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Full-Text Articles in Social Work

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson Jul 2015

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …


Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck Apr 2008

Book Review 8 Inspired Marketing!: The Astonishing Fun New Way To Create More Profits For Your Business By Following Your Heart By Joe Vitale And Craig Perrine, William C. Mcpeck

William C. McPeck

This is my personal review of Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart by Joe Vitale and Craig Perrine and published by Wiley in 2008.


Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck Apr 2008

Book Review 7 The Seven Lost Secrets Of Success: Million Dollar Ideas Of Bruce Barton, America's Forgotten Genius By Joe Vitale, William C. Mcpeck

William C. McPeck

This is my personal review of The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius by Joe Vitale and published by Wiley in 2007.


Book Review 1 The New Science Of Selling And Persuasion: How Smart Companies And Great Salespeople Sell By William T. Brooks, William C. Mcpeck Nov 2004

Book Review 1 The New Science Of Selling And Persuasion: How Smart Companies And Great Salespeople Sell By William T. Brooks, William C. Mcpeck

William C. McPeck

This is my personal review of The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell by William T. Brooks and published by Wiley in 2004.