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Full-Text Articles in Urban Studies and Planning
Ibpi: Bicycle And Pedestrian Education Program, Jennifer Dill, Lynn Weigand, Karen Dixon
Ibpi: Bicycle And Pedestrian Education Program, Jennifer Dill, Lynn Weigand, Karen Dixon
Urban Studies and Planning Faculty Publications and Presentations
Since the 1990s, the amount of attention and funding for bicycle and pedestrian infrastructure has increased significantly. This, combined with the role of transportation in public health and environmental concerns, has raised expectations for engineering and planning practitioners to possess more knowledge and skills related to pedestrian and bicycle planning and design. This demand requires more education around these topics but university curriculum doesn?t reflect these important shifts in the field. This project was intended to begin addressing the need for more bicycle and pedestrian curriculum in two ways: (1) Determine the existence of and need for courses and curriculum …
Long-Term Evaluation Of Individualized Marketing Programs For Travel Demand Management, Jennifer Dill, Cynthia D. Mohr
Long-Term Evaluation Of Individualized Marketing Programs For Travel Demand Management, Jennifer Dill, Cynthia D. Mohr
Urban Studies and Planning Faculty Publications and Presentations
This research examines the use of individualized marketing as a transportation demand management (TDM) strategy, using the City of Portland's SmartTrips program. This research project has two specific aims: (1) to evaluate whether the benefits of these individualized marketing programs continue to at least one year after the project ends; and (2) to examine whether the theory of planned behavior (TPB) can help explain the behavior changes identified. Surveys of residents conducted one or two years after the original program found that the share of daily trips made driving alone, walking, and bicycling were comparable to that found in the …