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University of Wisconsin Milwaukee

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Social Network Analysis On Wisconsin Archival Facebook Community, Jennifer Stevenson Aug 2017

Social Network Analysis On Wisconsin Archival Facebook Community, Jennifer Stevenson

Theses and Dissertations

The purpose of this study was to understand how Wisconsin archives are using Facebook (Wisconson archives Facebook community, WAFC). Few archive studies use quantitative measurements to draw conclusions from social media application use. Quantitative data is needed in order to identify the various ways that social media is being used in an archive. Without the data behind the assumptions, it is impossible to improve service and outreach to the archive users. This study proposed a mixed methods approach to aid in the process, using social network analysis, inferential statistics and thematic analysis. This study measured the effects of implementation of …


Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran Dec 2013

Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran

Theses and Dissertations

This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are …