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Articles 1 - 5 of 5
Full-Text Articles in Social Psychology
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
The Role Of Financial Services Advertising On Investors' Decision-Making, Tae Jun Lee
Doctoral Dissertations
The present study assesses the effect of financial services advertising on investors’ decision-making by adopting a two-sided approach: a stimulus-side analysis to document the nature and prevalence of advertising strategies and advertising disclosures being used and a response-side investigation to examine the investors’ processing of and receptiveness to financial services advertising. By performing a content analysis of recently published financial services magazine advertisements, this study provides a contemporary look at whether and how financial services companies inform, persuade, and communicate with average investors. Results from this content analysis method is also used as a foundation to help design realistic test …
Warranty And Price As Quality Signals: The Effect Of Signal Consistency And Unexpectedness On Product Perception, Sultan Alaswad Alenazi
Warranty And Price As Quality Signals: The Effect Of Signal Consistency And Unexpectedness On Product Perception, Sultan Alaswad Alenazi
Theses and Dissertations in Business Administration
This dissertation investigates the effect of signal consistency/inconsistency and signal unexpectedness on a consumer's evaluation of a product. It consists of two studies. Study One examines the effect of signal consistency/inconsistency on product quality, where consistent signals are those of the same valance. Prior research has found that a positive cue not only was unable to improve product quality perception, but also had a negative effect on perceived quality when a positive cue was combined with a negative one. The results of Study One indicate that when signals are inconsistent, consumers engage in an attribution process to explain inconsistency. If …
Reflexivity In Financial Markets: A Neuroeconomic Examination Of Uncertainty And Cognition In Financial Markets, Steven Pikelny
Reflexivity In Financial Markets: A Neuroeconomic Examination Of Uncertainty And Cognition In Financial Markets, Steven Pikelny
Senior Projects Spring 2011
Financial markets exist to disperse the risks of an unknown future in an economy. But for this process to work in an optimal fashion, investors – and subsequently markets – must have a way to interpret uncertainty. The investor rationality and market efficiency literature utilizes a methodology inadequate to address this fact, so I supplement it with the perspectives of epistemology, economic sociology, neuroscience, cognitive science, and philosophy of mind. This approach suggests that what is commonly viewed as market “inefficiency” is not necessarily caused by investor irrationality, but rather by the inherent nature of the epistemological problem faced by …
A Theory Of Mental Credit, Jason Soll
A Theory Of Mental Credit, Jason Soll
CMC Senior Theses
Many philosophical subjects attempt to analyze the basis of human welfare. Theories of desert, distribution of property, and happiness tend to dominate philosophical discourse. Mental credit, which is the mental acquisition of credit for one’s accomplishments and the satisfaction one derives from this credit, is absent from this discourse despite its underlying role in the way people think about their lives. Mental credit is an eternal cognitive good that deserves thoughtful attention and pious decisions for implementation. The following theory of mental credit seeks to serve as a unifying theory for the mental calculations that guide life’s most imperative decisions, …
Connective Leadership: The Chief Nursing Officers' Relationship With Staff Nurses, Mary Ellen Clyne
Connective Leadership: The Chief Nursing Officers' Relationship With Staff Nurses, Mary Ellen Clyne
Seton Hall University Dissertations and Theses (ETDs)
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