Science and Technology Studies Commons^™

The Role Of Design Thinking In Scientific Research & Communication, Colleen Syron

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Design thnking: Research: • Interviews with designers • Observations and case studies • Experimental studies • Simulation • Reflection and theorizing

Designing is not a search for the optimum solution to the given problem, but that it is an exploratory process. The creative designer interprets the design brief not as a specification for a solution, but as a starting point for a journey of exploration,…

“Deduction proves that something must be; Induction shows that something actually is operative; Abduction suggests that something may be.” Charles Pierce

The main point of difference is that of timing. Both artists and scientists operate …

Why We Need To Help Youth Develop A Stem Identity, Saundra Frerichs

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Favorite Toys

Developing Identity

Click 2 Science http://click2sciencepd.org

click2sciencepd.org

click2sciencepd@unl.edu

@Click2Science

Simple Techniques For Behavior Change, Lisa Pennisi

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Myths: •People just need to know the facts •People just need to be aware of the issues & consequences •People just need to see the $$ •Attitudes lead to behavior

Does knowledge lead to behavior?
•Knowledge correlates with behavior True
•Education increases knowledge True
•Increasing knowledge leads to behavior change False

What motivates behavior?

•Awareness campaigns can produce the opposite of goal –they use norms describing undesired behavior •boomerang effects –can cause the opposite effect as some conform with perceived social norms

The problem is WE are the evaluator of potential success based on what works for us. But we …

Networking With Researchers And Farmers To Tackle Herbicide-Resistant Weeds, Melinda K. Yerka

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Outline •Crop breeding technology •Regulation of crop technologies •Issues related to crop-to-weed gene flow •Need for landscape-level studies

GMO •Genetically Modified Organism •Most commercial traits facilitate crop production –Insect resistance (Btcorn) –Herbicide resistance (Roundup) •General scientific consensus that they are safe •Public concerns persist

GM…..Oh? •GMOs are regulated substances by USDA-APHIS –$80 to $150 million per genotype to get to market •USDA-APHIS: Which biotech traits do we regulate? •Commodity groups: Will we be regulated???

The special case of sorghum: Massive international development as a biofuel •Better drought tolerance than corn •Needs herbicide resistance to compete
Evolution of herbicide resistance in …

Training Undergraduates To Sell It: #Scicomm In An Ecology Course, Teresa Bilinski

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Stop. Being. Boring.

Science: Soft Skill? No.

Essential Transferable Skill: “Students would be better served by an education that is integrated with the job market they will encounter post-graduation, and one that provides not only technical skills but also the soft skills that are most in demand by employers such as communication…”

#SciCommin a senior Ecology course: Course-based undergraduate research experience (CURE). Ecosystem services at the wildland-urban interface: involving undergraduates in ecological investigations

Pre- assignment “Summarize the Results of an ecological research project related to the effects of urbanization on ecosystems. The research summaries will be presented orally to the …

Science Communication Strategies In The K-12 Classroom, Andrew Ising

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

@ItsIsing

andrewising@gmail

KABT.org #SciComm2016

bit.ly/isingnsc

Why is science literacy important to you? Why is science literacy important to me?

Situation #1: Peer Review -- Scientists talking to other Scientists; Making Science Research More Accessible: Poster Sessions [KABT Miniposters]

Situation #2: Informal Science -- Scientists telling science stories Common sources: Blogs, science magazines, newspapers, etc. Documentaries Social Media Why students like this: Narrative… Drama… Fewer long latin words

Situation #3: Community Outreach -- Scientists talking as experts to an audience “A scientist seen is a scientist trusted” Be/Become someone’s “BROADER IMPACTS”! Citizen Science Projects (Scistarter, YourWildLife, IMP, Great KS Tardigrade Hunt, …

Eight-Legged Encounters: Using Organismal Biology To Bring Science Education To Families & Communities, Eileen A. Hebets

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Path of the Predators: A Journey Through the Living Arachnids. Illustrations by Pawl Tisdale

WHAT IS AN ARTHROPOD?

CREATE A CHELICERATE

ASSEMBLE AN ARACHNID

TISSUE PAPER FLOWER

MICROSCOPE MADNESS

Eight-Legged Encounters Impact

Change in interest in learning about scientific discoveries among adult respondents (n = 63).

Youth’s interest in science activities (n = 42). Respondents were 50% female, 50% male and ranged in age from 4 – 14 with a mean of 7.7.

Help Me Help You: Working With Public Information Officers, Scott Schrage

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Why work with public information officers? Should I reach out to a PIO? Tips for working with a PIO. Multimedia. Draw in lay readers. Illustrate concepts. The interview. When the PIO sends you the first draft… Be prepared to speak with external media.

Public Perceptions Of Drones Used For Weather-Related Purposes, Lisa M. Pytlikzillig, Janell C. Walther, Carrick Detweiler, Adam L. Houston

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

The CLOUDMAP Team -- Collaboration Leading Operational UAS Development for Meteorology and Atmospheric Physics. An EPSCOR grant funded by NSF

Responsible Innovation & Trust

Public Perception Studies to Date

Some Major Findings • You can call a drone whatever you want without changing people’s support • Purpose matters • Trust matters…

And More Findings • Sensemaking through pop culture, lack of knowledge, questioning, and purpose. • Hopes for societal benefits such as research technology and improved public safety (reduced risk, better forecasting). • Concerns for privacy, public & airspace safety, and pollution. • Recommendations for collaborative regulation creation for safety …

The Engineering Ambassadors Network: Engaging Undergraduate Engineers In P-12 Outreach, Sally Wei

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

In the next few minutes I want to focus your attention on the T and E of STEM. Take a few seconds and think about what in this room is either not engineering and tech itself or does not have any interface with engineering and tech.

So engineering is ubiquitous, how do we teach this across society particularly P12 and how do we create the pipeline?

The Engineering Ambassadors Network is a nationwide network of colleges and universities designed to change the conversation on engineering.

EAN’s mission is two‐fold: to develop engineering leaders as well as impact P‐12 engineering education. …

How To Be A Biologist?, Fernando Mateos-González

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

http://bioblogia.net

http://www.bioblogia.net/p/consejosjovenesbiologos.html

Tips for young biologists-- •How and why study Biology •How to get experience, contacts, and jobs as a biologist •My own troubles/experiences

What do they ask about?

My own goals for SciComm2016…

You Kan: A Graduate Student Perspective On K-12 Outreach In Ks, Nicole Green

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Science gets interesting at interfaces.

K-12 Outreach in Kansas:
NSF GK-12 EIDROP Fellow (2014-2015) #0841414 Partnership with USD 475 ‘Resident Scientist’, AP Biology
EXCITE! Summer Workshop Series (2015, 2016) KAWSE Office ‘Drosophi-what? Using Fruit Flies as a Biological Model Organism’, 9th-12th grades
4-H SPecial INterest (SPIN) Fall 2015-Spring 2016 After school programming with USD 383, 2nd-5thgrades
Camp R.O.A.R. (Real Observation ARoundUs), Lincoln Elementary School, K-5th grades, funded by ASCB COMPASS Outreach grant

Engaging in outreach is a unique graduate training experience. Successful outreach programs meet students where they are.

If you walk into the classroom with good intentions and a …

Raising Nebraska: Engaging The Public In Ways That They Value, Chuck Hibberd

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Raising Nebraska A partnership: •Nebraska State Fair •Nebraska Extension •Nebraska Department of Agriculture With a purpose: •Demonstrate the science and art of Nebraska agriculture •Learn from consumers

Prescribing irrigation –conserving water

Walkable Nebraska map -elevation change, waterways, precipitation and crops/livestock

Trusted Voice Videos –Top 5 & Bottom 5

Interactive Dinner Table -- Dinner Table –Entrée, Drink, & Side Selection

Exit Poll -How many things did you learn today?

Conclusions •Participants are telling us what they want to learn more about •Participant responses provide insight on content offerings •Interactive, digitally-based learning venues are effective

Tell Me A Science Story: Transforming Engagement With Science Using Creative Nonfiction, Janell C. Walther

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

“I definitely felt more engaged with the first one [creative nonfiction]and less tuned out because I had somebody interpreting their response for me. So when he was like “Oh, I was surprised” then I think “Oh, so was I, I was also surprised by the piece of information.” So I was more engaged with it personally even if I didn't retain all the numbers... “

“[The story] seemed more relatable I guess, as a normal, average, everyday person than a whole bunch of scientists talking about facts. Where the facts were still in here, the way that it was written …

Science Not Communicated Is Science Not Done: Present Your Science Powerfully, Melissa Marshall

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

Great communication ignites a chain reaction. Discussion: Identify the best presenter of science that you have seen. What made that speaker so effective?

To excel in your presentations, you will need content , passion, and a sharp sense of the audience.

Science not communicated is science not done. Presenting your science powerfully requires mastery of three skills: Be Audience Centered, Filter and focus, Show your science

Becoming an audience focused speaker is one of the most powerful skills you can adopt. Returning to points of common ground satisfies audiences of different technical backgrounds.

Successful technical presentations require you to filter …

How To Talk About Science In The Face Of Religious Mistrust, Clay Farris Naff

SciComm 2016 - Lincoln, Nebraska, September 23-24, 2016

King Ashoka (268to 232 BCE). Ralph Waldo Emerson. Homer Simpson. Us and THEM. Timothy Gay, UNL Prof. of Physics. Ken Miller, Prof. of Biology, Brown. Richard Dawkins. Ken Ham, Answers in Genesis.

THEM = Truthful Humble Evidential Memorable

Theistic Evolution. Human Babies Barely Fit. The right & left laryngeal nerves take wildly differing paths. Progeria. General Theory of Relativity. Sun’s Gravity Bends Starlight. GPS & Relativity. Sugar vs. Fat. U.S. stock market. Pope. Dalai Lama. Epicurus.