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Civic and Community Engagement

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Intentioned Network Convergence: How Social Media Is Redefining, Reorganizing, And Revitalizing Social Movements In The United States, Jesse Janice Klekamp Apr 2012

Intentioned Network Convergence: How Social Media Is Redefining, Reorganizing, And Revitalizing Social Movements In The United States, Jesse Janice Klekamp

Scripps Senior Theses

This analysis seeks to understand the power of social media to create sustainable social movements. The 1999 World Trade Organization protests in Seattle were one of the first internet-supported acts of protest and illustrate the power of the Internet and social media to bring together diverse coalitions of actors and maintain decentralized power structures. Next, the analysis studies the non-profit advocacy organization Invisible Children and the recent media explosion of their Kony 2012 campaign to make sense of how uses of the Internet have expanded since 1999. The Kony 2012 case illustrates the power of committed networks in disseminating information ...