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The Effect Of An Extinction Procedure On Level Of Responding To Visual Stimuli In An Evaluative Conditioning Procedure, Allison Hirsch

Dissertations, Theses, and Capstone Projects

Evaluative conditioning is a type of learning that results in the acquisition of likes and dislikes in humans. The procedure that produces evaluative learning is similar to that of Pavlovian conditioning. A consistent observation is that evaluative conditioned responses are less sensitive to extinction procedures than would be expected given the Pavlovian-type conditioning procedure used for acquisition. The present study sought to determine what the effect of an extinction condition was on the level of responding to visual conditioned stimuli in a visual-gustatory evaluative conditioning paradigm. Two dependent measures were used: an explicit measure, and a choice-based preference measure. The …