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Other Political Science Commons

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American Politics

Western Michigan University

Theses/Dissertations

2022

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Campaigning In The Digital Age: How Social Media Changed The Framework Of Elections, Faith Hamelin Apr 2022

Campaigning In The Digital Age: How Social Media Changed The Framework Of Elections, Faith Hamelin

Honors Theses

Throughout the 21st century, it is normal for social media users to see politics on virtually every platform an individual uses, ranging from LinkedIn to TikTok. Broadcast news, including television and radio have always aired political discussions, as mass communication became the most common and favorable way for politicians to communicate with constituents. However, politics were not a prominent aspect of social media use until less than a decade and a half ago. As the internet became further integrated into our daily lives, through radio, television, and cellular or smart phones, we found ourselves invested in politics at a previously …