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Full-Text Articles in Urban Studies and Planning
Long-Term Evaluation Of Individualized Marketing Programs For Travel Demand Management, Jennifer Dill, Cynthia D. Mohr
Long-Term Evaluation Of Individualized Marketing Programs For Travel Demand Management, Jennifer Dill, Cynthia D. Mohr
Urban Studies and Planning Faculty Publications and Presentations
This research examines the use of individualized marketing as a transportation demand management (TDM) strategy, using the City of Portland's SmartTrips program. This research project has two specific aims: (1) to evaluate whether the benefits of these individualized marketing programs continue to at least one year after the project ends; and (2) to examine whether the theory of planned behavior (TPB) can help explain the behavior changes identified. Surveys of residents conducted one or two years after the original program found that the share of daily trips made driving alone, walking, and bicycling were comparable to that found in the …
Rural Transit In Oregon: Current And Future Needs, Jennifer Dill, Margaret B. Neal
Rural Transit In Oregon: Current And Future Needs, Jennifer Dill, Margaret B. Neal
Urban Studies and Planning Faculty Publications and Presentations
The purpose of the research reported was to identify the current status and needs for general public transportation in Oregon’s rural areas, as well as opportunities and barriers (e.g., funding, governance issues, and leadership) to expanding services over a 20 year period. Oregon is a largely rural state. This lack of density poses problems for the provision of public transit, whether through fixed route or demand response service. People living in the rural areas and who lack cars and access to public transportation are at a strong disadvantage. With no access to these transit resources, they may be limited to …