Science and Technology Studies Commons^™

Privacy, Value And Control Issues In Four Mobile Business Applications, Benjamin D. Renegar, Katina Michael, M G. Michael

M. G. Michael

This paper presents four case studies that explore the adoption and acceptance of mobile technologies and services within the context of the privacy-value-control (PVC) trichotomy. The technologies studied include: the mobile phone, electronic toll payment tags, e-passports, and loyalty card programs. The study shows that despite the potential barriers to adoption in each of the depicted cases, the applications were embraced with great success soon after their introduction. An understanding of why these mobile innovations succeeded in spite of the concerns surrounding them will serve to help practitioners understand other issues currently plaguing emerging technologies like radio-frequency identification (RFID) tags …