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Recent Articles in Marketing Law
A Matter Of National Importance: The Persistent Inefficiency Of Deceptive Advertising Class Actions, Stacey M. Lantagne 
University of Maryland Francis King Carey School of Law
A Matter Of National Importance: The Persistent Inefficiency Of Deceptive Advertising Class Actions, Stacey M. Lantagne
Journal of Business & Technology Law
No abstract provided.
Ftc Regulation Of Endorsements In Advertising: In The Consumer's Behalf?, Whitney F. Washburn 
Pepperdine University
Ftc Regulation Of Endorsements In Advertising: In The Consumer's Behalf?, Whitney F. Washburn
Pepperdine Law Review
The Federal Trade Commission, as recently as 1980, has issued Guides designed to prevent deception of consumers due to misleading product endorsement advertising by celebrities and others. The new Guides indicate that the FTC intends to continue its recent trend offending advertisers and even endorsers liable for deceptive endorsement practices. However, a critical analysis of the Guides, in light of marketplace realities and consumer needs, raises serious question as to whether they are likely to promote accurate endorsement advertising. This comment will explore pre-1980 regulations and trace the progression of controls through the advent of the FTC Guides. The Guides ...
The First Amendment, Gaming Advertisements, And Congressional Inconsistency: The Future Of The Commercial Speech Doctrine After Greater New Orleans Broadcasting Ass'n V. United States, Nicholas P. Consula Pepperdine University
The First Amendment, Gaming Advertisements, And Congressional Inconsistency: The Future Of The Commercial Speech Doctrine After Greater New Orleans Broadcasting Ass'n V. United States, Nicholas P. Consula
Pepperdine Law Review
No abstract provided.
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Kelly Fenson-Hood
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University of Florida Levin College of Law
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Popular Articles
Fundamentos Del Derecho Procesal Civil
Attention Must Be Paid: Commercial Speech, User-Generated Ads, And The Challenge Of Regulation, Rebecca Tushnet
Gone In Sixty Milliseconds: Trademark Law And Cognitive Science, Rebecca Tushnet
Eco-Labeling: An Argument For Regulation And Reform, Lauren Sherman
The End Of Forgetting And "Administrative Rights" To Our Online Personas, Jamie Lund
Liability For Unreasonably And Unavoidably Unsafe Products: Does Negligence Doctrine Have A Role To Play, Joseph Page
Marketing Pharmaceuticals: A Constitutional Right To Sell Prescriber-Identified Data?, Lawrence Gostin
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