the public.

Historic Cedarville Woman Studied Worldwide, Mark D. Weinstein

News Releases

Cedarville farmer’s wife Martha McMillan lived her life just like any other person: She loved God, worked hard, poured wisdom into her children and cared for her community. These traits were recorded each day in her journal. McMillan, who passed away in 1913, never would have imagined that in 2019, people would be reading these journals worldwide through Cedarville University’s online repository, Digital Commons.

Grads Find Their “Mojo” With Coffee Shop App, Mark D. Weinstein

News Releases

There seems to be an app for everything these days, from workout trackers to constellation guides. With more than two million apps to choose from, the Mojo Coffee App eliminates the need for multiple coffee-related apps, not only clearing space on users’ phones but simplifying the coffee ordering process as well.