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The Millennial Rumor: Understanding Millennial College Students' Characteristics, Digital Media Technology Usage, And Assumptions At The University Of Denver, Christina M. Murray Jan 2011

The Millennial Rumor: Understanding Millennial College Students' Characteristics, Digital Media Technology Usage, And Assumptions At The University Of Denver, Christina M. Murray

Electronic Theses and Dissertations

This quantitative study investigated student and faculty attitudes toward use of Digital Media Technology (DMT) at the University of Denver. The purpose was to understand how and why students and faculty used DMT on campus. Uses and gratifications theory (Katz, Blumler, & Gurevitch, 1974) was used as the theoretical model to interpret and understand Millennial college students' DMT use, Langer and Knefelcamp's (2008) College student technology arc was used as a conceptual model. Two survey instruments were designed: one for faculty and one for students to collect data on DMT use and attitudes toward use, satisfaction, skill, and learning at …