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Other Political Science Commons

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Ethnic Studies

William & Mary

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Full-Text Articles in Other Political Science

The Effect Of Diversity Ideology On The Perception Of Political Candidates Varying By Race, Karyne Nichelle Williams May 2016

The Effect Of Diversity Ideology On The Perception Of Political Candidates Varying By Race, Karyne Nichelle Williams

Undergraduate Honors Theses

Previous research on person perception has examined how stereotypes can affect people’s judgments of outgroup members. Research has also shown that ideology is related to prejudice and judgments about outgroups. In the current study, we examine how judgments of outgroup members are affected by a colorblind ideology versus a multicultural ideology. In Study 1, we had a national sample of participants recruited via Amazon Mechanical Turk (n = 107) rate a fictional Black and White candidate on judgments related to political qualities and personal traits and complete explicit attitude measures. Results indicated that colorblind attitudes led to more negative political ...