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Full-Text Articles in Library and Information Science

Advertising Icons: Preserving The Cultural Record Of Brand Ambassadors, Patricia Sobczak, Sam Byrd Jan 2019

Advertising Icons: Preserving The Cultural Record Of Brand Ambassadors, Patricia Sobczak, Sam Byrd

VCU Libraries Faculty and Staff Publications

The authors discuss the background and implementation of the Brandcenter Advertising Icons image collection, available at https://scholarscompass.vcu.edu/brandcenter_icons/


We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro May 2018

We’Ve Come A Long Way (Baby)! Or Have We? Evolving Intellectual Freedom Issues In The Us And Florida, L. Bryan Cooper, A.D. Beman-Cavallaro

Works of the FIU Libraries

This paper analyzes a shifting landscape of intellectual freedom (IF) in and outside Florida for children, adolescents, teens and adults. National ideals stand in tension with local and state developments, as new threats are visible in historical, legal, and technological context. Examples include doctrinal shifts, legislative bills, electronic surveillance and recent attempts to censor books, classroom texts, and reading lists.

Privacy rights for minors in Florida are increasingly unstable. New assertions of parental rights are part of a larger conservative animus. Proponents of IF can identify a lessening of ideals and standards that began after doctrinal fruition in the 1960s …


Will Boosting A Post Bring Them In?: Promoting Library Programs With Facebook Advertising, Cary F. Gouldin Jul 2017

Will Boosting A Post Bring Them In?: Promoting Library Programs With Facebook Advertising, Cary F. Gouldin

JLAMS

Facebook continues to be the most popular social media platform. Academic libraries have had some success using it as an outreach and marketing tool. However, few have taken advantage of Facebook’s advertising options, and most have only focused on increasing engagement and page likes. This paper investigates the effectiveness of using Facebook advertising for the promotion of specific library programs and services. The results of two advertising campaigns, one promoting a workshop series, the other promotion a one-on-one reference service, were analyzed to determine if usage of these programs was increased through advertising. While the advertising campaigns did have a …


Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand Nov 2016

Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand

University Libraries Faculty Publications

Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to …


Advertising Trends Of Information Products In A Nigerian Newspaper, Opeyemi Ibidun Ibikunle, Funmilola Olubunmi Omotayo Jun 2016

Advertising Trends Of Information Products In A Nigerian Newspaper, Opeyemi Ibidun Ibikunle, Funmilola Olubunmi Omotayo

Library Philosophy and Practice (e-journal)

Recent decades have witnessed explosion in the quantity of information produced, which in turn has created vast opportunities for information-based businesses. Thus, advertisers of information products (IPs) often use daily issues of newspapers to create public awareness on the nature, availability and the prices of their products. The types of advertising strategies adopted by the advertisers of the IPs vary and greatly determine the level of patronage of the products. It is against this background that this study empirically examined the trends in advertisement of IPs in the Nigerian Guardian Newspaper from 2008 to 2012.

A research design, based on …


Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith May 2015

Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith

Theses and Dissertations

Deficit discourse, the idea that minorities "lack" intellectually, runs through current ideas about diversity in higher education. Diversity is viewed as a policy that helps the deficient. Recent litigation about diversity, Fisher v. University of Texas (2013), embodied the alignment of deficit and diversity. This study examined portrayals, visual and textual, of diversity on the websites of ten urban-serving universities, using a method of critical discourse analysis and a lens of critical race theory, to uncover the ways they defined diversity and if notions of deficit were attached. This study also addressed the ways these universities, a part of the …


Getting Law Students Into The Law Library: The University Of Michigan Succeeds With A Plan, Jennifer L. Selby Jan 2011

Getting Law Students Into The Law Library: The University Of Michigan Succeeds With A Plan, Jennifer L. Selby

Law Librarian Scholarship

The goal of the University of Michigan Law Library's Awareness Campaign was to raise the consciousness of law students about the many ways in which librarians here can help them succeed as students now and as lawyers later. We sought to increase the number of students using the library. We wanted to get them physically into the library, and, once here, we wanted to increase students' use of the library's services: reference and circulation services, research consultations; our multitude of web-based resources, including our online research guides, book sts, and tutorials; group study rooms, etc. Not onl did we strive …


Ms 135 Guide To The Norman E. Mann Medical Realia Collection, 1850-1950, John P. Mcgovern Historical Collections & Research Center Aug 2010

Ms 135 Guide To The Norman E. Mann Medical Realia Collection, 1850-1950, John P. Mcgovern Historical Collections & Research Center

Manuscript Finding Aids

Norman E. Mann medical realia collection is considered an artificial collection. Records indicate that Dr. and Mrs. Norman E. Mann donated the Mann medical regalia collection to the John P. McGovern Historical Collections and Research Center in April of 2001. This collection contains a wide range of objects including: medical instruments, medicine bottles, medical equipment, human remains, dental ads and ephemera, and printed material. See more at MS 135.


Manufacturing Menopause: An Analysis Of The Portrayal Of Menopause And Information Content On Pharmaceutical Web Sites, Deborah H. Charbonneau Jan 2010

Manufacturing Menopause: An Analysis Of The Portrayal Of Menopause And Information Content On Pharmaceutical Web Sites, Deborah H. Charbonneau

Wayne State University Dissertations

Consumer-targeted prescription drug advertising serves as an interesting lens through which we can examine the portrayal of menopause in online drug advertisements. The aim of this study was to explore the portrayal of menopause on web sites sponsored by pharmaceutical companies for hormone therapies (HT). To unravel this question, a qualitative content analysis of web sites for FDA-approved hormone therapies was employed. A total number of 608 printed pages of web site content from eight web sites (N=8) were analyzed. Key findings elucidated how menopause was portrayed on the pharmaceutical web sites. First, descriptions of menopause articulated a biomedical perspective …


Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood Jan 2010

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …


Taking The Paper Out Of News: A Case Study Of Taloussanomat, Europe's First Online-Only Newspaper, Neil J. Thurman, Merja Myllylahti Jan 2009

Taking The Paper Out Of News: A Case Study Of Taloussanomat, Europe's First Online-Only Newspaper, Neil J. Thurman, Merja Myllylahti

Neil Thurman

Using in-depth interviews, newsroom observation, and internal documents, this case study presents and analyses changes that have taken place at Finnish financial daily Taloussanomat since it stopped printing on 28 December 2007 to focus exclusively on digital delivery via the Web, email, and mobile. It reveals the savings that can be achieved when a newspaper no longer prints and distributes a physical product; but also the revenue lost from subscriptions and print advertising. The consequences of a newspaper's decision to go online-only are examined as they relate to its business model, website traffic, and editorial practice. The findings illustrate the …


Google's Law, Greg Lastowka Jan 2007

Google's Law, Greg Lastowka

Greg Lastowka

Google has become, for the majority of Americans, the index of choice for online information. Through dynamically generated results pages keyed to a near-infinite variety of search terms, Google steers our thoughts and our learning online. It tells us what words mean, what things look like, where to buy things, and who and what is most important to us. Google’s control over “results” constitutes an awesome ability to set the course of human knowledge. As this paper will explain, fortunes are won and lost based on Google’s results pages, including the fortunes of Google itself. Because Google’s results are so …


Recognizing, Digitizing, Advertising: Gnarp Efforts With Unique German Studies Materials, Richard Hacken Dec 2006

Recognizing, Digitizing, Advertising: Gnarp Efforts With Unique German Studies Materials, Richard Hacken

Faculty Publications

Presented in the Winter 2005-2006 issue of the Global Resources Newsletter, the German-North American Resources Partnership issue. GNARP's Digital Libraries Working Group (DLWG) is tooling up to act as a sounding board and clearinghouse for collaborative projects that provide access, and add value, to materials sought by scholars. The spectrum of the group's activities can be summed up in the three verbs: recognizing, digitizing, advertising.