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Full-Text Articles in Theory and Philosophy
Experiential Gambling: Interactions Between Consumer Experiences, Emotional Engagement, And Behavioural Settings, Seema Bhate, Kevin Hannam
Experiential Gambling: Interactions Between Consumer Experiences, Emotional Engagement, And Behavioural Settings, Seema Bhate, Kevin Hannam
Analysis of Gambling Behavior
This investigation explores experiential gambling behavior by modifying the stimulus-organism-response (S-O-R) framework to build a theoretical model which examines the interactive nature of three variables, Experiences, Emotional engagement and Behavioral settings. Experiential motives such as Entertainment, Education, Esthetics and Escapism (Pine & Gilmore, 1999) are examined in the context of emotional responses (Mehrabian & Russell, 1974) of Pleasure, Arousal and Dominance (PAD) and how these responses interact with Open and Closed behavioral settings postulated by Foxall (1999) in the Behavioral Perspective model (BPM). Based upon a statistical analysis of 303 questionnaires, which collected information on gambling behavior in the North …