Morphology Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Paradigmatic Realignment And Morphological Change: Diachronic Deponency In Network Morphology, Andrew R. Hippisley

Linguistics Faculty Publications

A natural way of formally modeling language change is to adopt a procedural, dynamic approach that gets at the notion of emergence and decay. We argue that in the realm of morphological change, and notably the reorganization of a lexeme’s paradigm, a model that at a given synchronic stage holds together both the actual facts about the paradigm as well as the range of potential or virtual facts that are licensed by the morphological machinery more elegantly captures the nature of the changing paradigm. We consider the special case of morphological mismatch where syntactic function is misaligned with morphological expression, …

Copying Prosodic Constituents, John J. Mccarthy, Wendell Kimper, Kevin Mullin

John J. McCarthy

The weight of a syllable-sized reduplicant is never dependent on the syllabification of the base -- that is, no language has a reduplicative morpheme that copies a coda in [pat-pat.ka] but no coda in [pa-pa.ta]. Yet this behavior is attested in the second syllable of foot-sized reduplicants: [pa.ta-pa.ta.ka], [pa.tak-pa.tak.ta]. Why is dependence on base syllabification possible in foot-sized reduplicants, but not in syllable-sized ones?

This article provides an answer to that question in the form of a novel theory of reduplication called Serial Template Satisfaction (STS), which is situated within Harmonic Serialism (a derivational variant of Optimality Theory). In STS, …

Agreement By Correspondence Without Corr Constraints, John J. Mccarthy

John J. McCarthy

Agreement by correspondence (ABC) is a theory of long-distance assimilation processes proposed in recent work by Hansson and Rose & Walker. This paper presents a refinement of the ABC framework, eliminating the need for Corr constraints, which require correspondence between similar segments.

An Introduction To Harmonic Serialism, John J. Mccarthy

John J. McCarthy

No abstract provided.

Harmonic Serialism Supplement To Doing Optimality Theory, John J. Mccarthy

John J. McCarthy

This document consists of about 30 pages of text to supplement Doing Optimality Theory (Blackwell, 2008).

Applicative Constructions In Shipibo-Konibo (Panoan), Pilar Valenzuela

World Languages and Cultures Faculty Articles and Research

This article provides a detailed, typologically informed treatment of applicative constructions in Shipibo-Konibo, a Panoan language from Peruvian Amazonia. Shipibo-Konibo has three applicative suffixes: affective (i.e., benefactive or malefactive), dedicated malefactive, and associative. These applicative types are rather common cross-linguistically and hence the language cannot be said to be particularly rich either in terms of number or kinds of applicative constructions. Nevertheless, the Shipibo-Konibo system exhibits certain points of special interest such as the interplay between transitivity and the different applicative construction types, which include a restriction on the dedicated malefactive to combine with transitive verbs only, and the almost …

On The Perceptual Robustness Of Preaspirated Stops [Poster], Ian D. Clayton

Ian D. Clayton

Some phonological patterns are rare crosslinguistically, others commonplace. Rare patterns must be (a) seldom innovated or (b) diachronically unstable. For instance, preaspirated stops occur in < 1% of languages, while postaspirated stops occur in almost 29% (Maddieson 1984). Prevailing explanations have considered only (b), attributing preaspiration’s scarcity to a presumed but unverified perceptual inferiority to postaspiration. Preaspirated stops are hard to hear, it is claimed, thus diachronically unstable (Silverman 2003, Bladon 1986). This study concludes from both experimental and typological evidence that preaspirated stops are better characterized as infrequently innovated but diachronically stable, consistent with Greenberg’s (1978) State-Process model.