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Science and Technology Studies Commons

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Full-Text Articles in Science and Technology Studies

A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen Nov 2019

A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen

Journal of Applied Communications

Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection ...


Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski Sep 2019

Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski

Journal of Applied Communications

In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms ...


Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna Jun 2018

Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna

Journal of Applied Communications

This professional development article provides a case study of the Explore Research at the University of Florida video project, conducted by University of Florida undergraduate and graduate students. Students take an advanced digital media production course where they develop videos documenting research at the university. The videos are then displayed at the Museum of Natural History and various online, broadcast, and cable television outlets. This article also provides suggestions for individuals who may want to develop their own partnerships with similar organizations in their courses.