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Soft Power Played On The Hardwood: United States Diplomacy Through Basketball, Joseph Bertka Eyen Jan 2015

Soft Power Played On The Hardwood: United States Diplomacy Through Basketball, Joseph Bertka Eyen

Pitzer Senior Theses

This thesis demonstrates the importance of basketball as a form of soft power and a diplomatic asset to better achieve American foreign policy, which is defined and referred to as basketball diplomacy. Basketball diplomacy is also a lens to observe the evolution of American power from 1893 through present day. Basketball connects and permeates foreign cultures and effectively disseminates American influence unlike any other form of soft power, which is most powerfully illustrated by the United States’ basketball relationship with China. American basketball diplomacy will become stronger and connect with more countries with greater influence, and exist without relevant competition ...


China's Soft Power Offensive In The United States: Cultural Diplomacy, Media Campaigning, And Congressional Lobbying, Kalika A. Tullock Jan 2013

China's Soft Power Offensive In The United States: Cultural Diplomacy, Media Campaigning, And Congressional Lobbying, Kalika A. Tullock

CMC Senior Theses

As China’s economic and military power develops and expands, it has been focusing recent efforts on upgrading its soft power in order to quell concerns and apprehensions about its rise. As the two most powerful nations in the world, China and the United States have both attached great importance to Sino-U.S. relations, recognizing that the structure of the future global community will be largely dependent upon these two countries effectively collaborating in shaping the global structure and improving global issues. Facing an American public that views China as a threat and competitor, as well as Western media that ...