Science and Technology Studies Commons^™

Every Data Point Counts: Political Elections In The Age Of Digital Analytics, Julian Kehle, Samir Naimi

Honors Thesis

Synthesizing the investigative research and cautionary messages from experts in the fields of technology, political science, and behavioral science, this project explores the ways in which digital analytics has begun to influence the American political arena. Historically, political parties have constructed systems to target voters and win elections. However, rapid changes in the field of technology (such as big data, artificial intelligence, and the prevalence of social media) threaten to undermine the integrity of elections themselves. Future political campaigns will utilize profiling to micro-target individuals in order to manipulate and persuade them with hyper-personalized political content. Most dangerously, the average …