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Selling America: The Boy Scouts Of America In The Progressive Era, 1910-1921, John Phillips

Electronic Theses and Dissertations

Created in 1910 during the Progressive Era the Boy Scouts of America was a civic reform, middle-class, professional organization intent on building the characters of America's juvenile boys, believing that America's transformation from a rural and small town culture to an ban society had removed some of the traditional character building opportunities from the boy's normal daily routine. The BSA was mass-oriented and commercial in nature, utilizing a sophisticated advertising program through which it sold itself as the nation's premiere patriotic character building organization and communicated a nationalistic political mythology. The BSA's emphasis on advertising, not just as a method …