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Using Database Marketing To Enhance Direct Marketing Alternatives In Jordanian Industrial Shareholders Corporations, Philadelphia University 2010 Philadelphia University

Using Database Marketing To Enhance Direct Marketing Alternatives In Jordanian Industrial Shareholders Corporations, Philadelphia University

Philadelphia University, Jordan

No abstract provided.


The Neoliberal University And Agricultural Biotechnology: Reports From The Field, Wilhelm Peekhaus 2010 University of Wisconsin-Milwaukee, School of Information Studies

The Neoliberal University And Agricultural Biotechnology: Reports From The Field, Wilhelm Peekhaus

Wilhelm Peekhaus

Following in the footsteps of a variety of previous research that elaborates on the current state of affairs in academia, this article sets out the argument that neoliberalism and its corresponding iterations of science and technology and research funding policies in this country have implications for the types of knowledge that can be generated within and communicated without contemporary institutions of higher education. Using agricultural biotechnology as the lens through which to focus analysis, the article outlines a number of empirical examples that illustrate how the free flow of knowledge either critical of or not readily appropriated by capital is …


Monsanto Discovers New Social Media, Wilhelm Peekhaus 2010 University of Wisconsin-Milwaukee, School of Information Studies

Monsanto Discovers New Social Media, Wilhelm Peekhaus

Wilhelm Peekhaus

As a number of critical commentators have pointed out for some years now, the Internet and other information and communication technologies are subject to capture by actors motivated less by calls for openness and democratic communication practices than by control, power, and profit. Employing the concept of “framing,” this paper offers a case study of how one company in particular, Monsanto, recently has engaged in vigorous efforts to develop and implement new communication and public relations strategies employing various forms of new social media. The findings are based on interviews with key communications personnel at Monsanto’s corporate head office in …


Google Analytics: Analyzing The Latest Wave Of Legal Concerns For Google In The U.S. And The E.U., 7 Buff. Intell. Prop. L.J. 135 (2010), Raizel Liebler, Keidra Chaney 2010 UIC John Marshall Law School

Google Analytics: Analyzing The Latest Wave Of Legal Concerns For Google In The U.S. And The E.U., 7 Buff. Intell. Prop. L.J. 135 (2010), Raizel Liebler, Keidra Chaney

UIC Law Open Access Faculty Scholarship

The next wave of concern regarding Google involves web analytics. Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing web usage. The concerns of web analytics use touches on issues of online user privacy, government use of personal information, and information on website user activity. While Google Analytics is not the sole web analytics product on the market, it is widely used by corporate, non-profit, and government organizations. The product has been reported to have a 59% market share among web analytics vendors in a 2008 study.

Web analytics technology …


The Opppositional Framing Of Bloggers, Stephen D. Cooper 2010 Marshall University

The Opppositional Framing Of Bloggers, Stephen D. Cooper

Communications Faculty Research

As a new feature of the media system, the blogosphere is an extremely interesting subject for scholarly inquiry. One might spend research time along a variety of lines: why people blog, why people read blog content, the relationship of the blogosphere to the established media outlets, the who/what/when of blog content production and consumption, the subject matter of blog posts, the effects of exposure to blog content, the potential for and limitations on interactions, and so on, for quite a long list. Given that the blogosphere is a recent addition to the media mix, and itself a (presumably) unintended consequence …


A Reasonable Semantic Web, Pascal Hitzler, Frank van Harmelen 2010 Wright State University - Main Campus

A Reasonable Semantic Web, Pascal Hitzler, Frank Van Harmelen

Computer Science and Engineering Faculty Publications

The realization of Semantic Web reasoning is central to substantiating the Semantic Web vision. However, current mainstream research on this topic faces serious challenges, which forces us to question established lines of research and to rethink the underlying approaches. We argue that reasoning for the Semantic Web should be understood as "shared inference," which is not necessarily based on deductive methods. Model-theoretic semantics (and sound and complete reasoning based on it) functions as a gold standard, but applications dealing with large-scale and noisy data usually cannot afford the required runtimes. Approximate methods, including deductive ones, but also approaches based on …


Approximate Instance Retrieval On Ontologies, Tuvshintur Tserendorj, Stephan Grimm, Pascal Hitzler 2010 Wright State University - Main Campus

Approximate Instance Retrieval On Ontologies, Tuvshintur Tserendorj, Stephan Grimm, Pascal Hitzler

Computer Science and Engineering Faculty Publications

With the development of more expressive description logics (DLs) for the Web Ontology Language OWL the question arises how we can properly deal with the high computational complexity for efficient reasoning. In application cases that require scalable reasoning with expressive ontologies, non-standard reasoning solutions such as approximate reasoning are necessary to tackle the intractability of reasoning in expressive DLs. In this paper, we are concerned with the approximation of the reasoning task of instance retrieval on DL knowledge bases, trading correctness of retrieval results for gain of speed. We introduce our notion of an approximate concept extension and we provide …


Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis 2010 University of Dayton

Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …


The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis 2010 University of Dayton

The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …


Nominal Schemas For Integrating Rules And Ontologies, Frederick Maier, Adila A. Krisnadhi, Pascal Hitzler 2010 Wright State University - Main Campus

Nominal Schemas For Integrating Rules And Ontologies, Frederick Maier, Adila A. Krisnadhi, Pascal Hitzler

Computer Science and Engineering Faculty Publications

We propose a description-logic style extension of OWL DL, which includes DL-safe variable SWRL and seamlessly integrates datalog rules. Our language also sports a tractable fragment, which we call ELP 2, covering OWL EL, OWL RL, most of OWL QL, and variable restricted datalog.


Semantic Web – Interoperability, Usability, Applicability, Pascal Hitzler, Krzysztof Janowicz 2010 Wright State University - Main Campus

Semantic Web – Interoperability, Usability, Applicability, Pascal Hitzler, Krzysztof Janowicz

Computer Science and Engineering Faculty Publications

No abstract provided.


From Claiming Information To Deliberating About It, Sarah M. Stitzlein 2010 University of New Hampshire

From Claiming Information To Deliberating About It, Sarah M. Stitzlein

The University Dialogue

No abstract provided.


Is The Internet Colorblind?, Courtney Marshall 2010 University of New Hampshire

Is The Internet Colorblind?, Courtney Marshall

The University Dialogue

No abstract provided.


What Blogging Might Teach About Cybernorms, Jacqueline D. Lipton 2010 University of PIttsburgh School of Law

What Blogging Might Teach About Cybernorms, Jacqueline D. Lipton

Articles

Since the dawn of the information age, scholars have debated the viability of regulating cyberspace. Early on, Professor Lawrence Lessig suggested that “code is law” online. Lessig and others also examined the respective regulatory functions of laws, code, market forces, and social norms. In recent years, with the rise of Web 2.0 interactive technologies, norms have taken center-stage as a regulatory modality online. The advantages of norms are that they can develop quickly by the communities that seek to enforce them, and they are not bound by geography. However, to date there has been scant literature dealing in any detail …


From Ict To Tci : Communicative Theology(Ies), Pedagogy And Web 2.0, Mary E. Hess 2010 Luther Seminary

From Ict To Tci : Communicative Theology(Ies), Pedagogy And Web 2.0, Mary E. Hess

Faculty Publications

No abstract provided.


Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam 2010 Singapore Management University

Media And The Non Profit World: A Case-Study On Wwf-Malaysia's Use Of Media Tools To Champion Advocacy, Anita Devasahayam

Social Space

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.


Beyond Europe: Launching Digital Radio In Canada And Australia, Brian O'Neill 2010 Technological University Dublin

Beyond Europe: Launching Digital Radio In Canada And Australia, Brian O'Neill

Books/Book chapters

Eureka 147 was, as we have argued throughout this volume, a European technology designed within the very particular context of European public service broadcasting (see also Rudin 2006; O'Neill 2009). At the same time, the consortitum behind DAB technology had the ambition that Eureka 147 would become the world standard for digital radio. DAB was indeed the first such technological system to achieve standardisation at the European Telecommunications Standards Institute (ETSI), and be recommended as a global standard for digital terrestrial sound broadcasting by the International Telecommunications Union (ITU).


Radio Broadcasting In Europe: The Search For A Common Digital Future, Brian O'Neill, Helen Shaw 2010 Technological University Dublin

Radio Broadcasting In Europe: The Search For A Common Digital Future, Brian O'Neill, Helen Shaw

Books/Book chapters

Europe’s radio is also characterised by a long history of being defined and driven by the state, in highly centralized fashion in the case of countries such as France (Meadel 1994), or indeed in former totalitarian regimes of Eastern Europe (Paulu 1974), and along more federal or devolved lines in countries such as Germany, Switzerland and the Netherlands (Kuhn 1985). The development of state broadcasting monopolies in most European countries, established in the early years of the twentieth century following the invention of sound broadcasting, has ensured that there is an enduring shared common ideological approach to radio broadcasting, which …


Removing The Checks And Balances That Hamper Democracy: Play And The Counter-Hegemonic Contradictions Of Grand Theft Auto Iv, Marc A. Ouellette 2010 Old Dominion University

Removing The Checks And Balances That Hamper Democracy: Play And The Counter-Hegemonic Contradictions Of Grand Theft Auto Iv, Marc A. Ouellette

English Faculty Publications

Grand Theft Auto IV provides an unparalleled opportunity to consider the outcomes when textual play and game play not only intersect, but operate in concert. Indeed, the two are inextricably linked to each other and to the social commentary which contributes to the game's story, humor, and thematic unity. This article considers the modes of textual play in Grand Theft Auto IV, as well as the locations and situations when players encounter them while playing the game. It also explores the subversive of potential of textual play as it relies on and departs from game play, and attempts to …


Save Gas Using Your Office Computer From Home, Steve Duckworth, Damon Armour, Jeff Heck 2010 Augusta State University

Save Gas Using Your Office Computer From Home, Steve Duckworth, Damon Armour, Jeff Heck

Georgia Library Quarterly

The article discusses the protocols used to establish remote computer connections from home. The Remote Desktop Protocol (RDP) used in Windows 7 connecting to a Windows 2008 server reportedly allows the playing of high-definition video using Media Player. It is stated that commercial product connections which may bypass security infrastructure are risky because of the home computer's possible insecurity and that home devices used for business purposes may be legally searched by the state.


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