Library and Information Science Commons^™

Relationship Between Perceived Usefulness, Ease Of Use, And Acceptance Of Business Intelligence Systems, Christina Ndiwa Sandema-Sombe

Walden Dissertations and Doctoral Studies

In retail, the explosion of data sources and data has provided incentive to invest in information systems (IS), which enable leaders to understand the market and make timely decisions to improve performance. Given that users’ perceptions of IS affects their use of IS, understanding the factors influencing user acceptance is critical to acquiring an effective business intelligence system (BIS) for an organization. Grounded in the technology acceptance model theory, the purpose of this correlational study was to examine the relationship between perceived usefulness (PU), perceived ease of use (PEOU), and user acceptance of business intelligence systems (BIS) in retail organizations. …