Science and Technology Studies Commons^™

The Effects Of Parallax Scrolling On User Experience And Preference In Web Design, Dede M. Frederick

Department of Computer Graphics Technology Degree Theses

Parallax scrolling is becoming an increasingly popular strategy in web design. In addition to its ability to engage users with a website, advocates of the technique argue that it also improves the overall user experience. This study was therefore conducted to investigate whether parallax scrolling can support these claims.

Researchers have attributed a pleasurable user experience to the fulfillment of the following variables: usability, satisfaction, enjoyment, fun and visual appeal. The goal of this study was to establish whether or not parallax scrolling can influence these variables and subsequently the user experience.

Eighty six individuals were randomly selected and assigned …