Graphic Communications Commons^™

Aurora Volume 105, Katie Obi Obasi (Editor)

Aurora-yearbook

College formerly located at Olivet, Illinois and known as Olivet University (1912-1923) Olivet College (1923-1939), Olivet Nazarene College (1940-1986), and Olivet Nazarene University (1986-Present).

Escapism: Indulging In Daydreams, Tanruk Pairoj-Boriboon

Theses and Dissertations

A fantasy world, that exists only in our minds, provides us a place where we can mentally escape from everyday reality. Escapism, such as indulging in daydreams, allows us to experience comfort and makes us feel safe, eliminating feelings of insecurity and vulnerability.

This study aims to use playfulness and reverie as a tool to access and confront mental discomforts. Transforming disturbing situations into an experience of reverie; a correction of unsatisfying reality, by converting a solid component of the real world into a desirable infinite form will provide alternative viewpoints.

Throughout my work, this method has been employed to …

College Males' Attitudes Toward Sexually-Explicit Material: An Experimental Study, Cody Schulte

All Graduate Theses, Dissertations, and Other Capstone Projects

Sexually explicit materials (SEM) are an ever-growing presence in our society. The ramifications of these types of images and videos have been studied in depth, and the field is still researching whether these materials have harmful effects to individuals who view them or not. Regardless of these findings, sexually explicit videos are used in educational and therapeutic settings with an educational intent behind the usage. While these materials are being used there is little, to no, data on the attitudes that the clients or participants viewing these videos hold. This study will examine the attitudes that collegiate males hold towards …

Vendorgraphs - Data Visualization, Samuel Park

Masters Theses

Creating a data visualization solution for automotive dealers to enhance sales performance. As many auto dealers use over 20 vendors per store, it is very difficult to keep track of vendor performance. Therefore, auto dealers need a tool that explains vendor performance through visual charts and graphs. VendorGraphs will meet this need.

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Orthodontists’ And Patients’ Preferences In Website Design In The Selection Of An Orthodontic Practice: A Comparative Study, Taylor R. Brown

Theses and Dissertations

Objective: To determine which website characteristics are preferred by orthodontists, adult patients, and parents of patients.

Materials and Methods: 1,000 active members of the American Association of Orthodontists and 750 active orthodontic patients/parents were sampled. Participants rated the importance of website characteristics, indicated presence of those characteristics on the current website, and ranked sample website images. Preferences were compared between orthodontist and the patient/parent group using t-tests and sample websites were compared using ANOVA models and Tukey’s adjusted post-hoc tests. Significance level was set at 0.05.

Results: 11 of the 16 website features showed significant differences between patients/parents and orthodontists. …

Deliberate Communication With Pictures: A Science Fiction?, Stuart Medley

Research outputs 2014 to 2021

There are assumptions about images and how these compare with words, in terms of what is afforded us in communicating with each other. These assumptions have been limited by religion and economic imperatives in the past, and by education systems that grew out of those vested interests. One way to push past these assumptions might be to imagine a world without writing. Some science fiction examples are examined for their feasibility. In addition, the reader is reminded of humanity’s pre-writing past, and that pictures that survived from then are viewed through our present contextual lenses as containing a child-like view …

Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever

Creative Studies Graduate Student Master's Projects

PROJECT ABSTRACT

Rebranding Visual Feedback as a Product

Why do visuals work and why do they have such impact on the process of change? Because visuals connect directly with feelings, they have the power to improve the life of others. They have the power to improve and enrich communication. They have the power to handle information overload and they have the power to bridge cultural differences. ‘Images speak louder than words’ because images are connected with emotions in our long term memory. When ten different persons look at one single image, they see ten different things. Like a mirror, the …

Blog: The Facing Project, Clare Gallagher

Facing Dayton: Materials to Invite Engagement

Seventy University of Dayton students captured the experiences and challenges of living in Dayton by interviewing local residents as part of a national community storytelling project intended to bring awareness about local human rights issues to inspire social action.

The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern

WCBT Faculty Publications

This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Level Up! Refreshing Parental Mediation Theory For Our Digital Media Landscape, Hee Jhee Jiow, Sun Sun Lim, Julian Lin

Research Collection College of Integrative Studies

This article argues that parental mediation theory is rooted in television studies and mustbe refined to accommodate the fast-changing media landscape that is populated by com-plex and intensively used media forms such as video games, social media, and mobile apps.Through a study of parental mediation of children’s video game play, we identify the lim-itations of parental mediation theory as applied to current trends in children’s media useand suggest how it can be enhanced. This study seeks to improve parental mediation the-ory’s descriptive and explanatory strength by identifying and outlining the specific activitiesthat parents undertake as they impose their media strategies. …

Stitched Past, Sawyer Smith

Mahurin Honors College Capstone Experience/Thesis Projects

“Stitched Past” tells the stories of vulnerable women in Lima, Peru. Despite the emotional and physical impacts of poverty, the women seek mentorship, education, and job security through Krochet Kids International. Krochet Kids, a U.S.-based non-profit organization, offers women in Peru and Uganda the opportunity to create knitwear to be sold online. In addition to gaining a new job and skill, the women receive counseling, affordable childcare, and supportive community. Krochet Kids approaches empowerment from a holistic perspective. The mentors encourage growth in five categories: financial, intellectual, physical, social, and psychological. This model of personal development ensures that the women …

Thicker Than Blood, Kendall Norwood

Mahurin Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle is not …

Open Source Micro Diplomas: New Credentials For New Learning, Jack F. Powers

Dissertations, Theses, and Capstone Projects

The standard model for college in America—a four-year bachelor’s degree that teaches critical thinking, analytic reasoning, and written communication skills—is unaffordable and unattainable for most Americans. Only about a third of citizens aged 25 and over have achieved a baccalaureate degree or better. Two-thirds are left behind in precarious jobs that pay substantially less and that are losing ground. Everyone from politicians to parents repeats the mantra of “college for all”, but the reality is more like “college for the socio-economically gifted.”

At the same time, the modern world of work is evolving into a more complex, technical, and computerized …

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

From Print Propaganda To Meme Activism: The Evolution Of Graphic Communication And Its Effect On Socio-Political Climates And Methods Of Activism, Morgan Grace Gutierrez

Graphic Communication

This project will assess mediums of communication used to create and spread political propaganda, namely from print to digital. The development of graphic communication may provide interesting correlation of how values and ideas are visually represented in society and how the people have reacted to shifting politics. This project is inspired by the recent political climate in the United States, and the continuous impact the media has on the public throughout the many visual forms of communication. Inspiration is also drawn from the advancement of technology in the graphic communication industry. This allows for greater ease of access for the …

What's More Important: Design Or Content? An Analysis Of The Impact Of Website Design, Argument Quality, And Need For Cognition On Information Assessment, Luke David Salomone

Scholar Week 2016 - present

Author Abstract:

When evaluating information online or offline, two important aspects are considered by readers: the credibility of the source and the quality of the argument. It is well known that strong arguments are more persuasive than weak arguments of the same length (Petty and Cacioppo, 1984), and recent research has shown that in an online environment source credibility is determined by the reader in part by the design aspects of website (Lowry et al., 2013). Using a 2 (website quality: good vs bad) x 2 (argument quality: strong vs weak) ANCOVA with need for cognition (NFC) and disposition to …

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.

Chelsey J. - Makeup Artist, Maisie Johnson

Paper and Posters Presentations

Over the past few months I have worked to create a brand for a makeup artist based out of Orlando, Florida. I designed a logo as well as a style guide specifying colors, patterns, fonts, and design elements that would be used within the brand. I created several print pieces including style guides, budgets, business cards, thank you cards, and pricing/leave behind folds. I screen printed shirts and totes to advertise my client’s name as well as a custom apron for the artist to wear. I entered all of these components into the American Advertising Federation competition (ADDY’s) and won …