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Marketing Western Massachusetts As A Tourism Destination For International Travelers, Center For Economic Development

Center for Economic Development Technical Reports

In the Spring of 1991, a three phase project was begun at the University of Massachusetts at Amherst in which the overall goal of the project was to design and implement an economic development program which would assist the information dominated service industries located in Western Massachusetts. The research for the first phase of the project was undertaken by Regional Planning M.A. candidate Maureen Moriarty under the guidance of adjunct Professor Robert Hopley, School of Business Administration, and Professor Meir Gross, Department of Regional Planning. This initial step in the research "entailed the creation of a pilot program in which …