Library and Information Science Commons^™

The Goodness In The Evil Of Seo: Why Search Engine Optimization Matters To Information Professionals, Erin Rushton

Library Scholarship

During the past 10 years, the adoption and saturation of search engine optimization (SEO) of web content has been on a strong growth trajectory. Advanced search algorithms developed mainly at research universities have turned into “monetization” and marketing opportunities for the mainstream (Think Google and its research origins at Stanford University.) Yet, there are those information professionals who view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic

to sites that take advantage of trending searches rather

than useful information.

Review Of Controlling The Past: Documenting Society And Institutions--Essays In Honor Of Helen Willa Samuels, Stephen J. Hussman

Library Scholarship

This book review considers Controlling the Past, a collection of nineteen essays written in honor of the former archivist Helen Willa Samuels.

Gaining Intellectual Controll Over Technical Reports And Grey Literature Collections, Adriana Popescu

Library Scholarship

No abstract provided.

The Librarian Says…Turn Your Cellphones On! Piloting Mobile Phones And Polling In Inquiry-Based Information Literacy Instruction, Andy Burkhardt, Sarah Faye Cohen

Library Scholarship

No abstract provided.

Whose Role Is It Anyway?: A Library Practitioner’S Appraisal Of The Digital Data Deluge, Marisa Ramírez

Library Scholarship

As the volume of digital data multiplies exponentially and the use of digital repositories to capture academic research expands, the demands on academic librarians are also increasing. Librarians are expected to serve as liaisons between data authors, managers, scientists and end users, while providing a full range of curation services. Little has been offered from the perspective of archival and records management, despite archivists’ traditional role as keepers and stewards of scholars’ data. Archival science focuses on appraising, selecting and describing data, managing data retention and attending to source, authenticity and preservation. Professional archivists have considerable expertise in handling volumes …

Fun, Thoughtful Technology In The Classroom, Andy Burkhardt, Sarah Faye Cohen

Library Scholarship

No abstract provided.

Approaches To Marketing An Institutional Repository To Campus, Marisa L. Ramirez, Michael D. Miller

Library Scholarship

Marketing is an activity that is integral to the growth and use of a campus
institutional repository (IR). But what kinds of marketing activities
do libraries engage in to advertise the new services associated
with an IR? This chapter summarizes basic marketing principles and describes
the application of those principles as they relate to marketing an institutional
repository within a higher education setting.

Communication In “The Cloud”: Skype, Googletalk, And Google Voice, Marisa Ramirez

Library Scholarship

No abstract provided.

Asking For Permission: A Survey Of Copyright Workflows For Institutional Repositories, Ann Hanlon, Marisa Ramirez

Library Scholarship

An online survey of institutional repository (IR) managers identified copyright clearance trends in staffing and workflows. The majority of respondents followed a mediated deposit model, and reported that library personnel, instead of authors, engaged in copyright clearance activities for IRs. The most common “information gaps” pertained to the breadth of information in copyright directories like SHERPA/RoMEO. To fill these gaps, most respondents directly contacted publishers for permissions. Respondents typically did not share publisher responses with other IRs, citing barriers such as time, expertise, staffing, and the need for improved methods for sharing data
with copyright directories.

Research Dataset - Asking For Permission: A Survey Of Copyright Workflows For Institutional Repositories, Ann Hanlon, Marisa Ramirez

Library Scholarship

In October 2009, survey invitations were emailed via the OpenDOAR email service to 778 Institutional Repositories that met the OpenDOAR parameters of "content type=articles" and "repository type=institution". One hundred twenty-one completed online survey responses were collected from October 12 - November 12, 2009 using the SurveyMonkey tool. Please refer to the related publication for additional details and published findings.

Picture-Pretty Presentations, Posters And Promos: Creative Design For The Creatively Challenged, Jennifer Kelley, Christine Kickels

Library Scholarship

Does your library have a graphic designer on staff? Institutional licenses for Adobe InDesign? A hefty budget for promotions? If you answered “What? Are you kidding?” to any of these questions, this breakout session is for you.

Creative, eye-catching and informative publications and presentations are easy to design without expensive resources and without relying on PowerPoint or Publisher templates and Word clip-art. Presenters will share examples of evolving promotional design from their own experiences and provide no-nonsense strategies for designing posters, handouts and presentations that will both inspire and inform.

In addition, attendees of this breakout session will learn how …

Incorporating Accreditation Into Strategic Planning In Academic Libraries: A Look At Nine Libraries In Washington State, Daniel Canncasciato

Library Scholarship

Accreditation for universities and colleges is a milestone achievement. Failing an accreditation review can have a dire impact on an institution. A successful accreditation process should be a major goal of all involved at the institution, as it brings with it a validation of that institution. The academic library is included in accreditation reviews, so library personnel should plan to succeed in the process. The purpose of this article is to investigate whether such planning is evident or explicit in the mission and planning documents of nine academic libraries in Washington State.

Simple Visuals For Complex Research, Jesse Vestermark

Library Scholarship

No abstract provided.

History Of The Rise And Progress Of The Robert B. Haas Family Arts Library At Yale University, Jesse Vestermark

Library Scholarship

This article casts a wide net over the key events, people, locations and collections that shaped the development of the Arts Library at Yale University, beginning with its inception as a humble departmental collection. While the physical spaces that have housed the library have undergone tumultuous changes over the years, the collections themselves have evolved in ways both unique to Yale and universal to the field of librarianship. In autumn 2008, the library was re-christened the Robert B. Haas Family Arts Library and it is now housed within the renovated Paul Rudolph Hall and the newly constructed addition, the Jeffrey …

"The Doctor In Spite Of Himself" By Molière. Translated By Brett B. Bodemer, Brett B. Bodemer

Library Scholarship

2011 American translation of Jean Baptiste Poquelin’s comedy Le Médecin malgré lui. Some liberties taken to convey analogous colloquialisms, and to transform exclamatory oaths into something less alien to American speech patterns of the early twenty‐first century.

Is San Luis Obispo Really Happy?, Brett B. Bodemer

Library Scholarship

No abstract provided.

Decades To Digitization: A Pilot Project To Bring The Bexar Archives Online, Zach Vowell

Library Scholarship

No abstract provided.