Mass Communication Commons^™

Access Magazine, March 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.

Ua12/2/1 College Heights Herald, Vol. 91, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. Senate Bill Proposes Change in Restaurant Tax
• Dick, Jacob. From the Hill to the House – Gary Ransdell, Budget
• Clark, Mike. Students March on Frankfort for Higher Education – Budget, Protests, Demonstrations
• Abri, Madihah. WKU Model Arab League to Receive Honors at Conference
• Clark, Samantha. Wills on the Hill – WKU Student Legal Services
• King, Jennifer. Editorial Cartoon How Kentucky Should View Donald Trump
• Raucous Caucus: Kentucky’s Caucus Provides Chance to Make a Statement – Politics
• Hardin, Scout. Beach Bum to Babe: Your Spring Break Essentials
• Poole, …

Requiem For A Media Pioneer, Lauren Carasik

Media Presence

No abstract provided.

Spartan Daily, February 25, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 12

Ua3/9/7 Wku President's Announcement, Wku President's Office - Ransdell

WKU Archives Records

Email from WKU president Gary Ransdell to faculty & staff regarding the budget.

Ua3/9/7 State Budget Update, Wku President's Office - Ransdell

WKU Archives Records

Email from WKU president Gary Ransdell to faculty, staff & students regarding the budget.

Ua12/2/1 College Heights Herald, Vol. 91, No. 10, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Samantha. Students Count Down to Caucus – Politics
• Skipworth, Dustin. Standing with Students – Student Government Association
• Collins, Emma. WKU Continues Retention Efforts as Matt Bevin Budget Looms
• Turner, Justin. Physics Olympics Help Students Gravitate to Science
• Camp, Jodi. WKU Planning Partnership with Jefferson Community College
• Turner, Justin. WKU Vineyard Hosts Workshop for Students & Local Growers – Agriculture
• Winstead, John. Talk Openly About Radical Politics
• King, Jennifer. Editorial Cartoon French Fries
• Critchelow, Andrew. Listen to This: Three Essential Albums for Black History Month – Music Review
• Dealing …

Prospectus, February 24, 2016, Parkland College

Prospectus 2016

Parkland Pathway not paved for everyone; Board of trustees vote to raise tuition next semester; Planetarium spreading reach with laser show, spaceship game; Then and now: Society's evolution and The Prospectus; Light and Form: Works by Ann Coddington and Jason Peot;

Spartan Daily, February 24, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 11

The Guardian, February 24, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Prospector, February 23, 2016, Utep Student Publications

The Prospector

Headline: Afro-Mexicans Recognized in Mexico

Spartan Daily, February 23, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 10

Ua12/2/1 College Heights Herald, Vol. 91, No. 9, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. WKU, University of Kentucky Form New Partnership in Medicine
• Collins, Emma. WKU Doesn’t Cut Cheese – Agriculture
• Kast, Monica. Potter College Acquires New Dean – Larry Snyder
• Shaffer, Monica. Early Orientation Program Opens Doors for Minority Students – Project Early Start
• Means, McKenna. Plans Change for Planned Parenthood
• King, Jennifer. Editorial Cartoon Gary Ransdell as Uncle Sam
• Good Luck, Gary Ransdell – Budget
• Hardin, Scout. From Dud to Dandy – Fashion
• Potter, Abby. Tea Time – Bowling Green High School Princess Tea
• Austin, Emma. Forensics Team to …

Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner

Lynn H. Turner

No abstract provided.

Mixing Metaphors: Sociological And Psychological Perspectives On Virtual Communities, Kevin Wang

Kevin Wang

This chapter explores the theoretical and conceptual assumptions underlying the notion of virtual community. Drawing from relevant literature, the author first examines the fundamental properties of the Internet as both technological and cultural artifact and argues that the Internet can embody different technological, functional, and symbolic meanings that will have direct implications for how communities are formed and experienced. Building on that framework, the second part of the chapter focuses on the sociological and psychological bases of community and explores how such conceptions change with the emergence of the Internet. The author concludes that studies of virtual communities must be …

Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin

Kevin Wang

This article reviews the literature on e-government and discusses policy implications stemming from e-government initiatives in Taiwan. Drawing from evaluation frameworks established in previous research, this study surveys the content of 62 websites maintained by the local, secondary and central government. Study findings suggest that, while Taiwan has made significant progress in deploying e-government initiatives across different administrative levels-especially in delivering a single service window model providing one-stop service for citizens and businesses-the technology's overall implementation is hampered by operational inconsistencies at the local level and differential access across the population. The article argues that to fully realise the potential …