Social Work Commons^™

Foregrounding The Role Of The Consumer In Social Entrepreneurship, April M. Wyatt

Capstone Collection

The research purpose of this study initiates the need for describing the role consumers have in social entrepreneurship. Current research remains primarily dedicated to the leadership and organizational structures of entities operating as a social enterprise – while overlooking the role of consumers. This style of entrepreneurship requires specific attention on the social aspect of consumers and beneficiaries in order to create and implement ethics in this growing field. This research examines the current role of the participants in the social-mission driven organizations they support; data collection indicates that, at the present, most consumers support organizations without engaging in direct …