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Full-Text Articles in Social Work
Disability In Advertising, Harli Maxwell, Megan Morey, Kendall Pike
Disability In Advertising, Harli Maxwell, Megan Morey, Kendall Pike
Poster Presentations
Despite the potency of advertising to influence behavior and cultural memes, it has been unusual until recently to see people with impairments featured in commercials that market mainstream products, ideas, and services. To the contrary, people with obvious impairments typically appear as deficient and only cured or improved by the medical devices, pharmaceuticals and other products that they market. However, over the past decade, efforts to elicit social change, although nascent, are making inroads into marketing and advertising. This presentation analyzes a recent Nike ad in which men with visible impairments are featured as robust athletes. The potential for such …
Disability Imagery: A Bastion Of Social Change, Faith Perez, Renee Stronach, Class Of Dis 450 Disability: Population-Environment
Disability Imagery: A Bastion Of Social Change, Faith Perez, Renee Stronach, Class Of Dis 450 Disability: Population-Environment
Poster Presentations
In the visual and material culture of the 21st century, image is power. This inquiry used thematic analysis to examine the meanings of disability imagery on a continuum from tragedy to an inevitable and celebrated part of human diversity and provocateur of social change. Five themes emerged: disability as tragic (exclusion, isolation, fear); disability as inspiration porn (disabled people are brave or special just for living); close but not quite (some positive imagery segregation and impairment are foregrounded); and celebration of disability as human diversity (the goal for change).