Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Service Learning (2)
- Accounting (1)
- Accounting internship (1)
- Alteryx (1)
- Arts (1)
-
- Banking (1)
- Business (1)
- Corporate Philanthropy (1)
- Covid (1)
- Digital banks (1)
- Fees (1)
- Financial technology companies (1)
- Influencers (1)
- Instagram (1)
- International Business (1)
- Internship (1)
- Koch Industries (1)
- Legislation (1)
- Marketing (1)
- Masks (1)
- Northwest Arkansas (1)
- Overdraft (1)
- Plan (1)
- Ppe (1)
- Regulations (1)
- Service learning (1)
- Small Business (1)
- SoNA (1)
- Social media (1)
- Startup (1)
Articles 1 - 6 of 6
Full-Text Articles in Service Learning
“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey
“Tiktok Made Me Try It”: Social Media’S New Role In Marketing Strategies And Its Effect On Consumer Behavior, Preston Starkey
Management Undergraduate Honors Theses
This study investigates the impact that social media has on marketing strategies and consumer behavior. Social media has risen significantly in popularity over the past decade, and with the introduction of Social Media Influencers, brands have found a new market to promote their products. However, there is very little research conducted to show how social media users are engaging with the new marketing strategies and how it affects their purchasing behavior. This study begins by performing two case studies on brands that have successfully utilized social media to market their products: Crumbl Cookies and Chipotle Mexican Grill. This study then …
Accounting Internship Thesis - Koch Industries, Casey Rivero
Accounting Internship Thesis - Koch Industries, Casey Rivero
Accounting Undergraduate Honors Theses
This thesis outlines my accounting internship experience with Koch Industries during the summer of 2021. It describes the company's background, explains my role and responsibilities throughout the summer, and details the tools and technology I worked with. This thesis shows what is to be expected of the present day accountant and bridges the gap between university course material and real-life corporate application.
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Arclothmasks: A Pandemic Startup Journey, Adam Jackson
Information Systems Undergraduate Honors Theses
Covid-19 changed the way the world operated when it became a pandemic in 2020. The need for personal protection equipment was unexpected and suppliers were not prepared for the demand. The government mandate of masks furthered the need of PPE across the nation. To help fill this shortage, many companies began to retool their manufacturing processes from clothing to masks. This thesis will dive into one PPE company and its journey from the start of the pandemic. The business plan for the company will follow it along with graphs and charts that help tell the tale of the startup.
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Management Undergraduate Honors Theses
Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves with …
Sona Oral History With A Focus On Corporate Philanthropy, Caleb Fairchild
Sona Oral History With A Focus On Corporate Philanthropy, Caleb Fairchild
Finance Undergraduate Honors Theses
The arts scene of Northwest Arkansas has become increasingly woven into the culture of the ever-progressing region, and one of the longest-lasting players in this field is the Symphony of Northwest Arkansas. As a forerunner for so many other fine arts organizations in the area, there is much to learn from the Symphony of Northwest Arkansas. SoNA requested that the University of Arkansas record these experiences of past and present alike in the form of an oral history. As SoNA looks to the future, they recognize the many players who helped the organization to both survive and thrive at various …
Altering Overdraft Fee Policies To Promote Consumer Financial Health, Nadia Barbarawi
Altering Overdraft Fee Policies To Promote Consumer Financial Health, Nadia Barbarawi
Finance Undergraduate Honors Theses
The objective of this study is to describe the traditional overdraft practices, explain the reaction of the banking industry from the pressure coming from consumers, regulators, and innovative companies to reduce or eliminate overdraft fees to promote consumer financial health.