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Full-Text Articles in Urban Studies and Planning
A New Market Segmentation Approach: Evidence From Two Canadian Cities, Dea Van Lierop, Ahmed El-Geneidy
A New Market Segmentation Approach: Evidence From Two Canadian Cities, Dea Van Lierop, Ahmed El-Geneidy
Journal of Public Transportation
Traditionally, transit market research has categorized passengers into two distinct groups: captive riders and choice riders. Market analyses that depend on such broad categories are likely to overlook important details about the needs and desires of their customer base. This study attempts to better understand the complexities of the different groups who take transit by using information from five years of customer satisfaction questionnaires collected by two Canadian transit providers. Employing a series of clustering techniques, the analysis reveals that nine market segments are present across different modes in both transit agencies. Three different overarching groups of transit users are …
Influence Of Socio-Demography And Operating Streetscape On Last-Mile Mode Choice, M. Meng, P. P. Koh, Y. D. Wong
Influence Of Socio-Demography And Operating Streetscape On Last-Mile Mode Choice, M. Meng, P. P. Koh, Y. D. Wong
Journal of Public Transportation
This study investigated how personal and operational factors (travel distance and streetscape) influence traveler mode choice decisions for the last-mile home-bound trip stage from rail transit stations. Personal factors include the socio-demography of travelers, and attributes of the streetscape include the built environment (degree of areal development), prevalence of cycling, availability of short-range transport modes, and walking/cycling infrastructure. Interviewers randomly intercepted pedestrians to administer a mode choice survey at five rail transit station exits and engaged all available cyclists at bicycle parking areas in the vicinity of stations in Singapore. A multimodal logit regression model revealed a significant relationship between …