Open Access. Powered by Scholars. Published by Universities.®
Library and Information Science Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- File Type
Articles 1 - 3 of 3
Full-Text Articles in Library and Information Science
Are We Cringey?: Evaluating Social Media Strategies For Younger Audiences, Kathleen Schipano, Loren Mixon
Are We Cringey?: Evaluating Social Media Strategies For Younger Audiences, Kathleen Schipano, Loren Mixon
Library Faculty Presentations
Have you ever stopped before posting to think, “Is this cringey?” Have you ever felt stuck or unsure of how to leverage social media to connect to your patrons? In this session, we will talk about key methods for staying on trend, taking the temperature of your audience, and finding ways to share your message that will resonate with younger audiences. You will see examples of workflow and idea creation while exploring trending media to develop skills to connect to students and patrons where they are.
Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon
Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon
Library Faculty Publications
As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.
Using Facebook To Engage Stakeholders: Developing A Content Strategy To Meet Dynamic Social Media Challenges, Scott Bacon, Amanda Foster
Using Facebook To Engage Stakeholders: Developing A Content Strategy To Meet Dynamic Social Media Challenges, Scott Bacon, Amanda Foster
Library Faculty Publications
Facebook is often used by higher education institutions to increase engagement with the campus population and larger community. Facebook page administrators must successfully navigate Facebook's News Feed algorithm to have content reach the largest possible audience. This algorithm uses different measures of audience interaction when determining how "engaging" a post is, rewarding the more engaging posts by increasing the likelihood that they will show up in a fan's News Feed. This paper will explore the process taken by Coastal Carolina University's Kimbel Library to re-develop our content strategy in order to increase engagement on our Facebook page. The authors recommend …