Sports Management Commons^™

Leader Influence: A Research Review Of French & Raven’S (1959) Power Dynamics, Mary Kovach

The Journal of Values-Based Leadership

After reviewing nearly 70 years of research, this manuscript seeks to compile study results to better understand leader influence by employing French and Raven’s (1959) power dynamics. Divided into two categories (i.e. formal and informal), these five power dynamics include referent, expert, legitimate, coercive, and reward power. Each power dynamic is categorized accordingly and dissected between scholarly research and applicable workplace settings between supervisors (i.e. leaders) and employees. Behavioral outcomes from a subordinate standpoint are discussed, and this manuscript concludes that the power dynamic that characterizes different workplace relationships between supervisors and employees has significant effects on work productivity and …

Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew

Journal of Applied Sport Management

On July 1^st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

Analyzing Competitive Balance In Professional Sport, Kevin Alwell

Honors Scholar Theses

In this paper we review several measures to statistically analyze competitive balance and report which leagues have a wider variance of performance amongst its competitors. Each league seeks to maintain high levels of parity, making matches and overall season more unpredictable and appealing to the general audience. Here we quantify competitive advantage across major sports leagues in numbers using several statistical methods in order for leagues to optimize their revenue.

Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon

Journal of Applied Sport Management

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

College Athletes’ Views On Academics: A Qualitative Assessment Of Perceptions Of Academic Success, Amanda M. Brouwer, John Johanson, Thomas Carlson

Journal of Athlete Development and Experience

The primary purpose of the current study was to give “voice” to college athletes regarding their views on academics. Given their perspectives, means of promoting their academic achievement were suggested. Research describing athletes’ experiences and the impact of socio-emotional stressors on academic success, especially for those not at a Division I school, is needed. Therefore, a qualitative study exploring the academic experiences of college athletes was conducted. Twelve focus groups of college athletes (N = 62) from six teams were held. Results revealed that college athletes are motivated to achieve by external factors and see grades as an external …

Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son

Journal of Athlete Development and Experience

While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …

Hosting The Fifa World Cup: An Economic Analysis Of How The World Cup Has Impacted The Economy Of A Developed And A Developing Nation, Juan Borga

Undergraduate Theses and Capstone Projects

This thesis is a microeconomic study of the economic impact hosting the FIFA World Cup can have on both a developed and developing nation. I will examine the economies of Germany and Brazil, three years prior and three years after hosting the tournament in 2006 and 2014 respectively. The pressures imposed by the Fédération Internationale de Football Association (FIFA) require significant monetary investments for the World Cup to be considered successful, but have countries been allocating their resources effectively? The purpose of this thesis is to determine the extent to which it is economically advantageous for a nation to host …

Muscular Christianity: A Comparison And Analysis Of The Historic And Modern Muscular Christian Movements, Chase H. Stevens

Senior Honors Theses

“Muscular Christianity” is a scholarly term that is used to define the general view of Christians in Europe and the United States that arose in the 1800s toward sport involvement. Muscular Christian beliefs have progressed throughout the past century and are still influential in the modern world. This thesis seeks to outline the historic progression of muscular Christian beliefs and practices and then explores similarities and differences of modern muscular Christian beliefs with its historic positions. It concludes with a future perspective on the globalization of muscular Christianity and provides suggestions for proper Christian attitudes toward sport.

Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to examine the factors which create continuous and permanent commitment to a specific professional sports team.

Statement of Objectives: There is no denying that the current economic standing of the United States does not promote spending large sums of money on entertainment and leisure. Since taking a family to a professional sports game gets rather expensive, families are lead to pursue other alternatives while deciding how to spend free time. The costs of game attendance, including tickets, parking, food, beverages and souvenirs, can easily surpass one hundred dollars, which is undoable for many …