The Roles Of Casino Controllers,
2012
University of Nevada, Las Vegas
The Roles Of Casino Controllers, Collin Ramdeen, Bernard Fried
UNLV Gaming Research & Review Journal
The purpose of this research was to examine the managerial and finance roles of casino controllers. Controllers were surveyed and interviewed about the current state of their role within their companies. A survey was given to 60 casino controllers attending the casino controllers' conference at the Monte Carlo Resort in Las Vegas on March 16, 2000. Interviews were conducted with five casino controllers to obtain qualitative information that could not be obtained through the questionnaire. The results provide detailed information on the role behavior of casino controllers and their contribution to organizational goal attainment.
Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Demographics, Policies & Future Development,
2012
University of Hawaii
Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Demographics, Policies & Future Development, Daniel L. Spears, Carl A. Boger Jr.
UNLV Gaming Research & Review Journal
This study applies a tourism model developed by Perdue, Long, and Allen ( 1990) to investigate residents' perceptions of Native American Gambling in Kansas. A survey was administered to 1038 households, on a population proportionate basis, in Brown County (35 .65% ), Doniphan County (25.30% ), and Jackson County (39.05% ). Results indicated several relationships among perceived impacts of NAG development, including the respondent's gender, gaming trips, age, employment status, and income level. Additionally, this study identified an association or dependence between the resident's perceived future of the community and support for additional NAG development, support for restrictive NAG development …
Glass Ceiling Or Saran Wrap™? Women In Gaming Management,
2012
University of Nevada, Las Vegas
Glass Ceiling Or Saran Wrap™? Women In Gaming Management, Wanda M. Costen, Christian E. Hardigree, Michael A. Testagrossa
UNLV Gaming Research & Review Journal
This study explores women's representation in gaming management in the 24 highest gross revenue gaming establishments in America. While almost 54% of foodservice and lodging employees are women, and approximately 44% of the managers in foodservice and lodging are women, one area of hospitality seems to be lagging-gaming. Our data indicated that women held 123 of 496 positions or 24.8% of casino management positions. Almost 68% of these female managers were in non-gaming positions. Our findings appear to support social closure theory since 11 of the 40 women in gaming management positions were in the cage department, and 4 of …
A Virtual Pandora's Box: What Cyberspace Gambling Prohibition Means To Terrestrial Casino Operators,
2012
University of Nevada, Las Vegas
A Virtual Pandora's Box: What Cyberspace Gambling Prohibition Means To Terrestrial Casino Operators, David G. Schwartz
UNLV Gaming Research & Review Journal
Recently, there has been increased pressure on the U.S. Congress to act against Internet gambling. While it may be tempting for terrestrial casinos to watch idly as the federal government moves to eliminate a potential competitor, those in the business of gaming must be leery of any federal efforts to halt gambling online. In the final analysis, the same arguments to restrict consumer choice in cyberspace can be easily used against gambling in real casinos-a compelling reason for terrestrial gaming operators to forcefully oppose any federal restrictions on Americans' rights to gamble.
Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents,
2012
University of Kentucky
Perceptions Of A Bible Belt State's Proposed Casino Gaming Legislation By Religious Affiliation: The Case Of Kentucky Residents, Desmond O. Brown, Mary G. Roseman, Sunny Ham
UNLV Gaming Research & Review Journal
This study seeks to explore whether differences exist among Kentucky residents' perception of casino gaming based on religious affiliation. A survey was conducted to sample 600 residents regarding currently a widely debated introduction of land-based casinos in the state, yielding a response rate of 38.4%. The results support earlier studies regarding the impact religion has on people's attitudes toward gaming. The findings suggest that Catholics have a more positive attitude toward the legalization of gambling than persons of Protestant faiths.
Principles, Processes And Practices In Responsible Provision Of Gambling: A Conceptual Discussion,
2012
Southern Cross University
Principles, Processes And Practices In Responsible Provision Of Gambling: A Conceptual Discussion, Nerilee Hing
UNLV Gaming Research & Review Journal
This paper develops a definition and conceptual framework of responsible provision of gambling that integrates three central constructs in the corporate social performance literature. It depicts responsible provision of gambling as the congruence between the socially responsible principles, socially responsive processes and socially desirable practices that gambling operators pursue and those expected by their key stakeholders in managing the social impacts of gambling. The framework therefore provides some theoretical underpinnings to clarify the meaning of responsible provision of gambling and to facilitate its implementation in order to inform scholarly research and applied initiatives. Some potential research applications of the framework …
A Customer-Based Assessment Of Casino Atmospherics,
2012
University of Nevada, Las Vegas
A Customer-Based Assessment Of Casino Atmospherics, Karl J. Mayer, Lesley Johnson
UNLV Gaming Research & Review Journal
This study investigates the elements of casino atmospherics from the perspective of slot machine players in a Las Vegas Strip casino. Guest responses to a survey instrument that was developed to measure the elements of casino atmosphere were collected and quantitatively analyzed. The results of this study suggest that the design elements of floor layout and theme may be most closely aligned with the concept of casino atmosphere from the perspective of a slot player. This outcome supports the gaming industry's long-standing emphasis on these two areas of casino design. The study also provides further insight about physical evidence in …
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino,
2012
University of Nevada, Las Vegas
The Determinants And Effects Of Slot Servicescape Satisfaction In A Las Vegas Hotel Casino, Anthony F. Lucas
UNLV Gaming Research & Review Journal
Scales representing ambient conditions, ability to navigate the slot floor, cleanliness, interior decor and seating comfort all produce a significant effect on slot servicescape satisfaction. Scales representing slot servicescape satisfaction and gaming value produce significant effects on overall satisfaction with the slot experience. Overall satisfaction with the slot experience produces a significant effect on behavioral intention variables such as repatronage, word of mouth and desire to remain in the casino environment. This exploratory study uses data from a Las Vegas hotel casino to extend the work of Bitner (1992) and Wakefield and Blodgett (1996) related to servicescape effects. Simultaneous multiple …
Editor's Comments: Benefits Of A Marketing Plan,
2012
University of Nevada, Las Vegas
Editor's Comments: Benefits Of A Marketing Plan, John Bowen
UNLV Gaming Research & Review Journal
No abstract provided.
Developing The Casino Marketing Plan,
2012
Keblanow Consulting
Developing The Casino Marketing Plan, Andrew M. Klebanow
UNLV Gaming Research & Review Journal
This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end.
Performance Gaps Between U.S. And European Casinos: A Comparative Study,
2012
University of Nevada, Las Vegas
Performance Gaps Between U.S. And European Casinos: A Comparative Study, Zheng Gu
UNLV Gaming Research & Review Journal
Recent years have seen the fast spread of legalized gaming throughout the world. Amid the frenzied gaming boom, new casinos have mushroomed on every continent. Casinos in different continents operate in different legal and market environments and may have performed quite differently. This study examines the performance results of U. S. casinos, those in Nevada and on the Las Vegas Strip in particular, in comparison with Dutch and French casinos in 1998. It was found that Dutch and French casinos outperformed U. S. casinos in both revenue efficiency and profitability. Noncompetitive European gaming markets most likely have helped European casinos …
Diversify Into European Markets To Enhance Revenue: A Strategy Proposed For The Las Vegas Strip And Atlantic City,
2012
University of Nevada, Las Vegas
Diversify Into European Markets To Enhance Revenue: A Strategy Proposed For The Las Vegas Strip And Atlantic City, Zheng Gu
UNLV Gaming Research & Review Journal
In recent years, the casino industry in some European countries has experienced remarkable growth in gaming revenues. This study examines the growth momentum of casino gaming in Europe and its implications for casinos on the Las Vegas Strip and in Atlantic City. Five factors that make European markets attractive for U. S. casinos were considered: the fast growth of the European slot market; unfavorable tax structures and high legal barriers to entry into the European casino industry; the growth of leisure time; low spending on marketing by European casinos; and the use of European slot players to balance table games …
Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry,
2012
Virginia Tech
Casino Gaming From A Border State Perspective: Impact On The Hospitality Industry, Claire D. Schmelzer, Damon Revelas, Desmond O. Brown
UNLV Gaming Research & Review Journal
Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, from a state contiguous to states where casino gaming is legalized were questioned regarding their attitudes toward the legalization of casino gaming and their perceptions of its impact on business currently and if gaming were legalized in the state. The data were analyzed using frequency distributions, cross tabulations, and Chi Square statistics. Results included the following: Opinions about legalizing gaming in the state were evenly divided between favor and disfavor. Based on region, organizational structure and job title, observable differences in opinion were noted concerning the …
Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Proximity And Number Of Trips To Nag Activity,
2012
University of Hawaii
Residents' Perceptions And Attitudes Towards Native American Gaming (Nag) In Kansas: Proximity And Number Of Trips To Nag Activity, Daniel L. Spears, Carl A. Boger Jr.
UNLV Gaming Research & Review Journal
This study assessed the perceptions and attitudes toward Native American Gaming (NAG) development in the State of Kansas. By using the resident support for tourism model developed by Perdue, Long, and Allen (1990), this study assessed perceptions and attitudes of residents in relation to their proximity to NAG activity and their number of visits to Native American casinos in the last 12 months. A survey was administered to 1038 households on a population proportionate basis in Brown County (35.65%), Doniphan County (25.30%), and Jackson County (39.05%) in the State of Kansas. Significant differences were found between distance from NAG activity …
Using The Critical Incident Technique To Assess Gaming Customer Satisfaction,
2012
University of Nevada, Las Vegas
Using The Critical Incident Technique To Assess Gaming Customer Satisfaction, Lesley Johnson
UNLV Gaming Research & Review Journal
Before gaming organizations can initiate efforts to service their customers, they must be able to effectively manage the service encounter. Although every service encounter is not necessarily critical to satisfaction, it is not always obvious which are crucial to the customer and which are not. Using critical incidents reported by gaming customers and employees, this study identifies service encounters that both parties perceive as being very satisfactory or very dissatisfactory from the customer's point of view. Identifying particularly positive and negative customer service experiences can provide direction for management in allocating resources specifically to those areas that maximize customer satisfaction …
Book Review: Indian Casino,
2012
University of Nevada, Las Vegas
Book Review: Indian Casino, William N. Thompson
UNLV Gaming Research & Review Journal
No abstract provided.
Game Volatility At Baccarat,
2012
Crown Limited
Game Volatility At Baccarat, Andrew Macdonald
UNLV Gaming Research & Review Journal
The authors discuss the volatility of table games using Baccarat as an example. The expected deviation from the win, in percentage terms, will decrease as the number of decisions is increased. In absolute terms, the deviation is likely to increase as decisions increase. Through the formulas presented in the article the author shows there is no natural evening-up process. That is if a casino lost one million dollars on Baccarat play last month, the casino manager cannot expect to make the theoretical win plus an additional one million next month. The article will help managers understand and plan for fluctuations …
Improving Competitiveness Through Cooperation: Assessing The Benefits Of Cooperative Education Partnerships In Gaming Management,
2012
Southern Cross University
Improving Competitiveness Through Cooperation: Assessing The Benefits Of Cooperative Education Partnerships In Gaming Management, Helen Breen, Nerilee Hing
UNLV Gaming Research & Review Journal
Cooperative education partnerships between industries and universities are becoming increasingly common in response to fundamental challenges facing both sectors. Theoretically, many benefits for both partners are espoused. This paper explores these benefits and then assesses whether and how these have occurred in a leading gaming management course in Australia. It was found that benefits for industry comprised enhanced industry professionalism and legitimacy; increased professional status; better public image; control of abstract knowledge and improved industry competitiveness. For the university, key benefits have included improved educational offerings; enhanced university reputation in the discipline and for cooperative education partnerships; additional student fees …
Casino Technology: Player Tracking And Slot Accounting Systems,
2012
University of Nevada, Las Vegas
Casino Technology: Player Tracking And Slot Accounting Systems, Z. Wang, H. Aquino
UNLV Gaming Research & Review Journal
The objective of this research is to provide the casino industry with an unbiased, independent study on the available technologies in its business. Both the software manufacturers and the casinos recognize that tracking systems are far from being anything close to perfect. Thus, gaming companies are continually trying to improve the systems that they have on the market. In this paper the authors analyze player tracking and slot accounting systems based on their costs, functions, sizes, hardware requirements, and software requirements respectively, which may help casino executives better understand the technologies available to them and make more prudent and cost-effective …
Items Of Importance To Patrons Of Indian And Riverboat Casinos,
2012
University of Tennessee
Items Of Importance To Patrons Of Indian And Riverboat Casinos, Carl J. Pfaffenberg, C. Costello
UNLV Gaming Research & Review Journal
The objectives were to identify similar characteristics for casino patrons and determine what factors were important to these individuals. Patrons from Indian and riverboat casinos were surveyed on demographic variables, casino experience, and importance of 25 items. Casino patrons scored intangible items such as security and service highly. Casino managers must constantly assess how the casino is performing by using data extracted from their clientele.
