Open Access. Powered by Scholars. Published by Universities.®

Science and Technology Studies Commons

Open Access. Powered by Scholars. Published by Universities.®

Journal

Management Sciences and Quantitative Methods

Attitude

Articles 1 - 1 of 1

Full-Text Articles in Science and Technology Studies

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh Jun 2019

Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh

Journal of International Technology and Information Management

The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using ...