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Branding In The Liberal Party Of Canada From 2006 To 2015, Elisha M. Corbett

Electronic Thesis and Dissertation Repository

This paper uses content analysis to define and measure the Liberal Party of Canada’s brand from 2006 to 2015. The main research questions that this paper addresses are: 1) What was the Liberal Party brand in each federal election from 2006 to 2015? 2) To what extent has the Liberal Party used branding techniques in each of the four elections between 2006 and 2015? This paper has three main hypotheses. This paper first hypothesizes that the Liberal Party brand changed in each federal election. Secondly, this paper hypothesizes the Liberal Party brand became more consistent over time. Lastly, this paper …